JA

Joyce Anne Leuterio-Juelar

Available to hire

I’m a Senior Graphic Designer specializing in DTC and e-commerce creative—turning products, concepts, and copy into clear, conversion-focused visuals for paid social and marketplace use.

About

I’m a Senior Graphic Designer specializing in DTC and e-commerce creative—turning products, concepts, and copy into clear, conversion-focused visuals for paid social and marketplace use. With 14+ years of experience, I design everything from high-impact static Meta ads and advertorial creatives to Amazon A+ content and packaging/label systems for health & wellness brands.

I’ve also led projects that require fast iteration and strong visual storytelling, including UGC-style testimonial and problem-solution ad variations for ongoing testing. I’m comfortable creating realistic product and lifestyle imagery using Adobe Photoshop and photo compositing (including AI-assisted workflows), while keeping brand consistency and performance goals aligned across every touchpoint.

  • 14 years' experience
  • Joined September 2026

Industry experience

  • Consumer Goods
  • Retail
  • Education
  • Media & Entertainment

Work experience· 9 roles

Senior Graphic Designer · HyprworkAug 2024 – Jul 2026 · 2 yrs

Design conversion-focused static ads and performance creatives for DTC health & wellness products across Meta and other paid digital channels. Create UGC-style, testimonial, problem-solution, product-benefit comparison, and promotional ad creatives. Produce visual assets for advertorials, sales pages, and native advertising campaigns. Develop multiple creative variations based on provided concepts and copy for ongoing testing. Create realistic product and lifestyle imagery using Adobe Photoshop, photo compositing, and AI-assisted workflows.

Senior Graphic Designer · Harza GroupAug 2024 – Present · 2 yrs 4 mos

Lead packaging, labels, and brand asset design for new and growing health & wellness consumer brands. Develop visual identities and translate brand direction across packaging, e-commerce, and digital touchpoints. Create Amazon listing images, A+ Content, and product marketing assets. Produce realistic product mockups and packaging visuals to support product development, stakeholder reviews, and launches.

Amazon Creative Specialist · My Amazon GuyApr 2022 – May 2025 · 3 yrs 2 mos

Create conversion-focused Amazon and e-commerce visual assets for product listings and brand storefronts. Work on Amazon listing images, A+ Content (including Premium A+), Brand Story modules, storefront graphics, and main image/CTR-focused image concepts. Maintain marketplace requirements, brand consistency, and clear visual communication across multiple product categories.

Senior Graphic Designer · nooroJun 2021 – May 2024 · 3 yrs
Freelance Graphic Designer (Designcrowd - ProjectSenpaiPH) · ProjectSenpaiPHSep 2020 – Jun 2021 · 10 mos
Senior Graphic Designer · ASUS Philippines CorporationMar 2017 – May 2022 · 5 yrs 3 mos
Freelance Graphic Designer · idesignphJul 2014 – Mar 2017 · 2 yrs 9 mos
Graphic Designer · EnfraUSA Solutions Inc.May 2014 – Jul 2014 · 3 mos

Education

Bachelor of Fine Arts (BFA), Major in Advertising · Philippine Women's University2007 – 2011

Certifications and awards· 5

Most Valuable Marketer of the Year2030 – 2026
Champion Design of the Year2030 – 2026
Best Advertising Thesis2030 – 2026
Thesis Exhibit of the Year2030 – 2026

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