I am an innovative creative professional with over 20 years of experience leading conceptual design, brand storytelling, and cross-functional teams. I excel in Adobe Creative Suite and in delivering compelling digital and print media that connect with audiences. I have developed campaigns for major clients like PepsiCo, Starbucks, and Astellas. I enjoy mentoring talent, driving ideation, and delivering persuasive client presentations. I am passionate about blending creativity with strategic insight to elevate brand experiences.

JODI HERBON-SJONG

I am an innovative creative professional with over 20 years of experience leading conceptual design, brand storytelling, and cross-functional teams. I excel in Adobe Creative Suite and in delivering compelling digital and print media that connect with audiences. I have developed campaigns for major clients like PepsiCo, Starbucks, and Astellas. I enjoy mentoring talent, driving ideation, and delivering persuasive client presentations. I am passionate about blending creativity with strategic insight to elevate brand experiences.

Available to hire

I am an innovative creative professional with over 20 years of experience leading conceptual design, brand storytelling, and cross-functional teams. I excel in Adobe Creative Suite and in delivering compelling digital and print media that connect with audiences.

I have developed campaigns for major clients like PepsiCo, Starbucks, and Astellas. I enjoy mentoring talent, driving ideation, and delivering persuasive client presentations. I am passionate about blending creativity with strategic insight to elevate brand experiences.

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Language

English
Fluent

Work Experience

Label Proofreader at Infinite Computing Systems (Abbott Contract)
October 1, 2023 - June 15, 2024
Proofs labels, inserts, instructions, etc. using TVT and APLM software.
Senior Creative Director at Jodizigns Creative Solutions
August 1, 2012 - June 15, 2024
Creates storyboards and mockups of user experience models from related research. Designs and creates PowerPoint presentations while managing consistent design templates, standardized styles, and limited essential information. Manages trade show branding and graphic coordination for multiple exhibit booths with brands like Pepsico, Starbucks, and Tropicana. Oversees the entire creative process from concept to completion, including typesetting, page layout, toy packaging, website, social media, and prepress work. Collaborates with multidisciplinary teams, client pitches, profitability, deliverables, timelines, and budgets. Actively involved in hiring and training creative staff and leads innovation in design and communication technologies.
E-Commerce Account Manager at Nosco
August 1, 2021 - August 31, 2022
Created user experience comps from research. Worked with Adobe Creative Suite, Salesforce, HubSpot, and project management tools such as Trello and Basecamp. Managed sales processes including cold calls, marketing, onboarding, project management, website development, and customer service.
Senior Regulatory Affairs Associate at Sagent Pharmaceuticals
September 1, 2017 - December 31, 2019
Formatted and edited label copy according to FDA guidelines with high accuracy and quality. Coordinated labeling priorities and updates, prepared and reviewed labeling files at all development stages, interfaced with CMOs and stakeholders for FDA submissions. Supported quality systems including barcode assignments and version control. Proficient in Microsoft and Adobe software for document management and proofreading.
Manager, Creative Services at Astellas Pharma US, Inc.
April 1, 1990 - August 31, 2012
Built and managed the Creative Services department including a team of 7. Created branded PowerPoint presentations and managed all FDA presentations. Worked with multiple departments and external agencies to manage global marketing campaigns, national sales meetings design, company branding, content management via SharePoint, and digital campaigns. Led creative teams and vendor negotiations while ensuring quality, timelines, and budgets for various creative projects. Oversaw photo shoots, animations, and design standards for corporate and product branding.
Label Proofreader at Infinite Computing Systems (Abbott Contract)
October 1, 2023 - Present
Utilizes TVT software to compare various types of labeling including vials, kits, IFUs, Inserts, etc., and manually proofreads RO1s. Tasks include downloading files from APLM, redlining, and comparing source documents manually or via TVT. Works with project LPMs to resolve content errors. Applies spellcheck and number verification using Adobe PDF. Part of a process ensuring high-quality label accuracy and compliance.
Senior Creative Director at Jodizigns Creative Solutions
August 1, 2012 - Present
Conceptualized and created storyboards and user experience mockups based on research. Engineered consistent PowerPoint presentations for impactful communication. Led branding, design, and graphic coordination for multiple clients including PepsiCo and Starbucks. Managed external ad agencies and vendors, overseeing projects from concept to completion. Designed toys and packaging, led website and social media design, client pitches, budgets, timelines, and mentored creative staff to foster innovation and meeting deadlines.
E-Commerce Account Manager at Nosco
August 31, 2022 - July 14, 2025
Developed user experience comps driven by thorough research. Participated in sales, marketing, onboarding, project management, and account management activities to deliver comprehensive client service and project success.
Senior Regulatory Affairs Associate at Sagent Pharmaceuticals
December 31, 2019 - July 14, 2025
Engaged in medical, legal, and regulatory review to ensure labeling compliance with FDA and other regulatory standards across product lifecycle. Responsibilities included proofreading, barcode equipment research and training, label copy development and updates, cross-functional collaboration, and quality system maintenance. Managed CMO interfaces and ensured regulatory standard adherence across multiple regions with extensive document control experience.
Manager, Creative Services at Astellas Pharma US, Inc.
August 31, 2012 - July 14, 2025
Built and managed Creative Services department with 7 staff members. Created branded PowerPoint presentations company-wide including FDA presentations. Collaborated with ad agencies and vendors, structured branding policy and content management via SharePoint, designed marketing and training materials. Managed global campaigns, corporate events, and digital campaigns, including animation and website management. Oversaw project timelines, budgets, and creative team development. Facilitated brainstorming and innovation aligning with brand strategy.
Label Proofreader at Infinite Computing Systems (Abbott Contract)
October 1, 2023 - Present
Utilizes TVT to compare various types of labeling, including vials, kits, IFUs, Inserts, etc. Manual proofreading of RO1s. Begins process in APLM, downloads files, redlines, compares source documents manually or through TVT. Queries regarding incorrect content are sent back to the LPM. Spellcheck and number check in Adobe PDF is crucial.
Senior Creative Director at Jodizigns Creative Solutions
August 1, 2012 - Present
Conceptualized and created storyboards and mockups of user experience models. Engineered PowerPoint presentations with consistent templates. Led branding and graphic coordination for exhibit booths for major clients such as PepsiCo, Starbucks, and others. Collaborated with ad agencies and vendors. Managed creative projects from concept to completion, including toy and packaging design. Translated marketing objectives into creative strategies, oversaw websites and social media design, client pitches, proposals, budgets, and timelines. Mentored staff and provided creative feedback.
E-Commerce Account Manager at Nosco
August 31, 2022 - July 23, 2025
Developed user experience comps based on research. Participated in sales, marketing, onboarding, project management and account management.
Senior Regulatory Affairs Associate at Sagent Pharmaceuticals
December 31, 2019 - July 23, 2025
Performed medical, legal, and regulatory review to ensure accurate, compliant product labeling. Edited label copy per FDA guidelines. Coordinated with CMOs and internal stakeholders on labeling lifecycle stages. Managed quality systems and version control for labeling and regulatory submissions. Researched scanning equipment and trained teams. Utilized PC-based software including Microsoft Office, Adobe Acrobat, and Illustrator.
Manager, Creative Services at Astellas Pharma US, Inc.
August 31, 2012 - July 23, 2025
Founded and managed the Creative Services department with a team of seven. Created company-wide branded PowerPoint presentations including FDA presentations. Worked across departments including R&D, Corporate Communications, and Sales & Marketing. Managed global marketing campaigns (print and digital). Coordinated design for National Sales meetings for 1500 employees. Oversaw content management on SharePoint. Managed external vendors and agencies. Led creative processes from brainstorming through final approval. Managed photo shoots, digital campaigns, animations, and brand strategy. Negotiated vendor contracts.
Senior Creative Director at Jodizigns Creative Solutions
August 1, 2012 - Present
Conceptualized and created storyboards and mockups of user experience models; orchestrated branding, design, and graphic coordination for multiple exhibit booths for clients including PepsiCo, Starbucks, Quaker, Lipton, Tropicana, and Gatorade; collaborated with external ad agencies and vendors to ensure timely artwork approvals; designed and managed websites and social media; oversaw client pitches, proposals, profitability, deliverables, timelines, and budgets.
Manager, Creative Services (Communications) at Astellas Pharma US, Inc. (Northbrook, IL) (Formerly Fujisawa)
August 1, 2012 - September 12, 2025
Created FDA PowerPoint presentations; built Creative Services department from the ground up, managed 7 people, and collaborated with ad agencies and outside vendors; worked across multiple functions (R&D, Corporate Comms, Sales & Marketing, Events) to drive brand strategy; managed SharePoint content for Marketing and Sales; established branding standards and on-brand usage across the company; coordinated National Sales Meetings including all print collateral and on-site design elements.
Label Proofreader at Infinite Computing Systems (Abbott Contract)
October 1, 2023 - Present
Ensures accuracy and consistency of product labeling before release and publication; performs manual proofreading and uses Abbott Product Lifecycle Management system for changes and approvals; coordinates with Label Project Managers and Desktop Publishers to manage multiple assignments and deadlines.
E-Commerce Account Manager at Nosco
August 1, 2022 - September 12, 2025
Developed user experience comps based on comprehensive research; participated in sales, marketing, onboarding, project management, and account management.
Senior Regulatory Affairs Associate at Sagent Pharmaceuticals
December 1, 2019 - September 12, 2025
Medical review of data for accuracy; legal review to ensure regulatory compliance; regulatory review across regions; prepared and reviewed labeling per FDA guidelines; managed SPL and related lifecycle documentation; knowledge of drug listing and establishment registrations.
Senior Creative Director at Jodizigns Creative Solutions
August 1, 2012 - Present
Conceptualized and created storyboards and mockups of user experience models; orchestrated branding, design, and graphic coordination for multiple exhibit booths for clients including PepsiCo, IZZE, Starbucks, Quaker, Lipton, Tropicana, and Gatorade; collaborated with external ad agencies and vendors to ensure timely artwork approvals; designed and packaged toys; worked with multidisciplinary project teams to develop strategic solutions; designed and managed websites and social media; oversaw client pitches, proposals, profitability, deliverables, timelines, and budgets.
Manager, Creative Services (Communications) at Astellas Pharma US, Inc.
August 1, 2012 - September 19, 2025
Created all FDA PowerPoint presentations; built Creative Services department from the ground up, managed a 7-person team, worked with ad agencies and outside vendors; served in multiple capacities across R&D Administration, Data Management, Medical Information, Corporate Communications, Sales & Marketing, and Corporate Events; created storyboards and mockups; managed content in SharePoint for Marketing and Sales; established branding standards and managed national Sales meetings collateral; organized on-site signage and 3D event designs; coordinated marketing projects through legal, regulatory, and outside agencies; designed and animated web elements.
Label Proofreader at Infinite Computing Systems (Abbott Contract)
October 1, 2023 - Present
Ensures accuracy and consistency of product labeling before release; performs meticulous word-for-word reads; utilizes TVT Proofreading software to compare labeling; proficient in Abbott Product Lifecycle Management system (APLM) for changes and approvals; resolves queries with Label Project Managers and Desktop Publishers; manages multiple assignments and maintains filing and classification accuracy.
E-Commerce Account Manager at Nosco
August 1, 2022 - September 19, 2025
Developed user experience comps based on comprehensive research; participated in sales, marketing, onboarding, project management, and account management.
Senior Regulatory Affairs Associate at Sagent Pharmaceuticals
December 1, 2019 - September 19, 2025
Medical Review: Verifying medical data; Legal review: ensuring compliance with laws; Regulatory review: ensuring products meet regulatory standards; prepared and critically reviewed labeling files for all stages of development lifecycle; knowledge of SPL creation, Drug Listing/Establishment Registration submissions, and labeling requirements; maintained quality systems for labeling and version control; collaborated with cross-functional teams.
Senior Creative Director at Jodizigns Creative Solutions
August 1, 2012 - Present
Led creative ideation and execution for branding, exhibit design, and marketing collateral for clients including PepsiCo, Starbucks, Tropicana, and Gatorade. Collaborated with copywriters, ad agencies, and vendors to deliver high-impact visual campaigns. Directed client pitches and presentations, managing timelines, budgets, and deliverables. Designed user experience models and storyboards based on strategic research. Oversaw website and social media design to enhance brand engagement. Inspired innovation and mentored creative teams to elevate design standards.
Manager, Creative Services at Astellas Pharma US, Inc.
August 1, 2012 - October 16, 2025
Built and led the Creative Services department, managing a team of 7 and collaborating across corporate functions. Developed branding guidelines and ensured consistent visual identity across all channels. Designed and executed creative assets for national sales meetings and corporate events. Partnered with Corporate Communications to align brand strategy and messaging. Created storyboards and mockups to support marketing and internal communications. Managed vendor relationships and negotiated competitive pricing for creative projects.
E-Commerce Account Manager at Nosco
August 1, 2022 - October 16, 2025
Developed user experience comps and supported onboarding and marketing initiatives. Applied creative thinking to enhance digital engagement and client satisfaction.

Education

Bachelor of Science at Southern Illinois University - Carbondale
January 1, 1980 - December 31, 1984
Bachelor of Science at Southern Illinois University - Carbondale
January 1, 1986 - December 31, 1990
Bachelor of Science at Southern Illinois University - Carbondale
January 1, 1986 - December 31, 1990
Bachelor of Science at Southern Illinois University, Carbondale
January 11, 2030 - September 12, 2025
Bachelor of Science at Southern Illinois University - Carbondale
January 11, 2030 - September 19, 2025
Bachelor of Science in Interior Design at Southern Illinois University
January 11, 2030 - October 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Professional Services, Media & Entertainment, Manufacturing