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I’m a seasoned marketing and communications professional with 15 years of experience working in Australia. I’m passionate about implementing effective communication campaigns and programs. My areas of expertise include strategic communications, campaign design, advertising, digital marketing, and social media strategy. I help organisations grow through clear, purposeful communication. Whether you are building your brand, attracting great people, or navigating a period of change, I bring thoughtful strategy and hands-on support to help you move forward. I welcome a variety of opportunities, long-term roles, short projects, contracts, or advisory engagements, where I can contribute meaningfully.…I’m a seasoned marketing and communications professional with 15 years of experience working in Australia. I’m passionate about implementing effective communication campaigns and programs. My areas of expertise include strategic communications, campaign design, advertising, digital marketing, and social media strategy. I help organisations grow through clear, purposeful communication. Whether you are building your brand, attracting great people, or navigating a period of change, I bring thoughtful strategy and hands-on support to help you move forward. I welcome a variety of opportunities, long-term roles, short projects, contracts, or advisory engagements, where I can contribute meaningfully.

Joe C

Content Strategist, Copywriter, Community Manager, +4

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I’m a seasoned marketing and communications professional with 15 years of experience working in Australia. I’m passionate about implementing effective communication campaigns and programs. My areas of expertise include strategic communications, campaign design, advertising, digital marketing, and social media strategy. I help organisations grow through clear, purposeful communication. Whether you are building your brand, attracting great people, or navigating a period of change, I bring thoughtful strategy and hands-on support to help you move forward. I welcome a variety of opportunities, long-term roles, short projects, contracts, or advisory engagements, where I can contribute meaningfully.…I’m a seasoned marketing and communications professional with 15 years of experience working in Australia. I’m passionate about implementing effective communication campaigns and programs. My areas of expertise include strategic communications, campaign design, advertising, digital marketing, and social media strategy. I help organisations grow through clear, purposeful communication. Whether you are building your brand, attracting great people, or navigating a period of change, I bring thoughtful strategy and hands-on support to help you move forward. I welcome a variety of opportunities, long-term roles, short projects, contracts, or advisory engagements, where I can contribute meaningfully.

Available to hire

I’m a seasoned marketing and communications professional with 15 years of experience
working in Australia. I’m passionate about implementing effective communication
campaigns and programs. My areas of expertise include strategic communications,
campaign design, advertising, digital marketing, and social media strategy.
I help organisations grow through clear, purposeful communication. Whether you are
building your brand, attracting great people, or navigating a period of change, I bring
thoughtful strategy and hands-on support to help you move forward.
I welcome a variety of opportunities, long-term roles, short projects, contracts, or advisory
engagements, where I can contribute meaningfully.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Freelance creator at Self-employed

April 1, 2025 - Present

Freelance content creator producing clear, engaging, and purpose-driven written content across multiple formats and platforms for various clients.

Communications Manager / Consultant at Australasian Railway Association

February 1, 2023 - September 8, 2025

Led the creation of the Work in Rail brand and website, delivering stakeholder buy-in, 30,000+ words of original content, and a digital career matching tool to promote careers across the rail industry. Managed creative agencies and engagement strategies to drive national adoption.

Assistant Director Public Communications at Australian Signals Directorate

November 1, 2021 - September 8, 2025

Built and led a dedicated social media team for the Australian Signals Directorate and Cyber Security Centre, driving a 280% increase in LinkedIn followers in 12 months. Delivered campaign support, modernised content workflows, and earned senior trust through strategic growth and team development.

Marketing Manager Property Investment Program at Defence Housing Australia

October 1, 2020 - September 8, 2025

Led national marketing for Defence Housing Australia’s property investment program, generating 12,000 leads annually through integrated campaigns across TV, digital, and print. Drove agency transition, content redevelopment, and on-ground activations to support sales and stakeholder engagement.

Deputy Manager Marketing and Communications at Australian National University College of Arts and Social Sciences

September 1, 2017 - September 8, 2025

Led marketing and recruitment for ANU’s College of Arts and Social Sciences, delivering record attendance at student events and boosting digital performance through targeted content and campaign optimisation. Managed a six-person team and refreshed all promotional materials through a collaborative stakeholder process.

Senior Marketing Officer at Defence Force Recruiting

November 1, 2016 - September 8, 2025

Managed integrated Army recruitment campaigns for Defence Force Recruiting, maintaining 30,000+ annual enquiries to fill 7,000 roles. Lead role in development of the This is my Army campaign, overhauled the DefenceJobs website, and coordinated multimillion-dollar media and creative projects in close partnership with senior Defence stakeholders.