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As a passionate UI/UX Designer with a strong foundation in branding and graphic design, I specialize in creating visually compelling and user-centered digital experiences. My diverse skill set allows me to blend aesthetics with functionality, ensuring that every design not only captivates users but also effectively communicates brand identity. With 6 years of experience, I have successfully collaborated with cross-functional teams to develop intuitive interfaces and engaging user journeys. My approach is rooted in a deep understanding of user needs and market trends, allowing me to craft solutions that enhance usability while reinforcing brand values. I am dedicated to continuous learning and innovation, always striving to push the boundaries of design to create impactful experiences.…As a passionate UI/UX Designer with a strong foundation in branding and graphic design, I specialize in creating visually compelling and user-centered digital experiences. My diverse skill set allows me to blend aesthetics with functionality, ensuring that every design not only captivates users but also effectively communicates brand identity. With 6 years of experience, I have successfully collaborated with cross-functional teams to develop intuitive interfaces and engaging user journeys. My approach is rooted in a deep understanding of user needs and market trends, allowing me to craft solutions that enhance usability while reinforcing brand values. I am dedicated to continuous learning and innovation, always striving to push the boundaries of design to create impactful experiences.

Joey Tse

UI Designer, UX Designer, Graphic Designer

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As a passionate UI/UX Designer with a strong foundation in branding and graphic design, I specialize in creating visually compelling and user-centered digital experiences. My diverse skill set allows me to blend aesthetics with functionality, ensuring that every design not only captivates users but also effectively communicates brand identity. With 6 years of experience, I have successfully collaborated with cross-functional teams to develop intuitive interfaces and engaging user journeys. My approach is rooted in a deep understanding of user needs and market trends, allowing me to craft solutions that enhance usability while reinforcing brand values. I am dedicated to continuous learning and innovation, always striving to push the boundaries of design to create impactful experiences.…As a passionate UI/UX Designer with a strong foundation in branding and graphic design, I specialize in creating visually compelling and user-centered digital experiences. My diverse skill set allows me to blend aesthetics with functionality, ensuring that every design not only captivates users but also effectively communicates brand identity. With 6 years of experience, I have successfully collaborated with cross-functional teams to develop intuitive interfaces and engaging user journeys. My approach is rooted in a deep understanding of user needs and market trends, allowing me to craft solutions that enhance usability while reinforcing brand values. I am dedicated to continuous learning and innovation, always striving to push the boundaries of design to create impactful experiences.

Available to hire

As a passionate UI/UX Designer with a strong foundation in branding and graphic design, I specialize in creating visually compelling and user-centered digital experiences. My diverse skill set allows me to blend aesthetics with functionality, ensuring that every design not only captivates users but also effectively communicates brand identity. With 6 years of experience, I have successfully collaborated with cross-functional teams to develop intuitive interfaces and engaging user journeys. My approach is rooted in a deep understanding of user needs and market trends, allowing me to craft solutions that enhance usability while reinforcing brand values. I am dedicated to continuous learning and innovation, always striving to push the boundaries of design to create impactful experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

UI/UX Designer at Kanan Technologies Ltd.

January 1, 2025 - October 12, 2025

Developed and implemented visual, UI, and UX designs for educational client web assets and government projects; collaborated with the UX Director and project manager to assess user requirements, design effective solutions, and present concepts to clients. Applied design thinking from empathy mapping to ideation and concept development; conducted user interviews and observations to identify motivations, pain points, and behavioral patterns; produced low- and high-fidelity wireframes, interactive prototypes, and visuals; established design systems and CMS enhancements; supported cross-functional agile teams.

UI/UX Designer at Kanan Technologies Ltd.

January 1, 2025 - October 12, 2025

Developed visual, UI and UX designs for educational clients and government departments. Collaborated with the UX director and project manager to assess user requirements, design effective solutions, and present to clients. Applied design thinking to define project goals, mapped user journeys, conducted user interviews and observations to identify motivations, pain points, and behavioral patterns. Created low-fidelity wireframes and interactive prototypes in Figma; produced high-fidelity UI mockups, process flows, and site maps. Worked closely with developers during implementation, providing design specifications and assets to ensure accurate execution and WCAG compliance.

UI/UX Designer at Centralex Ltd.

January 1, 2025 - October 12, 2025

Developed and implemented visual, UI, and UX designs for educational client assets and government department projects. Collaborated with the UX Director and project manager to assess user requirements, design effective solutions, and present them to clients. Applied Design Thinking to define project goals, understand user needs, and generate innovative solutions. Conducted empathy mapping, ideation, and concept development through user interviews and observations. Created wireframes and high-fidelity UI visuals, and established design systems to ensure consistency across products. Led usability testing and iterated based on feedback, while coordinating with cross-functional teams in an Agile environment.

UI/UX Designer at Blue Insurance

April 1, 2024 - October 12, 2025

Reviewed, maintained and improved end-to-end experience of Blue's website and app; created high-fidelity UI mockups, user flows and wireframes; collaborated with product and marketing teams; conducted user research and usability testing; helped establish and maintain design systems; CMS updates and marketing graphics.

UI/UX Designer at Blue Insurance

April 1, 2024 - October 12, 2025

Reviewed, maintained and improved end-to-end experience of Blue website and App. Visual design: created high-fidelity UI mockups and user flows; translated concepts into compelling visuals in collaboration with product and marketing teams.

UI/UX Designer at Blue Insurance

April 1, 2024 - October 12, 2025

Reviewed, maintained, and improved end-to-end experiences for Blue website and mobile app. Produced high-fidelity UI mockups and user flows, translating concepts into visuals in collaboration with product and marketing teams. Planned and conducted usability tests, synthesized findings, and iterated designs to enhance product features and user experience. Established and maintained a design system, and managed CMS updates to increase marketing flexibility. Worked with cross-functional teams to deliver polished, user-centric digital solutions.

Graphic Designer at Centralex Ltd.

January 1, 2023 - October 12, 2025

Graphic design and branding for multiple brands, including logos and print/digital materials; environmental design and signage; development of brand guidelines; print production (packaging, brochures); mood boards and color palettes; wayfinding; concept development and presentation; collaboration with marketing and clients in an agile setting.

Graphic Designer at Total Solution Group

April 1, 2021 - October 12, 2025

Brand development and design across branding strategy, marketing services, and diverse design solutions; brand identity and graphic design for print and digital materials; print design and production; environmental design including signage and space design; concept development, client presentations and marketing materials; mood boards and brand guidelines.

Graphic Designer at Total Solution Group

April 1, 2021 - October 12, 2025

Brand development; graphic design and branding for a wide range of clients across sectors including retail, food & beverage, education, and organizations. Produced print and digital materials, supported environmental design and signage, developed mood boards and color palettes, and created brand guidelines to ensure cohesive visual identity across campaigns.

Graphic Designer at Total Solution Group

April 1, 2021 - October 12, 2025

Brand development: Created and revitalized client brands, integrating marketing services and design solutions across multiple sectors. Managed graphic design and branding elements, including print and digital materials, environmental and signage design, and developing cohesive brand guidelines. Led concept development from initial ideas to production, focusing on layout plans, color palettes, and typography that align with brand identity. Communicated design concepts effectively to stakeholders and contributed to marketing material development, presentations, and client deliverables.

Graphic Designer at Calioo

December 1, 2020 - October 12, 2025

Created brand assets and maintained brand consistency; daily social media graphics for Facebook and Instagram; designed layouts and graphics for campaigns; produced marketing materials including leaflets, brochures and banners.

Graphic Designer at Calioo / Freelance

December 1, 2020 - October 12, 2025

Created graphic design assets and layouts for product illustrations and social media; designed assets for campaigns; collaborated with marketing team to align visuals with brand identity.

Freelance Graphic Designer at Calioo

December 1, 2020 - October 12, 2025

Created graphic design standards for assets; provided day-to-day design support for campaigns across social media and web. Designed layouts and graphics for new campaigns and collaborated with sales teams to produce promotional materials such as leaflets, brochures, and banners. Ensured brand consistency and delivered timely designs to meet marketing goals.

Graphic Design Intern at Solar Time Ltd.

September 1, 2017 - October 12, 2025

Designed website banners and illustrations for AVI-8 products for website and social media; supported timely delivery of design work during internship.

Graphic Design Intern at Solar Time Ltd.

September 1, 2017 - October 12, 2025

Created graphic design standards for assets, supported social media visuals, and assisted in layout and graphics for campaigns and events. Contributed to print and production processes.

Graphic Design Intern at Solar Time Ltd.

September 1, 2017 - October 12, 2025

Developed brand-appropriate graphic assets and contributed to mood boards, color palettes, and signage design. Created environmental and signage graphics for commercial spaces and assisted in overall interior design elements. Supported concept visualization and information signage for public spaces, focusing on clarity and accessibility.