Hi, I’m Joab Nuwagaba, a results-driven digital strategist with 8+ years of experience helping media, broadcasting, and communications brands grow online. I’m passionate about turning data into action, boosting organic traffic, engagement, and brand reach through SEO, social media campaigns, and community-building strategies. I love collaborating with stakeholders to deliver digital solutions that support advocacy, public awareness, and development programmes. I’m fluent in translating complex goals into clear roadmaps, and I enjoy learning new tools like Meta Business Suite and Google Analytics to measure impact and optimize outcomes. When I’m not crafting strategies, I’m mentoring teams and sharing learnings to drive equitable reach for development initiatives.

Nuwagaba Joab

Hi, I’m Joab Nuwagaba, a results-driven digital strategist with 8+ years of experience helping media, broadcasting, and communications brands grow online. I’m passionate about turning data into action, boosting organic traffic, engagement, and brand reach through SEO, social media campaigns, and community-building strategies. I love collaborating with stakeholders to deliver digital solutions that support advocacy, public awareness, and development programmes. I’m fluent in translating complex goals into clear roadmaps, and I enjoy learning new tools like Meta Business Suite and Google Analytics to measure impact and optimize outcomes. When I’m not crafting strategies, I’m mentoring teams and sharing learnings to drive equitable reach for development initiatives.

Available to hire

Hi, I’m Joab Nuwagaba, a results-driven digital strategist with 8+ years of experience helping media, broadcasting, and communications brands grow online. I’m passionate about turning data into action, boosting organic traffic, engagement, and brand reach through SEO, social media campaigns, and community-building strategies. I love collaborating with stakeholders to deliver digital solutions that support advocacy, public awareness, and development programmes.

I’m fluent in translating complex goals into clear roadmaps, and I enjoy learning new tools like Meta Business Suite and Google Analytics to measure impact and optimize outcomes. When I’m not crafting strategies, I’m mentoring teams and sharing learnings to drive equitable reach for development initiatives.

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Skills

Experience Level

Expert

Language

English
Fluent

Work Experience

Digital Strategist at Royal FM Rwanda
January 1, 2021 - January 1, 2023
Developed and executed digital strategies that increased organic search traffic by 30%–150% through targeted SEO and content optimization; designed creative content strategies that grew social media engagement by 50%–200% across platforms; provided strategic guidance on digital campaigns and audience segmentation to align with organizational objectives.
Head of Digital Marketing at Daily Monitor
January 1, 2017 - January 1, 2020
Led daily content strategy and production from news bulletins, generating more than 5 million engagements across all social media platforms and substantially growing the online community; advised on and developed community engagement strategies; awarded Best Employee for outstanding contributions to digital transformation and results.
Digital Manager and Content Creator at Spirit Media Group (Spirit TV & Spirit Radio)
January 1, 2022 - January 1, 2025
Led a comprehensive digital brand revamp for the TV station, resulting in improved brand perception and increased user engagement across digital channels; developed and implemented inbound marketing strategies that drove substantial growth in qualified leads and business expansion; managed content creation and digital operations to ensure consistent, high-quality audience experiences across radio and television platforms.

Education

Google Certificate in Digital Marketing at Coursera (Google)
January 11, 2030 - January 1, 2020

Qualifications

Google Certificate in Digital Marketing
January 11, 2030 - January 1, 2020
Certified Digital Marketer
January 11, 2030 - January 1, 2020

Industry Experience

Media & Entertainment, Professional Services