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With 10 years of experience in creating and publishing content online, I have worked across legacy news media channels, branded online advertising, and government projects, bringing a versatile approach to shooting and editing video. My expertise covers all stages of production—from pre, shooting and post-production—allowing me to adapt to various project needs. Currently. I’m capturing big machinery and telling the story of Australia's largest housing and transport project. Previously, I worked at the South China Morning Post, contributing to a publication that explored contemporary China through food, people, and travel. Before that, as a freelancer, I created branded video content for fashion labels, real estate, and online advertising campaigns.…With 10 years of experience in creating and publishing content online, I have worked across legacy news media channels, branded online advertising, and government projects, bringing a versatile approach to shooting and editing video. My expertise covers all stages of production—from pre, shooting and post-production—allowing me to adapt to various project needs. Currently. I’m capturing big machinery and telling the story of Australia's largest housing and transport project. Previously, I worked at the South China Morning Post, contributing to a publication that explored contemporary China through food, people, and travel. Before that, as a freelancer, I created branded video content for fashion labels, real estate, and online advertising campaigns.

Joel Roche

Videographer, Video Editor, Content Creator, +1

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With 10 years of experience in creating and publishing content online, I have worked across legacy news media channels, branded online advertising, and government projects, bringing a versatile approach to shooting and editing video. My expertise covers all stages of production—from pre, shooting and post-production—allowing me to adapt to various project needs. Currently. I’m capturing big machinery and telling the story of Australia's largest housing and transport project. Previously, I worked at the South China Morning Post, contributing to a publication that explored contemporary China through food, people, and travel. Before that, as a freelancer, I created branded video content for fashion labels, real estate, and online advertising campaigns.…With 10 years of experience in creating and publishing content online, I have worked across legacy news media channels, branded online advertising, and government projects, bringing a versatile approach to shooting and editing video. My expertise covers all stages of production—from pre, shooting and post-production—allowing me to adapt to various project needs. Currently. I’m capturing big machinery and telling the story of Australia's largest housing and transport project. Previously, I worked at the South China Morning Post, contributing to a publication that explored contemporary China through food, people, and travel. Before that, as a freelancer, I created branded video content for fashion labels, real estate, and online advertising campaigns.

Available to hire

With 10 years of experience in creating and publishing content online, I have worked across legacy news media channels, branded online advertising, and government projects, bringing a versatile approach to shooting and editing video.

My expertise covers all stages of production—from pre, shooting and post-production—allowing me to adapt to various project needs.

Currently. I’m capturing big machinery and telling the story of Australia’s largest housing and transport project. Previously, I worked at the South China Morning Post, contributing to a publication that explored contemporary China through food, people, and travel. Before that, as a freelancer, I created branded video content for fashion labels, real estate, and online advertising campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Videographer at Suburban Rail Loop Authority

January 1, 2022 - November 25, 2025

Leading the production of video content for Australia’s largest transport and housing project. I oversee concept development, scripting, filming, lighting, audio, editing, and post-production mastering, delivering stories that inform and inspire Melbourne’s future growth. I pitch storytelling opportunities, develop graphics packages, ensure accessibility and government-compliant content, and support the organisation’s social media strategy across multiple digital channels. I collaborate with the Media Manager, graphics, and web teams to produce corporate videos, messages, and speeches that align with brand guidelines and project milestones.

Videographer at Goldthread

August 1, 2021 - August 1, 2021

End-to-end shooter/editor for news and culture channel exploring China through its food, people, and travel. Responsibilities included pre-production, shooting, editing, and post-production, with motion graphics integration and script adaptation. Proficient with a range of camera systems and drones, and skilled in Adobe Creative Suite (Premiere Pro, After Effects, Audition). Led production teams in-person and remotely, with strong client-facing and pitch development skills.

Videographer at Kool Aide

June 1, 2018 - June 1, 2018

Provided creative direction and videography for major clients (Wrangler Denim, Ticketmaster, Travel Insurance Direct). Responsibilities included concept ideation, scripting, pitching, storyboarding, and rough edits. Directed teams, managed budgets, and solved logistical challenges for high-profile campaigns. Optimized engagement through SEO, clickable content, and social media insights; contributed to an award-winning interactive documentary project, Sons of Gallipoli.

Producer at CKOL

January 1, 2018 - January 1, 2018

Delivered TVCs, branded ads, and music videos for award-winning film and digital production. Managed end-to-end workflows, interpreted client briefs, organized shoots, and supervised creative teams. Produced campaigns on budget and ahead of deadlines, created award-winning content, and contributed to new business development during the creative phase.