Joseph Bellizzi

Owned partnerships, brand health strategy, and ATL marketing for regulated insurance brands. Acted as main point of contact for partners across the Staysure and Avanti portfolio, including support, crisis management, collateral, and contract/commercial queries. Built the annual marketing plan and managed an £8m ATL budget, translating business needs into a structured campaign calendar and using performance data to guide investment decisions. Collaborated with compliance and product teams to ensure propositions were regulatory compliant and commercially viable, and shaped messaging and positioning validated via ongoing consumer tracking (YouGov/Nielsen). Delivered measurable brand improvements (7% awareness, 2% consideration) and integrated campaigns contributing to a 10% year-on-year revenue increase by aligning ATL, digital, CRM, events, and partner channels.

Delivered sponsorship and branded activation for the Legends Tour across live venues. Owned end-to-end on-site branding, physical display assets, point-of-experience touchpoints, and CRM journeys, translating national campaigns into venue-level experiences. Managed venue sourcing/negotiation with OOH and on-site activation suppliers, contracts, and budgets. Built and managed a UK talent/influencer roster by identifying partners, negotiating terms and rights, and maintaining a working database of partners.

Supported development and management of B2B co-branded, ambassador, and talent partnerships. Negotiated commercial terms and deliverables, coordinated cross-functional execution across creative, media, and events, and helped deliver seasonal partner go-to-market activity by aligning creative assets, launch timelines, and stakeholder approvals to achieve on-time delivery.