Jocelyn Phay

Manage end-to-end digital campaign execution within GAM and Google Ads. Configure orders, line items, audience targeting, keywords, creative QA and trafficking. Implement ad tags across CMS platforms including WordPress and Strapi. Monitor campaigns against CPM, CPA, CPC, viewability and engagement KPIs. Provide pacing reports and end-of-campaign performance insights and recommendations. Manage and optimise Google Ads campaigns aligned to business objectives. Support site relaunch initiatives and ad-tech infrastructure improvements.

Managed ad operations across DV360, CM360 and GAM. Hosted creatives and generated tags through Campaign Manager 360. Set up tracking pixels and conversion monitoring. Supported clients with media planning and campaign execution. Built reporting dashboards using Looker Studio. Provided campaign optimisation and performance insights.

Led Ad Operations team responsible for AU$52M digital revenue delivery. Managed direct and programmatic campaigns across display and native. Automated reporting systems to track pacing and delivery. Conducted MoM analysis on inventory levels to identify delivery risk and devised strategic solutions to protect booked revenue. Collaborated with Ad Product and Ad Tech teams on new ad formats and initiatives. Supported launch of attention-based ad products and new native platforms.