I’m a performance-focused social media creative who develops, produces, and optimizes paid social campaigns designed to drive customer acquisition. I specialize in platform-native creative for Meta, TikTok, and Snapchat, blending creative strategy with hands-on production to improve CTR, reduce CPA, and grow measurable results. Across my roles, I’ve ideated hooks and messaging for acquisition campaigns, run creative testing and iterative optimization using performance data, and partnered with internal teams and external creators to deliver social-first ads. I’ve also managed influencer and UGC campaigns end to end—from brief through delivery—while keeping creative aligned with performance goals.…

Jodi Feddon

I’m a performance-focused social media creative who develops, produces, and optimizes paid social campaigns designed to drive customer acquisition. I specialize in platform-native creative for Meta, TikTok, and Snapchat, blending creative strategy with hands-on production to improve CTR, reduce CPA, and grow measurable results. Across my roles, I’ve ideated hooks and messaging for acquisition campaigns, run creative testing and iterative optimization using performance data, and partnered with internal teams and external creators to deliver social-first ads. I’ve also managed influencer and UGC campaigns end to end—from brief through delivery—while keeping creative aligned with performance goals.…

Available to hire

I’m a performance-focused social media creative who develops, produces, and optimizes paid social campaigns designed to drive customer acquisition. I specialize in platform-native creative for Meta, TikTok, and Snapchat, blending creative strategy with hands-on production to improve CTR, reduce CPA, and grow measurable results.

Across my roles, I’ve ideated hooks and messaging for acquisition campaigns, run creative testing and iterative optimization using performance data, and partnered with internal teams and external creators to deliver social-first ads. I’ve also managed influencer and UGC campaigns end to end—from brief through delivery—while keeping creative aligned with performance goals.

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Language

English
Fluent

Work Experience

Performance Marketing Creative Freelance
April 1, 2026 - Present
Delivered platform-native paid social creative for acquisition campaigns across Meta and TikTok. Developed and iteratively tested concepts, scripts, hooks, and messaging using campaign performance data to improve CTR by 23% and reduce CPA by 39% (and reduced influencer CPI by 98%). Created social-first creative assets, partnered with internal stakeholders and external creators to produce high-performing content, and supported influencer/UCG efforts from briefing through delivery.
Social Media Manager at The Gym Group
January 30, 2023 - April 7, 2026
Developed and iteratively tested paid social creative across Meta and TikTok, improving CTR by 23% and reducing CPA by 39%. Created performance-focused concepts, hooks and messaging for acquisition campaigns. Worked with internal teams and external creators to produce high-performing social-first creative. Led creative testing and optimisation using campaign performance data. Managed influencer and UGC campaigns from briefing through to delivery.
Creative Designer at Wilano Agency
October 4, 2021 - January 27, 2023
Designed visual content and managed all graphic assets for the agency. Handled organic social media content planning and community management. Scouted and booked models for fashion and lifestyle campaigns.

Education

Social Media Management at Syracuse University & Hootsuite
January 1, 2024 - January 1, 2024
Social Media Management at Meta
January 1, 2022 - January 1, 2022
The Fundamentals of Digital Marketing at The Open University
January 1, 2021 - January 1, 2021
Bachelor of Arts in Fashion Design at Ravensbourne University
January 1, 2018 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Education