Available to hire
Hi, I’m Joana Martins, a communications and digital marketing professional with over ten years of experience across copywriting, content marketing, journalism, and brand storytelling. I enjoy turning complex ideas into clear, engaging content—whether that’s web copy, landing pages, press releases, newsletters, or thought leadership pieces.
I’m also a hands-on, detail-driven creator who works with SEO best practices and measurable performance, using tools like Google Search Console, Google Analytics, and heatmap/insight workflows. Beyond writing, I support campaign execution and content operations (including email and social initiatives), and I collaborate closely with technical and business teams to produce the right message for the right audience.
Experience Level
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
French
Intermediate
Work Experience
Content Marketing Specialist at Pontual IT Business Solutions
December 1, 2022 - December 1, 2025Developed and executed SEO- and content-marketing-aligned strategies. Produced copy for websites, blogs, and landing pages; monitored and reported SEO performance using Google Search Console and Google Analytics; supported email marketing campaigns (newsletter copy, scheduling, analytics) and public engagement content. Contributed to rich content assets (eBooks, case studies, sales enablement materials), supported webinar operations (Zoom configuration, QA moderation), and identified newsworthy corporate initiatives by drafting press releases for media dissemination. Helped manage internal communication content (SharePoint) and supported event planning/coordination and social brainstorming sessions.
Copy & Content Writer at Loba.cx
November 1, 2018 - November 1, 2022Created content plans for clients’ social media channels and wrote/corrected blog articles in English and Portuguese. Produced advertising copy, press releases, newsletters, website/news articles, and video scripts. Managed the LOBABlog workflow (requesting articles, setting deadlines, proofreading, and SEO optimization). Wrote proposals for international tenders (e.g., OECD, ILO, EEA) in English and Portuguese, and developed content aligned with SEO and content-marketing best practices. Monitored and reported SEO performance (Google Search Console, Google Analytics, Ubersuggest) and supported email marketing strategy and analytics. Conceptualized and authored thought leadership articles, created sales enablement materials, and supported webinar production (Zoom moderation/Q&A). Also supported news/press release drafting and internal communication content creation.
Campaign Manager - Leads at L4S Sales
May 1, 2018 - October 1, 2018Online Content Manager (Media Market pt.com) at MediaMarkt.pt
October 1, 2016 - April 1, 2018Digital Marketing Account (Páginas Amarelas) at Páginas Amarelas
November 1, 2015 - June 1, 2016Journalist / Content Producer at Portugal Inova(dor) Magazine / Empresas+
September 1, 2011 - April 1, 2015Intern / Freelance Journalist at O Gaiense
September 1, 2009 - January 1, 2011Education
Degree in Communication Sciences (Journalism) at Faculty of Arts and Humanities of Porto
January 1, 2005 - January 1, 201012th grade - Humanities at Escola Secundária com 3.º Ciclo de Sever do Vouga
January 1, 2002 - January 1, 2005Advanced Program in Digital Marketing at IPAM - The Marketing School (Porto)
January 1, 2015 - January 1, 2016HubSpot SEO Certification at HubSpot
January 1, 2022 - January 1, 2023Digital Brand(ed) Content at EDIT Porto
April 1, 2021 - May 31, 2021Copywriting Bootcamp at EDIT Porto
May 1, 2019 - May 31, 2019Social Media Storytelling at Academia APAN
December 1, 2018 - December 31, 2018Digital Atelier Google Talks (3 days) at Google Talks
May 1, 2018 - May 31, 2018Social Media Marketing Strategy at EDIT Porto
January 1, 2015 - January 31, 2015Photography Course at Centro de Formação Cultural ACAro
October 1, 2012 - January 31, 2013Marketing Automation for Beginners: Strategy and Tools at Udemy
January 1, 2026 - January 31, 2026Adobe Video (Adobe Premiere) - Adobe Academy (100h) at Adobe Academy
April 1, 2026 - June 30, 2026Figma (content, animations, and multimedia apps) (25h) at EISnt
February 1, 2026 - February 28, 2026Qualifications
HubSpot SEO Certification
January 1, 2022 - January 1, 2023Digital Atelier Google Talks (3 days)
May 1, 2018 - May 31, 2018SEO Copywriting (workshop/bootcamp mentioned)
January 11, 2030 - September 2, 2026Industry Experience
Media & Entertainment, Education, Financial Services, Healthcare, Software & Internet, Travel & Hospitality, Consumer Goods
Experience Level
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