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I am a results-driven Paid Channel Management (PCM) leader with 10+ years of end-to-end experience in paid search, programmatic, and cross-channel digital marketing strategy across the US, UK, UAE, and Europe. I have managed $500K+ annual budgets, owned PPC roadmaps, led smart bidding and automation strategies, and delivered measurable ROI for large-scale, complex accounts. I thrive on turning client objectives into measurable PCM KPIs and mentoring teams to deliver high-impact campaigns. I excel at building data-driven delivery frameworks, driving ROAS and ROI through advanced audience targeting, and leveraging Google Marketing Platform (SA360/DV360), DSPs, and automation. My approach emphasizes brand safety, verification tech (MOAT, DoubleVerify, IAS), and close collaboration with cross-functional teams to translate insights into strategic media plans and scalable solutions aligned to business goals.…I am a results-driven Paid Channel Management (PCM) leader with 10+ years of end-to-end experience in paid search, programmatic, and cross-channel digital marketing strategy across the US, UK, UAE, and Europe. I have managed $500K+ annual budgets, owned PPC roadmaps, led smart bidding and automation strategies, and delivered measurable ROI for large-scale, complex accounts. I thrive on turning client objectives into measurable PCM KPIs and mentoring teams to deliver high-impact campaigns. I excel at building data-driven delivery frameworks, driving ROAS and ROI through advanced audience targeting, and leveraging Google Marketing Platform (SA360/DV360), DSPs, and automation. My approach emphasizes brand safety, verification tech (MOAT, DoubleVerify, IAS), and close collaboration with cross-functional teams to translate insights into strategic media plans and scalable solutions aligned to business goals.

Jitesh Dubey

PPC Manager, Digital Marketer, Marketing Strategist, +2

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I am a results-driven Paid Channel Management (PCM) leader with 10+ years of end-to-end experience in paid search, programmatic, and cross-channel digital marketing strategy across the US, UK, UAE, and Europe. I have managed $500K+ annual budgets, owned PPC roadmaps, led smart bidding and automation strategies, and delivered measurable ROI for large-scale, complex accounts. I thrive on turning client objectives into measurable PCM KPIs and mentoring teams to deliver high-impact campaigns. I excel at building data-driven delivery frameworks, driving ROAS and ROI through advanced audience targeting, and leveraging Google Marketing Platform (SA360/DV360), DSPs, and automation. My approach emphasizes brand safety, verification tech (MOAT, DoubleVerify, IAS), and close collaboration with cross-functional teams to translate insights into strategic media plans and scalable solutions aligned to business goals.…I am a results-driven Paid Channel Management (PCM) leader with 10+ years of end-to-end experience in paid search, programmatic, and cross-channel digital marketing strategy across the US, UK, UAE, and Europe. I have managed $500K+ annual budgets, owned PPC roadmaps, led smart bidding and automation strategies, and delivered measurable ROI for large-scale, complex accounts. I thrive on turning client objectives into measurable PCM KPIs and mentoring teams to deliver high-impact campaigns. I excel at building data-driven delivery frameworks, driving ROAS and ROI through advanced audience targeting, and leveraging Google Marketing Platform (SA360/DV360), DSPs, and automation. My approach emphasizes brand safety, verification tech (MOAT, DoubleVerify, IAS), and close collaboration with cross-functional teams to translate insights into strategic media plans and scalable solutions aligned to business goals.

Available to hire

I am a results-driven Paid Channel Management (PCM) leader with 10+ years of end-to-end experience in paid search, programmatic, and cross-channel digital marketing strategy across the US, UK, UAE, and Europe. I have managed $500K+ annual budgets, owned PPC roadmaps, led smart bidding and automation strategies, and delivered measurable ROI for large-scale, complex accounts. I thrive on turning client objectives into measurable PCM KPIs and mentoring teams to deliver high-impact campaigns.

I excel at building data-driven delivery frameworks, driving ROAS and ROI through advanced audience targeting, and leveraging Google Marketing Platform (SA360/DV360), DSPs, and automation. My approach emphasizes brand safety, verification tech (MOAT, DoubleVerify, IAS), and close collaboration with cross-functional teams to translate insights into strategic media plans and scalable solutions aligned to business goals.

Skills

Google Ads

Looker Studio

Jira

Experience Level

Google Ads

Expert

Looker Studio

Expert

Jira

Intermediate

Language

Work Experience

Associate Manager – Performance & Paid Search at Adobe

October 1, 2023 - December 31, 2024

Led end-to-end campaign management across Search, Display, Video, Native, Facebook, Instagram, and YouTube; improved conversion rates by 6.3% through data-driven optimisation. Developed PCM strategies and roadmaps aligned to growth ambitions and client KPIs across multi-channel environments. Owned budget allocation and forecasting across channels, ensuring profitable CPC and minimum CPM benchmarks with strong ROI governance. Built audience segments and analysed pixel/first-party data in DV360 and Looker to improve targeting sophistication and bidding efficiency. Partnered with Account Teams to identify growth opportunities, recommend A/B testing strategies, and drive incremental performance gains. Delivered daily campaign status reporting with insights on CPM, CPA, CPC, and VCR for internal teams and senior stakeholders.

Senior Campaign Manager – Programmatic & Paid Search at Merkle Sokrati (Dentsu Group)

March 1, 2022 - October 1, 2023

Managed large-scale PPC and programmatic campaigns across Xandr, DV360, AdTheorent, TikTok Ads, Twitter, and multiple SSPs for US, UK, and UAE markets. Negotiated and activated PMP deals; integrated third-party data for enhanced audience targeting and bidding precision. Acted as PCM expert, leading optimisation of Search, Display, Video, and Social campaigns; stayed current on smart bidding, automation, and digital advertising innovation. Delivered daily and weekly performance insights to drive optimisation decisions; maintained brand safety, viewability, and CTR KPI targets.

Assistant Manager – Paid Search (PPC) at Paragon Digital Services Pvt Ltd (Dentsu Group)

December 1, 2020 - March 1, 2022

Managed and optimised Google Ads Search campaigns with $500K+ annual budget across US and UK markets, owning full budget governance and forecasting. Developed quarterly budget forecasts, campaign briefs, and end-of-campaign performance reports; presented strategic recommendations to senior clients. Led bid strategy development and smart bidding adoption to achieve CPA, ROAS, and CTR KPI targets. Maintained proactive client communication with weekly calls and campaign performance updates.

Assistant Manager – Google Ads & Paid Social at Bright Ads Digital

June 1, 2017 - November 1, 2020

Managed Google Ads and Facebook Ads campaigns across Switzerland, US, and UK markets, handling both Google Grant and paid accounts. Drove continuous campaign optimisation to improve performance KPIs, scale reach, and maintain profitability within assigned budgets. Produced weekly and monthly pacing reports and quarterly performance presentations with strategic recommendations for clients.

Senior Manager at IPG MediaBrands

January 1, 2015 - Present

Own end-to-end Paid Channel Marketing strategy, execution, and post-campaign analysis across Google Ads, DV360, The Trade Desk, and DoubleClick Bid Manager; define PPC roadmaps aligned to client KPIs and budget priorities. Drive automation, smart bidding, and advanced audience targeting to maximise ROAS and ROI across complex, large-scale campaigns. Manage budget governance and pacing with precision, ensuring delivery accountability against client goals. Translate performance data into clear, actionable insights for senior stakeholders. Champion integration of verification technologies (MOAT, DoubleVerify, IAS) to monitor brand safety and audience quality. Support RFP responses and collaborate cross-functionally with Account Executives, Ad Ops, and Inventory teams; manage workflow through Jira.

Google Ads Online Strategist at Convergys

October 1, 2014 - June 1, 2017

Delivered end-to-end Google Ads campaign setup, optimisation, and reporting for multiple accounts; resolved tracking and creative discrepancies. Provided timely performance reports to clients, driving revenue recognition and ROI improvement aligned to business goals.