I like to create visuals that are purposeful and audience-aware. As an interdisciplinary artist, I use photography to help brands communicate with their audience. My interest in psychology and communication helps me understand what drives humans and has a significant influence on my work. In my free time, you can find me reading, going to exhibitions and eating in new places.

Joana Fernandes

I like to create visuals that are purposeful and audience-aware. As an interdisciplinary artist, I use photography to help brands communicate with their audience. My interest in psychology and communication helps me understand what drives humans and has a significant influence on my work. In my free time, you can find me reading, going to exhibitions and eating in new places.

Available to hire

I like to create visuals that are purposeful and audience-aware. As an interdisciplinary artist, I use photography to help brands communicate with their audience.

My interest in psychology and communication helps me understand what drives humans and has a significant influence on my work. In my free time, you can find me reading, going to exhibitions and eating in new places.

See more

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Product Photographer, Retoucher, Product Stylist at Norm Period
January 1, 2024 - November 24, 2025
Responsible for product and e-commerce photography, image retouching, and product styling for online platforms; worked with deadlines and made decisions based on brand aesthetics.
Product Photographer, Retoucher, Product Stylist at Puranna Eco Textiles
December 31, 2024 - December 31, 2024
E-commerce photography, photo retouching, and product styling for website; remote work; deadlines; brand aesthetics.
Social Media Manager, Content Creator, Copywriter, Still Life Photographer, Retoucher at Opticalia Bragança Shopping
January 1, 2023 - January 1, 2023
Analyzed data to determine objectives; planned, developed, posted, and updated social media content for Instagram and Facebook; copywriting; video production; still life and commercial photography; retouching.
Product Photographer, E-commerce Photographer, Product Stylist at Farfetch
December 31, 2021 - December 31, 2021
Photography in stills studios; 120 products per day; styling; trained new colleagues; workflow improvements; monthly newsletter.
Product Photographer, Retoucher, Product Stylist, Web Image Optimizer at Angling Direct
December 31, 2020 - December 31, 2020
E-commerce photography, 360 photography, image retouch, styling; training; website optimization for speed/SEO.
Photographer, Retoucher, Social Media Manager, Copywriter at Carvalho International Football Academy
December 31, 2015 - December 31, 2015
Event, commercial, and product photography; image retouch; social media management; collaboration on marketing projects.
Product Photographer, Retoucher, Product Stylist at Puranna Eco Textiles
January 1, 2024 - January 1, 2024
E-commerce photography, photo retouching, and product styling for website; remote work with deadlines and brand aesthetics.
Social Media Manager, Copywriter, Still Life Photographer, Retoucher at Opticalia Bragança Shopping
January 1, 2023 - January 1, 2023
Analyzed data to set objectives; planned, developed, and posted social media content; copywriting and creative writing; video production, still life and commercial photography, image retouching.
Product Photographer, E-commerce Product Stylist at Farfetch
January 1, 2021 - January 1, 2021
E-commerce photography in stills studios; photographed 120 products per day; styling; trained new colleagues on guidelines; aimed to improve workflow and contributed to the monthly newsletter.
Product Photographer, Retoucher, Product Stylist, Web Image Optimizer at Angling Direct
January 1, 2020 - January 1, 2020
E-commerce and 360 photography; image retouch; styling; management of images on website; trained new photographers; optimized images for speed and SEO.
Photographer, Retoucher, Social Media Manager, Copywriter at CIFA (Carvalho International Football Academy)
January 1, 2015 - January 1, 2015
Event, commercial and product photography; image retouch; social media management; collaborated on marketing projects with the team.
Digital Content Creator, Social Media Manager, Copywriter, Still Life Photographer, Retoucher at Opticalia Bragança Shopping
December 31, 2023 - December 31, 2023
Analyzed data to determine objectives; planned, developed, posted and updated social media content for Instagram and Facebook; copywriting and creative writing for networks; video production and editing; still life and commercial photography and image retouching.
Product Photographer, E-commerce Product Stylist at Farfetch
December 31, 2021 - December 31, 2021
Performed e-commerce photography in stills studios; product styling; trained new colleagues on guidelines and styling; improved workflow and contributed to the monthly newsletter.
Photographer, Retoucher, Social Media Manager, Copywriter at Carvalho International Football Academy (CIFA)
January 1, 2015 - January 1, 2015
Event, commercial, and product photography; image retouch; social media management (planning, development, posting, and updating digital content); marketing collaboration with the team.

Education

Bachelor’s Degree in Visual Arts at Faculdade de Belas Artes da Universidade do Porto
January 11, 2030 - January 1, 2024
Complete Foundation Photography Course at London Institute of Photography
January 11, 2030 - January 1, 2020
Complete Foundation Photography Course at IEFP
January 11, 2030 - January 1, 2024
Complete Foundation Photography Course at Meta
January 11, 2030 - January 1, 2023
Bachelor’s Degree in Speech and Language Therapy at Universidade Fernando Pessoa
January 11, 2030 - January 1, 2015
Complete Foundation Photography Course at London Institute of Photography
January 1, 2020 - November 24, 2025
Complete Foundation Photography Course at Meta (via IEFP)
January 1, 2023 - November 24, 2025
Complete Foundation Photography Course at IEFP
January 1, 2024 - November 24, 2025
Program/Studies at Faculdade de Belas Artes da Universidade do Porto at Faculdade de Belas Artes da Universidade do Porto
January 1, 2024 - November 24, 2025
Bachelor's Degree at Faculdade de Belas Artes da Universidade do Porto
January 11, 2030 - January 1, 2024
Social Media Management Certificate at IEFP & Meta
January 1, 2023 - January 1, 2024
Foundation Photography Course at London Institute of Photography
January 1, 2020 - January 1, 2020
Bachelor’s Degree in Speech and Language Therapy at Universidade Fernando Pessoa
January 11, 2030 - January 1, 2015

Qualifications

Complete Foundation Photography Course
January 11, 2030 - January 1, 2020
Complete Foundation Photography Course
January 11, 2030 - January 1, 2023
Complete Foundation Photography Course
January 11, 2030 - January 1, 2024
Complete Foundation Photography Course
January 1, 2020 - November 24, 2025
Complete Foundation Photography Course
January 1, 2023 - November 24, 2025
Complete Foundation Photography Course
January 1, 2024 - November 24, 2025
Foundation Photography Course – London Institute of Photography
January 1, 2020 - January 1, 2020
Social Media Management Certificate – IEFP & Meta
January 1, 2023 - January 1, 2024

Industry Experience

Media & Entertainment, Retail, Professional Services, Education, Software & Internet