Available to hire
I’m Joanna L. Martins, founder and senior communications strategist with 20+ years of experience advising CEOs, founders, public figures, and growth-stage brands across consumer, technology, healthcare, wellness, culture, and lifestyle sectors.
I help leaders craft compelling narratives, secure top-tier media, guide launches, elevate executive visibility, and support acquisitions, fundraising, and market expansion. I collaborate closely with teams to build reputations that resonate, drive growth, and stand out in a crowded marketplace.
Experience Level
Language
English
Fluent
Work Experience
Vice President - Media Relations at MS&L Group
January 1, 2005 - December 31, 2006Led media relations and public relations initiatives, developing cross-channel campaigns for consumer brands and technology clients. Drove earned media across national press and contributed to crisis communications and influencer partnerships.
Lifestyle Director at Think PR
January 1, 2010 - December 31, 2013Directed lifestyle programming and strategic communications initiatives, overseeing cross-platform storytelling for consumer brands in fashion, wellness, home & lifestyle.
Director of PR & New Business Development at Codeword
January 1, 2014 - December 31, 2016Led PR strategy and new business development for B2B tech and SaaS clients; built and scaled campaigns across technology and consumer platforms.
Founder & CEO at Culturespun
January 1, 2016 - PresentFounded a full-service public relations and brand strategy studio; oversaw talent management, crisis & reputation management, and cross-industry partnerships; led national and international campaigns for B2C & B2B brands including AI, SaaS, and experiential initiatives.
Founder & CEO at Culture Spun
January 1, 2016 - PresentFounded a full-service public relations and brand management studio, leading a talent management team and branding initiatives across consumer brands in entertainment, tech, and lifestyle sectors. Drove cross-industry partnerships, media strategy, and crisis management; scaled the studio from inception to a recognized brand.
Founder & CEO at CULTURESPUN™
January 1, 2016 - PresentBuilt and lead anti-agency communications studio serving founders, executives, talent, and culturally relevant brands. Led strategic communications for Tyra Banks’ SMiZE & DREAM U.S. launch (media, partnerships, experiential, influencer strategy). Elevated Atari leadership profile by leveraging retro gaming trends and positioning CEO as an industry pioneer. Supported Gameday Men’s Health expansion with clear media narratives around TRT, weight management, and hormone therapy. Helped launch Future Fertility AI in the U.S. and Canada through storytelling around IVF, medical innovation, and AI. Directed six-year visibility strategy for Rocco & Roxie, contributing to retail expansion and acquisition by PetIQ.
Vice President, Media Relations at MS&L; Group
January 1, 2005 - January 1, 2006Managed national media relations for Ferrero Rocher, Best Buy, and Weight Watchers licensed foods.
Education
Bachelor of Arts in Journalism at SUNY Purchase College
January 11, 2030 - January 1, 2003Bachelor of Arts at SUNY Purchase College
January 11, 2030 - January 1, 2003Minor: Psychology & Photo Journalism at SUNY Purchase College
January 11, 2030 - January 1, 2000M.S. in Digital Media Studies & Management at The New School
January 11, 2030 - April 16, 2026B.A. in Journalism at SUNY Purchase College
January 11, 2030 - April 16, 2026Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Retail, Travel & Hospitality, Other, Software & Internet, Professional Services, Healthcare
Experience Level
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