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Hi, I’m Joana Lopes, a Product Designer with 12+ years of experience crafting intuitive, inclusive digital experiences across diverse industries. I’ve led cross-functional teams, shaped product strategy, and helped organisations scale through human-centered design. Currently based in Manchester, I specialise in accessibility, design systems, and user research, delivering outcomes for housing providers, SaaS platforms, and large brands. I’m passionate about collaboration, mentorship, and turning insights into meaningful product improvements.…Hi, I’m Joana Lopes, a Product Designer with 12+ years of experience crafting intuitive, inclusive digital experiences across diverse industries. I’ve led cross-functional teams, shaped product strategy, and helped organisations scale through human-centered design. Currently based in Manchester, I specialise in accessibility, design systems, and user research, delivering outcomes for housing providers, SaaS platforms, and large brands. I’m passionate about collaboration, mentorship, and turning insights into meaningful product improvements.

Joana Lopes

Web Designer, UI Designer, UX Designer, +4

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Hi, I’m Joana Lopes, a Product Designer with 12+ years of experience crafting intuitive, inclusive digital experiences across diverse industries. I’ve led cross-functional teams, shaped product strategy, and helped organisations scale through human-centered design. Currently based in Manchester, I specialise in accessibility, design systems, and user research, delivering outcomes for housing providers, SaaS platforms, and large brands. I’m passionate about collaboration, mentorship, and turning insights into meaningful product improvements.…Hi, I’m Joana Lopes, a Product Designer with 12+ years of experience crafting intuitive, inclusive digital experiences across diverse industries. I’ve led cross-functional teams, shaped product strategy, and helped organisations scale through human-centered design. Currently based in Manchester, I specialise in accessibility, design systems, and user research, delivering outcomes for housing providers, SaaS platforms, and large brands. I’m passionate about collaboration, mentorship, and turning insights into meaningful product improvements.

Available to hire

Hi, I’m Joana Lopes, a Product Designer with 12+ years of experience crafting intuitive, inclusive digital experiences across diverse industries. I’ve led cross-functional teams, shaped product strategy, and helped organisations scale through human-centered design.

Currently based in Manchester, I specialise in accessibility, design systems, and user research, delivering outcomes for housing providers, SaaS platforms, and large brands. I’m passionate about collaboration, mentorship, and turning insights into meaningful product improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Senior Digital Designer at Prodo

May 1, 2025 - Present

Lead Designer & Strategic Vision: Establishing company-wide design standards, processes, and comprehensive design systems ensuring consistency across social housing transformation projects. Research-Driven Design: Executing user research strategies, analysing data for actionable insights, and developing personas and journey maps informing design decisions for diverse social housing communities. Accessibility & Inclusive Design: Ensuring WCAG 2.1 AA compliance across all digital products whilst designing for vulnerable populations including elderly residents and users with disabilities or limited digital literacy. Client Consultancy & Business Impact: Serving as primary design consultant for housing associations and local authorities, facilitating workshops and presenting strategic insights that drive business growth. End-to-End Product Ownership: Owning complete product design lifecycle for Prodo's platform, collaborating with cross-functional teams in agile environments to optimise ex

Lead UX/UI Designer at Loopi

October 1, 2024 - April 1, 2025

Website Rebrand & Product Design: Led end-to-end redesign of website and app, aligning product vision with brand values and business goals. Design Systems & Collaboration: Created Loopi's first design system emphasizing accessibility and scalability while partnering with leadership, engineers, and cross-functional teams to ensure alignment. User-Centered Design & Problem-Solving: Applied design thinking, UX/UI best practices, and behavioral psychology to address complex design challenges, creating intuitive and accessible digital experiences through user testing and critical thinking. Prototyping & Performance: Delivered high-fidelity prototypes and seamless design handoffs, iterating based on user feedback, performance metrics, and data-driven results while effectively communicating design decisions.

Senior Product Designer at Zaptic

July 1, 2019 - October 1, 2024

Led design lifecycle for an enterprise SaaS platform, mentoring junior and mid-level designers while advocating for design initiatives aligned with company goals and business strategy. Planned and executed comprehensive user research to uncover pain points and behaviours, led iterative usability testing cycles that drove improvements in user satisfaction and product adoption. Fostered cross-functional collaboration with Engineering and Customer Service to ensure technically feasible and strategically aligned solutions. Delivered high-fidelity wireframes, interactive prototypes, and developer-ready specifications for web and mobile products, while maintaining design guidelines and consistency. Managed multiple design projects, promoting design thinking and continuous process improvements.

Head of Product Design (Maternity covers) at Zaptic

August 1, 2019 - September 1, 2020

Led the design function during maternity coverage, advocating for user-centered design initiatives, improving processes, and coordinating across product teams to ensure timely feature delivery and alignment with company strategy.

Head of Product Design (Maternity covers) at Zaptic

September 1, 2022 - August 1, 2023

Second maternity-cover period leading design strategy and operations, coordinating across teams to maintain momentum in product development and ensure design quality and consistency.

UI/UX Designer at Talent Works International

June 1, 2018 - July 1, 2019

Led UI/UX department as TWI's first UX/UI Designer, driving user-centered design across products. Conducted user research and usability testing, developed wireframes and interactive prototypes, and collaborated with developers to ensure feasibility and high-quality implementation.

Lead Designer - Real Madrid (Fanatics International) at Fanatics International

November 1, 2015 - May 1, 2018

Creative leadership for Real Madrid's International Official Store; delivered digital campaigns and maintained brand cohesion across campaigns with major clubs including Manchester United and PSG; managed junior designers and collaborated with marketing, photography, and production teams.

Digital Designer at Fanatics International

April 1, 2015 - November 1, 2015

Campaign development for major football clubs and events; collaborated with marketing and e-commerce teams to deliver high-quality designs under tight deadlines, aligning with campaign goals and brand strategies.

Graphic & Motions Designer at Freelancer

January 1, 2011 - August 1, 2015

Delivered graphic design, video editing, and photography services for brands and agencies, building multi-industry branding and visual storytelling experience while managing client relationships.