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I'm João Fael Matos, a marketing leader with 7+ years of experience spanning SaaS, DTC, and technology. I specialize in turning complex products into clear value propositions, building end-to-end digital ecosystems, and aligning product, sales, and marketing to accelerate growth. I love measuring performance, optimizing funnels, and leading cross-functional teams to deliver tangible results. From co-founding a DTC brand to leading GTM efforts for B2B and B2C, I bring pragmatism, curiosity, and a hands-on approach with AI-powered tools to boost efficiency and impact.…I'm João Fael Matos, a marketing leader with 7+ years of experience spanning SaaS, DTC, and technology. I specialize in turning complex products into clear value propositions, building end-to-end digital ecosystems, and aligning product, sales, and marketing to accelerate growth. I love measuring performance, optimizing funnels, and leading cross-functional teams to deliver tangible results. From co-founding a DTC brand to leading GTM efforts for B2B and B2C, I bring pragmatism, curiosity, and a hands-on approach with AI-powered tools to boost efficiency and impact.

João Fael Matos

Product Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I'm João Fael Matos, a marketing leader with 7+ years of experience spanning SaaS, DTC, and technology. I specialize in turning complex products into clear value propositions, building end-to-end digital ecosystems, and aligning product, sales, and marketing to accelerate growth. I love measuring performance, optimizing funnels, and leading cross-functional teams to deliver tangible results. From co-founding a DTC brand to leading GTM efforts for B2B and B2C, I bring pragmatism, curiosity, and a hands-on approach with AI-powered tools to boost efficiency and impact.…I'm João Fael Matos, a marketing leader with 7+ years of experience spanning SaaS, DTC, and technology. I specialize in turning complex products into clear value propositions, building end-to-end digital ecosystems, and aligning product, sales, and marketing to accelerate growth. I love measuring performance, optimizing funnels, and leading cross-functional teams to deliver tangible results. From co-founding a DTC brand to leading GTM efforts for B2B and B2C, I bring pragmatism, curiosity, and a hands-on approach with AI-powered tools to boost efficiency and impact.

Available to hire

I’m João Fael Matos, a marketing leader with 7+ years of experience spanning SaaS, DTC, and technology. I specialize in turning complex products into clear value propositions, building end-to-end digital ecosystems, and aligning product, sales, and marketing to accelerate growth.

I love measuring performance, optimizing funnels, and leading cross-functional teams to deliver tangible results. From co-founding a DTC brand to leading GTM efforts for B2B and B2C, I bring pragmatism, curiosity, and a hands-on approach with AI-powered tools to boost efficiency and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

French

Advanced

English

Fluent

Work Experience

Head of Marketing & Sales at 3D2cut SA

January 1, 2025 - January 1, 2026

Designed and deployed the full digital ecosystem (website, SEO, acquisition funnel, CRM, and reporting). Integrated CRM and platform data to automate internal workflows; led full-funnel acquisition across SEO, LinkedIn Ads, and nurturing flows with ROI tracking and conversion funnel optimization. Built a behavioral lead scoring system (MQL/SQL) and collaborated with the CTO on product onboarding and commercial strategy. Organized industry events to generate qualified leads and strengthen market visibility; supported go-to-market efforts across B2B and B2C, delivering around 10 qualified leads per week.

Marketing Manager at RigiTech SA

January 1, 2024 - January 1, 2025

Led the digital marketing strategy, reporting to the CTO, CBO, and CEO; supervised a designer and coordinated cross-functional stakeholders. Managed Google Ads and LinkedIn Ads campaigns with controlled budgets and ROI tracking. Improved website and landing page performance, produced professional video content, built KPI dashboards and marketing automations (reducing workload ~30%), and increased lead engagement ~50% through a multi-channel strategy. Planned and managed B2B industry events generating qualified commercial opportunities.

Product Marketing Specialist at Pix4D SA

January 1, 2023 - January 1, 2024

Led product marketing initiatives including A/B testing and audience segmentation, contributing to a 15% increase in adoption and a 20% reduction in churn. Managed Google Ads campaigns with budget oversight and performance optimization, aligning messaging and value proposition across product, marketing, and sales to support commercial objectives. Improved tracking and performance analysis to support data-driven decision-making.

Digital Marketing Specialist at Pix4D SA

January 1, 2022 - January 1, 2023

Managed multi-channel acquisition across SEO, SEM, and Google Ads, driving traffic growth and recurring lead generation. Improved SEO and paid campaign performance through funnel optimization. Developed a targeted content strategy increasing engagement by 40%. Implemented custom CRM automations that accelerated conversion and improved retention. Created product-focused content, including promotional videos and presentations to support acquisition and engagement.

Co-founder at ONSRA GmbH

January 1, 2019 - January 1, 2024

Defined and led the digital marketing strategy across SEO, Google Ads, and Meta Ads, managing an annual advertising budget of around CHF 200K with close ROAS tracking. Built and optimized the DTC acquisition funnel, contributing to revenue growth from 0 to CHF 3.5M within four years. Produced commercial video content, strengthened brand positioning and product communication. Introduced automation and AI-supported tools to improve customer support and commercial operations. Managed supplier and factory relationships while contributing to broader business strategy and operational decision-making.

Multimedia Designer at Fullframe Sarl

January 1, 2019 - January 1, 2022

Produced professional video content for marketing campaigns and supported audiovisual productions for institutional clients (IMD, Nestlé). Designed UX-focused websites to improve user experience and digital performance.

Web developer and Motion Designer at Oland Studio

January 1, 2018 - January 1, 2019

Developed front-end solutions in HTML, CSS, and JavaScript to enhance user interaction; created motion design and animated assets for digital platforms and marketing websites.