Available to hire
Dynamic and results-driven marketing leader with 17+ years of experience driving brand and business growth through data-led media strategies across APAC, EMEA and the US. I specialize in digital marketing campaign planning and management across Paid Search, Paid Social, Display & Video, and Programmatic, delivering measurable ROI.
Since 2019, I have built and led high-performing teams, orchestrating integrated performance and brand campaigns, and optimizing digital ecosystems to deliver impact. I excel at translating business objectives into scalable marketing strategies that accelerate ROI, customer acquisition, and long-term brand value.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
French
Advanced
German
Advanced
Portuguese
Fluent
Spanish; Castilian
Intermediate
Work Experience
Head Of Bidable Media at WPP Media Singapore
May 1, 2025 - January 1, 2026Leads WPP Media MMD Singapore's bidable practice across Search, Social, and Programmatic channels; drives operational excellence and innovation across media delivery, campaign performance, and client satisfaction; oversees cross-functional collaboration among strategy, operations, and analytics teams to scale marketing impact; partners with senior client leads across Retail, FMCG, and Technology to define growth strategies and optimize investment efficiency.
Agency Performance Lead at WPP Media Singapore
July 1, 2024 - May 1, 2025Defined and created best-in-class performance strategies; partnered with client teams to deeply understand their business objectives, develop tailored solutions, and cultivate long-term partnerships; supported agency new business pitches by demonstrating the power of digital performance strategies and GroupM capabilities; assisted agencies in winning new business and in retaining/growing existing business; aligned strategy with client objectives and agency capabilities to ensure optimal results; collaborated with Head of Bidable Practice to deliver unified growth initiatives; designed and implemented best-in-class performance frameworks for Group M's top APAC clients; supported new business pitches and client retention.
Regional Performance Director APAC at Essence MediaCom Singapore
January 1, 2023 - July 1, 2024Led regional performance practice across APAC, defining data-driven media strategies and optimizing paid search, social, and programmatic campaigns; partnered with clients across Retail, FMCG, and Technology to drive growth, ROI, and investment efficiency.
Regional Performance Director at Essence MediaCom Singapore
May 1, 2020 - January 1, 2021Directed regional performance initiatives, coordinating across markets to deliver scalable paid media strategies, reporting, and optimization.
Associate Performance Director at Essence MediaCom Singapore
May 1, 2019 - May 1, 2020Supported performance leadership, enabling delivery of data-driven campaigns and client value creation; mentored teams and collaborated across functions to optimize media outcomes.
Senior Paid Search Manager at Sixt Rent a Car Germany
September 1, 2013 - October 1, 2016Led paid search campaigns; planned and monitored online SEA activities; performed campaign analysis and reporting; trained interns; managed teams; used tools including Google Ads, Bing Ads, Yahoo!, and other campaign management platforms.
Online Campaign Manager at Banco Best Portugal
April 1, 2012 - August 1, 2012Planned and monitored online campaigns (SEA, Display, Remarketing, YouTube); utilized Google Ads, Bing Ads, Yahoo!, AdM ob, and other platforms for performance reporting.
Online Campaign Manager at Indígena
April 1, 2010 - January 1, 2011Online campaign planning and management across SEA, Display, Remarketing; ad operations, landing page testing and optimization; produced online campaigns and reporting.
Online Campaign Manager at Timwe Group Portugal
November 1, 2009 - April 1, 2010Managed online campaigns (SEA, Display, YouTube); periodic campaign reporting; collaboration with web teams on content and performance.
Online Relationship Manager at Paginas Amarelas Portugal
December 1, 2008 - November 1, 2009Multitask marketing role including online campaigns, client support, and mail/managing communications.
Junior Project Consultant at IBM
July 1, 2008 - September 1, 2008Supported IT projects, implemented IT support processes, and contributed to technical documentation.
Regional Performance Director at Essence MediaCom Singapore
October 1, 2016 - May 1, 2019Directed regional performance across Asia-Pacific; set strategy, led multi-channel campaigns, and optimized digital ecosystems to deliver measurable ROI.
Senior Paid Search Manager at Sixt Rent a Car (Germany)
September 1, 2013 - October 1, 2016Managed online paid search campaigns across markets; planned and monitored SEA campaigns (Search, Display, Remarketing) and reported performance; trained interns and junior team members.
Online Campaign Manager at Banco Best Portugal
April 1, 2010 - January 1, 2012Plan and monitor online campaigns (Search, Display, Remarketing); online product development (landing pages on CMS FarCry); analytics-based optimization.
Buzz/Social Marketing Online Campaign Manager at Tim We Group Portugal
November 1, 2009 - April 1, 2010Buzz/Social Marketing Online Campaign Manager; plan and optimize online campaigns (Search, Social, Display, Remarket) with traffic and leads goals; periodic campaign reporting.
Director Digital Regional at Essence Media
May 1, 2020 - July 1, 2024Foco na otimização do desempenho dos media e da criação, utilizando estruturas de KPIs personalizadas para cada cliente, em todos os canais de publicidade digital. Apoio à gestão de clientes (Retalho, Jogos, Eletrónica de Consumo, Bens de Consumo, Tecnologia B2B, etc.).
Head of Agency Performance at WPP Media Singapore
October 1, 2016 - May 1, 2019Gestão e apoio a clientes; recrutamento, gestão e apoio à equipa; formação de gestores júnior e estagiários; planeamento de campanhas online (PPC, Paid Social, Display/Video); análise, otimização e relatórios de desempenho; impulsionando automação e dashboards.
Senior Procurement Manager APAC at Sixt Rent-A-Car
September 1, 2013 - October 1, 2016Gestão de compras para a região APAC; coordenação de campanhas online; negociação com fornecedores; melhoria da eficiência global.
Head of Bidable at WPP Media Singapore
May 1, 2025 - January 1, 2026Liderança da área de media paga e execução de estratégias de PPC, Paid Social, Programático, SEO e Ad Ops; foco na melhoria de eficiência operacional e inovação, com foco no impacto de marketing.
Regional Digital Director at Essence MediaCom Singapore
May 1, 2020 - July 1, 2024Focus on optimizing media and creative performance using client KPI frameworks across bidable channels; client management support; internal digital training; publisher/partner relations.
Associate Performance Director at MediaCom Singapore
May 1, 2019 - May 1, 2020Client management and support; team recruitment, management, and support; planning and monitoring online campaigns across paid search, paid social, Display/Video; performance analytics; automation.
Senior Paid Search Manager at MediaCom Singapore
October 1, 2016 - May 1, 2019Campaign planning across Search and Display; bid optimization; client reporting; internal training; tools including Google Ads, DV360, SA 360; client support.
Senior Paid Search Manager at Sixt Rent-A-Car
September 2, 2013 - October 1, 2016Managed online campaigns for Germany (Munich) across paid search and display; landing page A/B testing; cross-continental campaign coordination.
Online Campaign Manager at Auto Europe Car Rental
September 1, 2012 - August 31, 2013Planned and monitored online campaigns; campaign performance analysis and optimization; online product development; website analytics; EU markets.
Online Campaign Manager at Havas Media / Media Contacts
January 1, 2011 - April 1, 2012Search engine marketing and online campaigns across traffic and lead goals; client support; planning and monitoring across channels; tool usage.
Online Campaign Manager at Banco Best
April 1, 2012 - August 1, 2012Online campaigns development; PPC campaign planning; lead generation; website analytics; Lisbon, Portugal market.
Education
Diploma in Business Communication at Instituto Superior de Comunicacao Empresarial
January 1, 2007 - February 13, 2026First Certificate of English at Cambridge School
January 1, 2003 - February 13, 2026Diploma in Business Communication at Instituto Superior de Comunicação Empresarial
January 1, 2007 - February 13, 2026First Certificate of English at Cambridge School
January 1, 2003 - February 13, 2026Qualifications
Leadership Behaviours
January 11, 2030 - February 13, 2026Introduction to Generative AI - Google Cloud - Coursera
January 11, 2030 - February 13, 2026Foundations of Project Management - Coursera
January 11, 2030 - February 13, 2026Foundations of Project Management
January 11, 2030 - February 13, 2026Leadership Behaviors
January 11, 2030 - February 13, 2026Introduction to Generative AI
January 11, 2030 - February 13, 2026Diploma em Comunicação Empresarial
January 11, 2030 - January 1, 2007Leadership - QA Ltd
January 11, 2030 - April 13, 2026Introdução à IA Generativa - Google Cloud
January 11, 2030 - April 13, 2026Fundamentos de Gestão de Projetos
January 11, 2030 - April 13, 2026Diploma in Business Communication
January 11, 2030 - January 1, 2007Leadership Behaviors
January 11, 2030 - April 13, 2026Introduction to Generative AI
January 11, 2030 - April 13, 2026Foundations of Project Management
January 11, 2030 - April 13, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Financial Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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