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Creative Director with 8+ years of experience in advertising, leading teams of up to 12 people and delivering end-to-end creative concept and campaign development for top AAA brands. Experienced across brand building, visual consistency, and creative solutions with measurable impact across international communications groups. Creator of the “Descúbrete” campaign for Allianz (tripled leads and generated sales over two consecutive periods). Bronze winner at Círculo Creativo 2019 for Citibanamex’s interactive museum room and featured internationally in Lürzer’s Archive (issue 230) for “Hooters nocierra” ad (2025).…Creative Director with 8+ years of experience in advertising, leading teams of up to 12 people and delivering end-to-end creative concept and campaign development for top AAA brands. Experienced across brand building, visual consistency, and creative solutions with measurable impact across international communications groups. Creator of the “Descúbrete” campaign for Allianz (tripled leads and generated sales over two consecutive periods). Bronze winner at Círculo Creativo 2019 for Citibanamex’s interactive museum room and featured internationally in Lürzer’s Archive (issue 230) for “Hooters nocierra” ad (2025).

Joab Iván López González

Creative Director, Art Director, Graphic Designer, +3

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Creative Director with 8+ years of experience in advertising, leading teams of up to 12 people and delivering end-to-end creative concept and campaign development for top AAA brands. Experienced across brand building, visual consistency, and creative solutions with measurable impact across international communications groups. Creator of the “Descúbrete” campaign for Allianz (tripled leads and generated sales over two consecutive periods). Bronze winner at Círculo Creativo 2019 for Citibanamex’s interactive museum room and featured internationally in Lürzer’s Archive (issue 230) for “Hooters nocierra” ad (2025).…Creative Director with 8+ years of experience in advertising, leading teams of up to 12 people and delivering end-to-end creative concept and campaign development for top AAA brands. Experienced across brand building, visual consistency, and creative solutions with measurable impact across international communications groups. Creator of the “Descúbrete” campaign for Allianz (tripled leads and generated sales over two consecutive periods). Bronze winner at Círculo Creativo 2019 for Citibanamex’s interactive museum room and featured internationally in Lürzer’s Archive (issue 230) for “Hooters nocierra” ad (2025).

Available to hire

Creative Director with 8+ years of experience in advertising, leading teams of up to 12 people and delivering end-to-end creative concept and campaign development for top AAA brands. Experienced across brand building, visual consistency, and creative solutions with measurable impact across international communications groups.

Creator of the “Descúbrete” campaign for Allianz (tripled leads and generated sales over two consecutive periods). Bronze winner at Círculo Creativo 2019 for Citibanamex’s interactive museum room and featured internationally in Lürzer’s Archive (issue 230) for “Hooters nocierra” ad (2025).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Creative Director at Recreo

December 1, 2018 - Present

Lead a team of 7 people and oversee end-to-end creative direction for advertising campaigns for AAA accounts such as Allianz, Citibanamex, Hooters, and San Pablo Farmacia. Spearheaded the “Descúbrete” campaign for Allianz, tripling leads and generating sales across two consecutive periods (2019–2020 and 2020–2021). Directed an interactive museum room for Citibanamex’s Social Engagement area, recognized with Bronze at Círculo Creativo (2019). Directed the “Hooters nocierra” ad, published in 2025 in Lürzer’s Archive (issue 230). Coordinate multidisciplinary design, copywriting, content, and production teams to ensure brand consistency and quality across deliverables; oversee client relationships across financial, pharmaceutical retail, and non-profit sectors by translating business objectives into effective creative solutions.

Associate Art Director at Made México

December 1, 2018 - July 24, 2025

Designed graphic concepts for brands in the automotive, alcoholic beverages, and veterinary sectors. Developed advertising materials for ATL and digital media. Collaborated with marketing and design teams to ensure visual consistency.

Creative Director at El Recreo (Independent Agency)

December 1, 2018 - Present

Developed and executed creative strategies for integrated campaigns across various industries. Supervised and directed creative teams in the production of ATL and digital materials. Coordinated with production houses, clients, and internal teams to ensure campaign cohesion. Key Achievement: Implemented a digital strategy that increased social media engagement by 35%.

Associate Creative Art Director at Made

May 1, 2018 - December 1, 2018

Led a team of 4 people and supported art direction for advertising campaigns for automotive brands such as Fiat and Dodge, and spirits brands such as Bushmills. Responsible for the full flow from concept through final production, working closely with creative and account teams to develop visual proposals aligned with brand objectives.

Digital Creative Director at Interpublic Group (IPG)

April 1, 2017 - May 1, 2018

Directed development of digital creative concepts for brands such as Jarritos and Vespa within an international communications group. Guided creative teams on content creation and digital campaign development, ensuring alignment with brand strategy.

Head of Art at Catorce Días

June 1, 2016 - March 1, 2017

Led the art department for brands such as BIC, 4 Soles, and Papalote Museo del Niño, defining visual guidelines and overseeing production of creative pieces. Worked closely with creative direction and clients on the development of integrated campaigns.

Senior Art Director at Arrechedera Clavero l

July 1, 2014 - June 1, 2016

Led a team of 12 people, directing concepts and art execution for advertising campaigns for brands such as Volkswagen, Bacardí, Zignum, Señorio, Bridgestone, and IZZI. Supervised design teams to ensure quality and consistency across creative deliverables.

Art Director at Nurun

September 1, 2013 - July 1, 2014

Led art direction for digital projects for brands such as Audi and Warner Bros (WB) and Knorr, from concept through final delivery. Collaborated with UX/UI and development teams to ensure accurate visual implementation of proposals.

Senior Graphic Designer at Sanki Global

March 1, 2013 - August 1, 2013

Designed graphic pieces across various formats and media, safeguarding each brand’s visual identity.

Web Designer at Adwebsys

February 1, 2009 - February 1, 2010

Designed interfaces and graphic assets for web projects, collaborating with the development team.

Junior Designer at Aranzay Asociados

January 1, 2008 - January 1, 2009

Supported the design of graphic pieces and advertising materials for various clients.