Hi there! I’m João Castanheira, a digital marketing professional based in Lisbon with roots in Porto. I love chasing new trends online and offline, turning data into creative, measurable campaigns, and helping brands grow through smart strategy and engaging content. I’ve lived in Porto, Mexico City, and Barcelona, and now bring a global perspective to local markets.…

João Castanheira

Hi there! I’m João Castanheira, a digital marketing professional based in Lisbon with roots in Porto. I love chasing new trends online and offline, turning data into creative, measurable campaigns, and helping brands grow through smart strategy and engaging content. I’ve lived in Porto, Mexico City, and Barcelona, and now bring a global perspective to local markets.…

Available to hire

Hi there! I’m João Castanheira, a digital marketing professional based in Lisbon with roots in Porto. I love chasing new trends online and offline, turning data into creative, measurable campaigns, and helping brands grow through smart strategy and engaging content. I’ve lived in Porto, Mexico City, and Barcelona, and now bring a global perspective to local markets.

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Skills

Experience Level

Language

English
Advanced
Portuguese
Fluent

Work Experience

Digital Marketing Strategist & Analyst at Banco Primus - Lisbon
January 1, 2022 - February 1, 2023
Developing and implementing digital campaigns, analyzing performance data for personal, mobility, and motor credit products; contributing to shaping the brand’s digital strategy.
Digital Marketing Strategist & Analyst at Banco Primus - Lisboa
January 1, 2022 - February 28, 2023
Developing and implementing digital campaigns, analyzing and reporting performance data for personal, mobile, and motor credit products; contributing to shaping the brand's digital strategy and presence.
Digital Account Executive at Tinkle Portugal - Lisbon
October 1, 2018 - January 1, 2022
Defining and operating digital communication plans for clients in the Media & Television, Retail, Tourism & Hospitality, Healthcare and Non-Profit sectors; managing owned, earned and paid media and reporting on performance.
Digital Account Executive at Tinkle Portugal - Lisboa
October 1, 2018 - January 31, 2022
Defining and operating digital communications plans and content strategies for clients in media, retail, tourism & hospitality, healthcare and non-profit sectors, managing owned, earned and paid media; driving growth in digital campaigns.
Digital Marketing Teacher at Instituto Superior de Comunicação Empresarial
February 1, 2016 - October 31, 2018
Teaching Digital Marketing, Digital Communication Techniques and Social Media Communication to groups of students (over 200 across 5 semesters).
Communication Director at Instituto Superior de Comunicação Empresarial
August 1, 2015 - September 30, 2018
Led corporate communications and brand strategy, overseeing campaigns and partnerships for the institution.

Education

Master in Marketing and Communication at IED - Instituto Europeo de Diseño, Barcelona, Spain
November 1, 2014 - August 31, 2015
Cool hunting and Fashion Trends at IED - Instituto Europeo de Diseño, Barcelona, Spain
January 11, 2030 - January 18, 2026
First Certificate in English (FCE) at University of Cambridge
January 11, 2030 - January 18, 2026
Master Marketing y Comunicación at IED - Instituto Europeo di Design Barcelona, Spain
November 1, 2014 - August 1, 2015
Coolhunting and Fashion Trends at IED - Instituto Europeo di Diseño Barcelona, Spain
July 1, 2010 - July 1, 2010
Finance at IES F - Instituto de Estudos Superiores Financeiros e Fiscais, Porto, Portugal
September 1, 2007 - May 1, 2012

Qualifications

First Certificate in English (FCE)
January 11, 2030 - January 18, 2026
First Certificate in English (FCE)
January 11, 2030 - February 1, 2026

Industry Experience

Media & Entertainment, Retail, Healthcare, Non-Profit Organization, Education, Professional Services, Travel & Hospitality

Skills

Experience Level