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I'm a digital ad operations specialist with 10+ years across the buy and sell side, direct and programmatic. I offer hands-on expertise in Google Ad Manager (GAM), Google Ads, DV360, and Campaign Manager 360, combined with a strong analytical mindset and a client-first approach. I work well independently and integrate quickly into existing teams and workflows. Open to supporting ad operations, performance optimization, and wider digital marketing needs.…I'm a digital ad operations specialist with 10+ years across the buy and sell side, direct and programmatic. I offer hands-on expertise in Google Ad Manager (GAM), Google Ads, DV360, and Campaign Manager 360, combined with a strong analytical mindset and a client-first approach. I work well independently and integrate quickly into existing teams and workflows. Open to supporting ad operations, performance optimization, and wider digital marketing needs.

Jocelyn Phay

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I'm a digital ad operations specialist with 10+ years across the buy and sell side, direct and programmatic. I offer hands-on expertise in Google Ad Manager (GAM), Google Ads, DV360, and Campaign Manager 360, combined with a strong analytical mindset and a client-first approach. I work well independently and integrate quickly into existing teams and workflows. Open to supporting ad operations, performance optimization, and wider digital marketing needs.…I'm a digital ad operations specialist with 10+ years across the buy and sell side, direct and programmatic. I offer hands-on expertise in Google Ad Manager (GAM), Google Ads, DV360, and Campaign Manager 360, combined with a strong analytical mindset and a client-first approach. I work well independently and integrate quickly into existing teams and workflows. Open to supporting ad operations, performance optimization, and wider digital marketing needs.

Available to hire

I’m a digital ad operations specialist with 10+ years across the buy and sell side, direct and programmatic. I offer hands-on expertise in Google Ad Manager (GAM), Google Ads, DV360, and Campaign Manager 360, combined with a strong analytical mindset and a client-first approach.

I work well independently and integrate quickly into existing teams and workflows. Open to supporting ad operations, performance optimization, and wider digital marketing needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Beginner

Chinese

Beginner

Work Experience

Digital Ad Operations Specialist at MOJEH UAE

September 1, 2024 - Present

Manage end-to-end digital campaign execution within GAM and Google Ads. Configure orders, line items, audience targeting, keywords, creative QA and trafficking. Implement ad tags across CMS platforms including WordPress and Strapi. Monitor campaigns against CPM, CPA, CPC, viewability and engagement KPIs. Provide pacing reports and end-of-campaign performance insights and recommendations. Manage and optimise Google Ads campaigns aligned to business objectives. Support site relaunch initiatives and ad-tech infrastructure improvements.

Senior Digital Ad Operations Specialist at A&A Digital Services Australia

October 1, 2022 - September 30, 2024

Managed ad operations across DV360, CM360 and GAM. Hosted creatives and generated tags through Campaign Manager 360. Set up tracking pixels and conversion monitoring. Supported clients with media planning and campaign execution. Built reporting dashboards using Looker Studio. Provided campaign optimisation and performance insights.

Ad Operations Manager at News Corp Australia (NCA)

August 1, 2017 - June 30, 2022

Led Ad Operations team responsible for AU$52M digital revenue delivery. Managed direct and programmatic campaigns across display and native. Automated reporting systems to track pacing and delivery. Conducted MoM analysis on inventory levels to identify delivery risk and devised strategic solutions to protect booked revenue. Collaborated with Ad Product and Ad Tech teams on new ad formats and initiatives. Supported launch of attention-based ad products and new native platforms.