Hi, I’m Joanna Tarnawa, a Growth Marketing Leader and Founder focused on building 0-to-1 marketing engines that deliver triple-digit growth, scalable revenue, and accelerated customer acquisition for B2B SaaS. I’ve led full-funnel go-to-market programs, demand generation, ABM, lifecycle automation, and revenue operations across healthcare, tech, and SaaS startups. I thrive on wearing multiple hats as strategist, builder, and operator, delivering measurable ROI with scrappy budgets and fast-paced execution. Over the years I’ve built and led end-to-end marketing operations—from website and CRM (HubSpot) to lifecycle mapping, attribution modeling, and multi-channel campaigns across paid search, paid social, email, content, and events. I’m passionate about helping founders and startups accelerate growth, align marketing with business objectives, and create durable engines that scale with the business.

Hi, I’m Joanna Tarnawa, a Growth Marketing Leader and Founder focused on building 0-to-1 marketing engines that deliver triple-digit growth, scalable revenue, and accelerated customer acquisition for B2B SaaS. I’ve led full-funnel go-to-market programs, demand generation, ABM, lifecycle automation, and revenue operations across healthcare, tech, and SaaS startups. I thrive on wearing multiple hats as strategist, builder, and operator, delivering measurable ROI with scrappy budgets and fast-paced execution. Over the years I’ve built and led end-to-end marketing operations—from website and CRM (HubSpot) to lifecycle mapping, attribution modeling, and multi-channel campaigns across paid search, paid social, email, content, and events. I’m passionate about helping founders and startups accelerate growth, align marketing with business objectives, and create durable engines that scale with the business.

Available to hire

Hi, I’m Joanna Tarnawa, a Growth Marketing Leader and Founder focused on building 0-to-1 marketing engines that deliver triple-digit growth, scalable revenue, and accelerated customer acquisition for B2B SaaS. I’ve led full-funnel go-to-market programs, demand generation, ABM, lifecycle automation, and revenue operations across healthcare, tech, and SaaS startups. I thrive on wearing multiple hats as strategist, builder, and operator, delivering measurable ROI with scrappy budgets and fast-paced execution.

Over the years I’ve built and led end-to-end marketing operations—from website and CRM (HubSpot) to lifecycle mapping, attribution modeling, and multi-channel campaigns across paid search, paid social, email, content, and events. I’m passionate about helping founders and startups accelerate growth, align marketing with business objectives, and create durable engines that scale with the business.

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Work Experience

Founder & Fractional CMO at Leapyn Marketing Agency
January 1, 2019 - November 26, 2025
Provided fractional CMO services to 15+ B2B SaaS, healthcare and tech startups; led full-funnel marketing strategy, demand generation, content marketing, SEO, paid media, and revenue operations; built and managed teams, budgets, and go-to-market roadmaps; delivered measurable ROI and guided growth initiatives.

Education

Bachelor’s in Psychology at University of South Florida
January 11, 2030 - November 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Healthcare, Professional Services, Media & Entertainment