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I am a Senior Communication Designer and Illustrator with 20+ years of experience, combining branding, editorial design, and visual storytelling to create culturally resonant work. I specialize in cultural, educational, and socially impactful projects, translating complex ideas into clear, engaging design solutions that connect with audiences. I thrive at the intersection of creativity and strategy, delivering end-to-end design across print and digital media. I lead projects from concept to final delivery, collaborating directly with clients and stakeholders to transform briefs into effective visual identities, illustrations, and user-friendly interfaces.…I am a Senior Communication Designer and Illustrator with 20+ years of experience, combining branding, editorial design, and visual storytelling to create culturally resonant work. I specialize in cultural, educational, and socially impactful projects, translating complex ideas into clear, engaging design solutions that connect with audiences. I thrive at the intersection of creativity and strategy, delivering end-to-end design across print and digital media. I lead projects from concept to final delivery, collaborating directly with clients and stakeholders to transform briefs into effective visual identities, illustrations, and user-friendly interfaces.

Joana Paz

Designer, Illustrator, Graphic Designer, +2

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I am a Senior Communication Designer and Illustrator with 20+ years of experience, combining branding, editorial design, and visual storytelling to create culturally resonant work. I specialize in cultural, educational, and socially impactful projects, translating complex ideas into clear, engaging design solutions that connect with audiences. I thrive at the intersection of creativity and strategy, delivering end-to-end design across print and digital media. I lead projects from concept to final delivery, collaborating directly with clients and stakeholders to transform briefs into effective visual identities, illustrations, and user-friendly interfaces.…I am a Senior Communication Designer and Illustrator with 20+ years of experience, combining branding, editorial design, and visual storytelling to create culturally resonant work. I specialize in cultural, educational, and socially impactful projects, translating complex ideas into clear, engaging design solutions that connect with audiences. I thrive at the intersection of creativity and strategy, delivering end-to-end design across print and digital media. I lead projects from concept to final delivery, collaborating directly with clients and stakeholders to transform briefs into effective visual identities, illustrations, and user-friendly interfaces.

Available to hire

I am a Senior Communication Designer and Illustrator with 20+ years of experience, combining branding, editorial design, and visual storytelling to create culturally resonant work. I specialize in cultural, educational, and socially impactful projects, translating complex ideas into clear, engaging design solutions that connect with audiences.

I thrive at the intersection of creativity and strategy, delivering end-to-end design across print and digital media. I lead projects from concept to final delivery, collaborating directly with clients and stakeholders to transform briefs into effective visual identities, illustrations, and user-friendly interfaces.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

German

Beginner

French

Beginner

Work Experience

Senior Communication Designer & Illustrator at Joana Paz (Freelance)

November 1, 2015 - Present

Lead end-to-end design and illustration projects across print and digital media. Deliver logo design & visual identity, editorial & graphic design, illustration, branding, digital advertising, UI design, WordPress website development, and 2D animation. Manage projects from concept to final delivery, working directly with clients and stakeholders to translate briefs into clear, engaging visual solutions.

Communication Designer at Lupa Design

October 1, 2007 - October 1, 2015

Designed graphic, editorial, and illustration-based solutions for educational and cultural products aimed at younger audiences. Co-authored seven published children’s books. Collaborated with educational and cultural institutions to develop engaging content and learning resources.

Graphic Designer / Branding at Manuel Vital (now: Upstairs Studio)

January 1, 2006 - July 1, 2007

Developed branding and promotional materials for Unilever brands, with a primary focus on Lipton. Supported brand campaigns across print and marketing collateral.

Graphic Designer / Editorial & Web Design at Forma Design

January 1, 2003 - January 1, 2005

Editorial, graphic and web design work for multiple clients.

Graphic Designer / Editorial & Web Design at Caixa Alta Publicidade

January 1, 2003 - January 1, 2005

Editorial, graphic and web design work for multiple clients.