Hi I am Joey! With a background in creative direction shaped by both professional experience and my studies in Italy, I’m pursuing new creative opportunities while approaching every concept and design with passion, purpose, and critical thinking.…

Joey

Hi I am Joey! With a background in creative direction shaped by both professional experience and my studies in Italy, I’m pursuing new creative opportunities while approaching every concept and design with passion, purpose, and critical thinking.…

Available to hire

Hi I am Joey! With a background in creative direction shaped by both professional experience and my studies in Italy, I’m pursuing new creative opportunities while approaching every concept and design with passion, purpose, and critical thinking.

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Language

English
Fluent
Chinese
Advanced
Italian
Intermediate

Work Experience

Creative Ideation Lead at Able International PTE LTD
May 14, 2023 - August 31, 2024
Collaborated with the marketing team to provide feedback and insights on design choices. Managed the design and brand image for a brand refresh, improved and revamped the brand identity and deck. Ideated, created, and pitched designs for new products, event booths, brand merchandise, and updated packaging. Prepared packaging and booth designs for London and French market launch.
Creative Marketing Executive at Able International PTE LTD
October 28, 2025 - Present
Creative Intern at Project Acai
March 8, 2021 - August 6, 2021
Assisted both the brand and marketing manager in new product, location and promotion launches. Participated in the early stages of rebranding and independently created creative visuals and material for the brand
Freelance Designer at Freelance
January 1, 2020 - Present
Worked with brands and start ups to produce design work and also brand identity.

Education

Creative Direction Degree at Nuova Accademia di Belle Arti, NABA
October 1, 2025 - September 25, 2025
Studied art direction, advertising, strategy, UI/UX, Branding, Creative writing and majored in Creative direction.
Diploma in experience in Design and Communication at Singapore Polytechnic
April 9, 2019 - May 10, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Wholesale & Distribution, Manufacturing, Other