Jodie Ellena

Designed and developed brand assets and national guidelines principles for the RNLI. Created a detailed system intended for rollout across stations, shops, visitor centres and museums, including environmental graphics, storytelling, crew information, point of sale, infographics and consistent safety information. Worked alongside a 3D Design Director on execution strategy and implementation for the Dartmouth Visitor Centre while supporting wider national adoption.

Part of a team re-branding Mecca Bingo. Managed a retainer activation for rollout creative, including exterior and internal signage and marketing materials such as email template design, mail-out flyers and large-format posters. Coordinated workflow across multiple internal marketing departments (F&B, Cashline, Slot Machines, Signage, Main Bingo Team, National Bingo, Bingo After Dark) to support daily design needs.

Managed the account and designed all creative for the Heineken Sports sponsorship campaign team. Liaised directly with the Heineken Marketing Team to create promotional materials and merchandise guidelines for supermarket and pub environments, including beer mats, posters, bunting, and pint glasses, as well as retail display elements such as end of gondola and mid-aisle fins.