JC

Joan Colell

Available to hire

I’m a graphic designer and digital marketing/e-commerce specialist who combines creative production with performance thinking.

About

I’m a graphic designer and digital marketing/e-commerce specialist who combines creative production with performance thinking. From launching online stores to optimizing visual content, I focus on the details that make products and brands feel compelling—using editorial layout, photography/video retouching, and data-backed improvements.

I also enjoy building communities through consistent social media communication and copywriting, aligning content with brand and institutional values. I’ve driven measurable growth by upgrading product photography and video systems, managing SEO/SEM and Google Ads, and improving cross-selling workflows with practical, solution-oriented tools.

  • 24 years' experience
  • Joined November 2026

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Non-Profit Organization

Work experience· 5 roles

Digital Communication Manager · Federació Catalana de RemMar 2025 – Present · 1 yr 9 mos

Oversees institutional communication through social media with content aligned to sport values. Designs and writes informative posts about events, rankings, high-performance centers, and results of Catalan clubs.

Design and Sales Specialist · Ikea IbèricaMar 2022 – Present · 4 yrs 9 mos

Provided direct customer service and personalized home furniture design, specializing in complex spaces such as kitchens and walk-in closets. Managed the full commercial project: advice, technical planning, closing the sale, and after-sales service. Conceptualized an accessories suggestion system in design software to strengthen cross-selling and consistently increase average ticket size.

eCommerce Management (Launch and Daily Operations) · Muebles JardinApr 2011 – Nov 2021 · 10 yrs 8 mos

Created, designed, and launched the online store across multiple platforms, handling administrative tasks, billing, and day-to-day data analysis. Managed digital marketing activities including SEO, SEM, and Google AdWords campaigns, and designed newsletters while running social network presence. Identified visual improvement opportunities and proactively implemented a new product photography and video system, resulting in a direct 20% increase in annual sales.

Financial Administrator · CrediviaFeb 2009 – Apr 2010 · 1 yr 3 mos
Logistics Manager · Componen SAOct 2000 – Feb 2009 · 8 yrs 5 mos

Education

Higher Vocational Training in Advertising Graphics · School of Art and Design of Tarragona2010 – 2012

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