Hi, I’m Jinwei (Jennifer) Li, a Social Media Project Manager based in Île-de-France with 3 years of hands-on experience in designing and executing cross-channel strategies for food & beverage brands and luxury retailers. I am trilingual (French, English, Mandarin) and open to permanent CDI or fixed-term CDD roles starting January 2026. I love turning data into actionable insights, creating compelling visual content, and coordinating cross-functional teams to deliver end-to-end campaigns. My experience ranges from content creation and performance analysis to influencer collaborations and live event planning.…

Jinwei (Jennifer) Li

Hi, I’m Jinwei (Jennifer) Li, a Social Media Project Manager based in Île-de-France with 3 years of hands-on experience in designing and executing cross-channel strategies for food & beverage brands and luxury retailers. I am trilingual (French, English, Mandarin) and open to permanent CDI or fixed-term CDD roles starting January 2026. I love turning data into actionable insights, creating compelling visual content, and coordinating cross-functional teams to deliver end-to-end campaigns. My experience ranges from content creation and performance analysis to influencer collaborations and live event planning.…

Available to hire

Hi, I’m Jinwei (Jennifer) Li, a Social Media Project Manager based in Île-de-France with 3 years of hands-on experience in designing and executing cross-channel strategies for food & beverage brands and luxury retailers. I am trilingual (French, English, Mandarin) and open to permanent CDI or fixed-term CDD roles starting January 2026.

I love turning data into actionable insights, creating compelling visual content, and coordinating cross-functional teams to deliver end-to-end campaigns. My experience ranges from content creation and performance analysis to influencer collaborations and live event planning.

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Language

Chinese
Fluent
French
Advanced
English
Advanced

Work Experience

Social Media Project Manager at MC Noodle
October 1, 2025 - Present
Designed and executed communication strategies across major social media platforms; coordinated visual assets to strengthen brand identity and ensure consistency across channels.
Social Media Project Manager at Momen’Tea
July 1, 2024 - July 1, 2025
Social media management: designed and produced visual content (videos and images) for social media platforms. Project management: guided 8 end-to-end marketing projects, contributing to a 15% increase in revenue. Performance analysis: monitored omnichannel media performance and developed data dashboards.
Social Media Project Manager at Momen’Te a
July 1, 2024 - July 1, 2025
Social media management: designed and produced visual content (videos and images) for social platforms. Project management: guided 8 end-to-end marketing projects, contributing to a 15% revenue increase. Performance analysis: monitored omnichannel performance and developed data dashboards.
Communication Coordinator at Chanel
April 1, 2021 - June 1, 2021
Cross-functional coordination: organized training sessions (annual meetings, workshops) and 5 internal digital events.
Social Media Coordinator at U Joy Communication
December 1, 2020 - March 1, 2021
Social media scheduling: developed and managed multi-platform content calendars, created engaging posts and videos. Livestream coordination: led end-to-end planning and execution of livestream projects, including scripting creation. Influence marketing: managed collaborations with influencers, from sourcing and negotiation to content validation.
Social Media Manager & Creator at Influencer “Simon Says”
November 1, 2011 - June 1, 2012
Content creation: researched topics, produced video content, and tracked performance on YouTube and TikTok.

Education

Specialized Master’s in Marketing Data and E-Commerce Management at Skema Business School
January 1, 2024 - January 1, 2025
Master’s in Media, Communication and Creative Industries at Sciences Po Paris
January 1, 2021 - January 1, 2024
Bachelor’s in Advertising at Fudan University
January 1, 2017 - January 1, 2021
Specialized Master’s in Marketing Data and E-Commerce Management at Skema Business School
January 1, 2024 - January 1, 2025
Master’s in Media, Communication and Creative Industries at Sciences Po Paris
January 1, 2021 - January 1, 2024
Bachelor’s in Advertising at Fudan University
January 1, 2017 - January 1, 2021

Qualifications

SEO | Semrush
May 1, 2025 - January 22, 2026
Google Analytics | Google Digital Academy (Skillshop)
February 1, 2025 - January 22, 2026
Google Ads | Google Digital Academy (Skillshop)
February 1, 2025 - January 22, 2026
Meta Business | Meta
February 1, 2025 - January 22, 2026
Agile Project Management | APMG International
October 1, 2024 - January 22, 2026
LinkedIn Ads | LinkedIn
February 1, 2025 - January 22, 2026
SEO
May 1, 2025 - January 22, 2026
Google Analytics
February 1, 2025 - January 22, 2026
Google Ads
February 1, 2025 - January 22, 2026
Meta Business
February 1, 2025 - January 22, 2026
Agile Project Management
October 1, 2024 - January 22, 2026
LinkedIn Ads
February 1, 2025 - January 22, 2026

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Professional Services