Hi, I'm a designer with a background in digital learning, visual design, and front-end development. I specialise in turning complex requirements into clear, user-focused digital experiences, combining structured problem-solving, interface design, prototyping, and hands-on build. I have particular strength in regulated and content-heavy environments. Over the years I've designed and built bespoke digital learning experiences across Storyline, Rise, and motion graphics, improved accessibility and usability, and collaborated with stakeholders and SMEs to translate complex business needs into engaging content. I've also contributed to UI branding for a custom learning platform and supported internal communication with video, editorial, and promotional material.

Joel Anthony Williams

Hi, I'm a designer with a background in digital learning, visual design, and front-end development. I specialise in turning complex requirements into clear, user-focused digital experiences, combining structured problem-solving, interface design, prototyping, and hands-on build. I have particular strength in regulated and content-heavy environments. Over the years I've designed and built bespoke digital learning experiences across Storyline, Rise, and motion graphics, improved accessibility and usability, and collaborated with stakeholders and SMEs to translate complex business needs into engaging content. I've also contributed to UI branding for a custom learning platform and supported internal communication with video, editorial, and promotional material.

Available to hire

Hi, I’m a designer with a background in digital learning, visual design, and front-end development. I specialise in turning complex requirements into clear, user-focused digital experiences, combining structured problem-solving, interface design, prototyping, and hands-on build. I have particular strength in regulated and content-heavy environments.

Over the years I’ve designed and built bespoke digital learning experiences across Storyline, Rise, and motion graphics, improved accessibility and usability, and collaborated with stakeholders and SMEs to translate complex business needs into engaging content. I’ve also contributed to UI branding for a custom learning platform and supported internal communication with video, editorial, and promotional material.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert

Work Experience

Digital Learning Designer at Suntera Global
July 1, 2023 - March 1, 2026
Designed and built bespoke digital learning experiences across Storyline, Rise, and motion graphics, including interactive courses, animated explainers, and custom-coded interactions. Applied accessible design and strong UX/UI principles to improve clarity, usability, and visual consistency across learning experiences. Translated complex business and regulatory requirements into clear, engaging digital content in collaboration with stakeholders and SMEs. Designed UI and branding for a custom digital learning platform product, contributing to its visual identity and user experience.
Digital Learning Designer at Iceland Foods
February 1, 2023 - July 1, 2023
Redesigned existing e-learning to improve visual quality, clarity, and accessibility, refreshing outdated content into more effective digital learning experiences. Created explainer videos to support staff training on food delivery processes, translating operational information into clear, engaging visual content. Contributed to the design of a company-wide WordPress information hub, helping improve the usability and presentation of internal content. Branded an internal event and produced supporting editorial and promotional materials across digital and print touchpoints.
Graphic Designer at Freelance
September 1, 2014 - January 1, 2023
Designed brand identities, editorial layouts, and digital content for a range of clients, with a focus on clear, consistent visual communication. Produced motion graphics and supporting assets from brief to final delivery.

Education

DipHE in Graphic Communication at Cardiff Metropolitan University
January 1, 2014 - December 31, 2016
TAP Certification (eLearning Design) at QA
May 1, 2023 - May 9, 2026
Responsive Web Design Certification at FreeCodeCamp
November 1, 2021 - May 9, 2026
Data Structures & Algorithms Certification at FreeCodeCamp
January 1, 2022 - May 9, 2026

Qualifications

TAP Certification (eLearning Design)
May 1, 2023 - May 9, 2026
Responsive Web Design Certification
November 1, 2021 - May 9, 2026
Data Structures & Algorithms Certification
January 1, 2022 - May 9, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet