"Order Now" Creative for the Minneapolis Airport (MSP/MAC)

My client needed a creative concept—carried through from ideation to final production—that clearly communicated how travelers in Terminal 1 could scan a code to order food, pick it up, and head straight to their departure gate without waiting in line. Leveraging MSP’s graphic elements, the direction highlights a range of food and beverage vendors, each paired with concise descriptors for quick, on-the-go readability as travelers pass digital message boards throughout the terminal.