Performance & Growth Marketer at Orbiters

Owned performance marketing U.S. Meta acquisition strategy for Korean premium baby brands, integrating competitive analysis via Meta Ad Library and market benchmarking to refine messaging and go-to-market tactics, improving ROAS while scaling budgets. Led Amazon U.S. keyword strategy for CHA&MOM and Naeiae, restructuring search terms and bids based on performance and ACOS thresholds to improve efficiency. Directed end-to-end digital and brand activation campaigns through influencer-driven initiatives with mega-tier influencers and agencies to develop conversion-focused USPs and scalable paid amplification, delivering measurable revenue impact. Optimized localization of PDPs, Amazon A+ modules, and D2C assets; iterated product messaging based on customer feedback and conversion signals to improve clarity and conversion. Redesigned retention marketing lifecycle segmentation and content strategy using consumer insights from support and social media, increasing email open rates from 42-43%

Digital Marketing at Sliver VR Technologies Inc.

Built and managed early-stage social channels (Discord, X, Telegram) for Sliver VR’s Web3/NFT ecosystem, driving community engagement and growing the X channel by 4,000+ followers within two months. Led Web3 activation campaigns—including raffles, giveaway events, and NFT utility drops—collaborating with design, development, and executive teams to acquire new users and boost community retention. Conducted market and trend research across AI, blockchain, and healthcare sectors to inform product positioning, content strategy, and cross-regional expansion planning.

Project Manager at UNMUTE (Online Exhibition)

Led the creative and structural planning of UNMUTE, an online exhibition themed around love, defining the visual direction and narrative framework across all digital artworks. Planned and launched the exhibition ahead of schedule, overseeing cross-functional collaboration with designers, developers, and digital artists to deliver a cohesive interactive experience. Developed and executed multi-channel go-to-market strategy and brand activation campaigns, combining digital promotion with on-ground activation efforts to drive early awareness, contributing to 2,000+ global visitors and a 20% increase in website traffic.

Administrative Assistant at SAMSUNG E&A (DBNR Process Design Department)

Coordinated cross-functional teams (engineering, procurement, and project management) to streamline project workflows and enhance communication efficiency. Managed project documentation, budgeting, and progress tracking, contributing to a 10% cost reduction through process optimization. Optimized documentation, workforce allocation, and data manipulation using SAP ERP, Excel, Bluebeam, and SmartPlant Foundation, reducing processing time and ensuring compliance.