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I am a Senior Product Designer with 5+ years of experience turning dense, multi-step workflows into clear, scalable products across web and mobile, especially in complex B2B SaaS environments. At ENDVR, I redesigned two desktop web apps for distinct user types and built a design system from scratch, delivering measurable gains in engagement, activation, and retention on the mobile app revamp. I work AI-natively, using AI to research and frame problems before design and to generate flows and screens, then refining by hand through close collaboration with engineering, product, and research teams.…I am a Senior Product Designer with 5+ years of experience turning dense, multi-step workflows into clear, scalable products across web and mobile, especially in complex B2B SaaS environments. At ENDVR, I redesigned two desktop web apps for distinct user types and built a design system from scratch, delivering measurable gains in engagement, activation, and retention on the mobile app revamp. I work AI-natively, using AI to research and frame problems before design and to generate flows and screens, then refining by hand through close collaboration with engineering, product, and research teams.

Joanyr Souza

Product Designer, UX Designer, UI Designer, +2

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I am a Senior Product Designer with 5+ years of experience turning dense, multi-step workflows into clear, scalable products across web and mobile, especially in complex B2B SaaS environments. At ENDVR, I redesigned two desktop web apps for distinct user types and built a design system from scratch, delivering measurable gains in engagement, activation, and retention on the mobile app revamp. I work AI-natively, using AI to research and frame problems before design and to generate flows and screens, then refining by hand through close collaboration with engineering, product, and research teams.…I am a Senior Product Designer with 5+ years of experience turning dense, multi-step workflows into clear, scalable products across web and mobile, especially in complex B2B SaaS environments. At ENDVR, I redesigned two desktop web apps for distinct user types and built a design system from scratch, delivering measurable gains in engagement, activation, and retention on the mobile app revamp. I work AI-natively, using AI to research and frame problems before design and to generate flows and screens, then refining by hand through close collaboration with engineering, product, and research teams.

Available to hire

I am a Senior Product Designer with 5+ years of experience turning dense, multi-step workflows into clear, scalable products across web and mobile, especially in complex B2B SaaS environments.

At ENDVR, I redesigned two desktop web apps for distinct user types and built a design system from scratch, delivering measurable gains in engagement, activation, and retention on the mobile app revamp. I work AI-natively, using AI to research and frame problems before design and to generate flows and screens, then refining by hand through close collaboration with engineering, product, and research teams.

Skills

Product Design

Web Design

Experience Level

Product Design

Expert

Web Design

Expert

Language

Portuguese

Fluent

English

Advanced

Work Experience

Senior Product Designer at ENDVR

July 1, 2021 - Present

Designed end-to-end experiences across a B2B SaaS platform with two desktop web apps and a mobile app for brands, retailers, and frontline sales teams; redesigned the brand-facing desktop web app (campaign creation, incentive management, analytics) and built the retailer-facing web app (performance tracking, mission completion, rewards) within a unified system. Built and maintained a unified design system across three product surfaces, enabling faster delivery and consistent UX at scale. Led the redesign of the core mobile app for frontline sales associates, focusing on gamification (feeds, streaks, rewards), resulting in engagement +35%, activation +30%, retention +20%, and stickiness +25%, with 97% reporting higher confidence completing missions. Conducted 50+ user interviews, 10 surveys, and 25+ usability tests. Designed a conversational, guided submission flow to reduce cognitive load across complex campaign scenarios. Employed AI-native workflows (Claude, ChatGPT) to speed researc