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I'm Joaley DaSilva, a brand-driven creative specializing in hospitality, events, and digital storytelling. I lead concept development, visual identity, and content across menus, social media, and web, with a focus on elevating guest experiences. From multi-location concepts to boutique launches, I craft cohesive brand experiences and collaborate with owners to refine voice, positioning, and growth. I bring brands to life through strategic storytelling, design leadership, and hands-on production across digital, print, and live events.…I'm Joaley DaSilva, a brand-driven creative specializing in hospitality, events, and digital storytelling. I lead concept development, visual identity, and content across menus, social media, and web, with a focus on elevating guest experiences. From multi-location concepts to boutique launches, I craft cohesive brand experiences and collaborate with owners to refine voice, positioning, and growth. I bring brands to life through strategic storytelling, design leadership, and hands-on production across digital, print, and live events.

Jo Da Silva

Brand Designer, Content Designer, Copywriter, +7

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I'm Joaley DaSilva, a brand-driven creative specializing in hospitality, events, and digital storytelling. I lead concept development, visual identity, and content across menus, social media, and web, with a focus on elevating guest experiences. From multi-location concepts to boutique launches, I craft cohesive brand experiences and collaborate with owners to refine voice, positioning, and growth. I bring brands to life through strategic storytelling, design leadership, and hands-on production across digital, print, and live events.…I'm Joaley DaSilva, a brand-driven creative specializing in hospitality, events, and digital storytelling. I lead concept development, visual identity, and content across menus, social media, and web, with a focus on elevating guest experiences. From multi-location concepts to boutique launches, I craft cohesive brand experiences and collaborate with owners to refine voice, positioning, and growth. I bring brands to life through strategic storytelling, design leadership, and hands-on production across digital, print, and live events.

Available to hire

I’m Joaley DaSilva, a brand-driven creative specializing in hospitality, events, and digital storytelling. I lead concept development, visual identity, and content across menus, social media, and web, with a focus on elevating guest experiences.

From multi-location concepts to boutique launches, I craft cohesive brand experiences and collaborate with owners to refine voice, positioning, and growth. I bring brands to life through strategic storytelling, design leadership, and hands-on production across digital, print, and live events.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Brand & Marketing Coordinator at AVA

January 1, 2023 - January 1, 2025

Led creative direction for brand materials across multiple restaurant locations; designed menus, visual assets, web, and campaign materials; managed social media strategy and content creation; collaborated with ownership to refine brand voice and positioning; supported new location launches and evolving brand needs.

Creative Director & Brand Development at The London Restaurant

January 1, 2023 - Present

Developed full brand identity for a contemporary, seasonally inspired restaurant concept; conceptualized and designed menus systems with a narrative-driven cocktail program; collaborated with beverage development and menus to storytelling; built the restaurant’s web presence and ensured brand cohesion across print and digital touchpoints.

Creative Event Coordinator & Fundraiser at House Representative (Gallo)

January 1, 2025 - Present

Conducted donor outreach and fundraising communications; supported outreach strategy and tracked contributions; maintained donor engagement and organized fundraising events with high-volume communications.

Assistant Manager at Abercrombie & Fitch Co.

January 1, 2017 - January 1, 2023

Led operations in a high-volume retail environment, managing scheduling, staff performance, and customer experience. Built a strong leadership and operational foundation and coordinated social media activity to engage customers.

Creative Director & Brand Development at The Land on Restaurant

January 1, 2023 - Present

Developed full brand identity for a contemporary restaurant concept. Conceptualized and designed menus and the restaurant’s digital presence; led brand storytelling and visual identity across touchpoints.

Event Branding & Creative Coordinator at Tampa City Ballet

January 1, 2025 - January 1, 2025

Directed branding for large-scale galas, designed event materials and promotional assets, and collaborated with media partners to maximize visibility. Oversaw social media presence and guest experience.

Fundraiser & Donor Coordination at Senator Daryl Rouson

January 1, 2025 - Present

Conducted call time and donor outreach in support of fundraising initiatives. Managed donor communications, follow-ups, and contributed to strategy and tracking of contributions.