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I am a senior art director with experience in branding, visual identity, and motion design applied to campaigns and brand experiences. I have worked with agencies and studios in local and international contexts, defining visual direction and collaborating with multidisciplinary teams from concept to final execution.…

Jose Luis Hernández

2D Animator, Animator, Graphic Designer, +4

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I am a senior art director with experience in branding, visual identity, and motion design applied to campaigns and brand experiences. I have worked with agencies and studios in local and international contexts, defining visual direction and collaborating with multidisciplinary teams from concept to final execution.…

Available to hire

I am a senior art director with experience in branding, visual identity, and motion design applied to campaigns and brand experiences.

I have worked with agencies and studios in local and international contexts, defining visual direction and collaborating with multidisciplinary teams from concept to final execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Founder / Creative Director / Art Director at Anti.Works Studio

January 1, 2015 - January 1, 2025

Founder and art director of an independent design studio focused on branding, visual identity, typography, and motion design. Direction and development of visual systems for campaigns, cultural projects, and brand communication. Collaboration with designers, animators, and external partners across projects of different scales. Clients include Red Bull, Converse, NatGeo, Budweiser, Night Slugs Records, WOM, Santa Rita Wines, and Fox Latin America.

Art Direction / Animation (Selected Collaborations) at Remote (Selected Collaborations)

January 1, 2024 - January 1, 2025

Selected collaborations for art direction and animation: BUCK (US) — development of visual assets, still images, and style frames for promotional video content; Jones Knowles Ritchie (US) — art direction consultancy for a branding project; Studio Moross (UK) — graphic design consultancy for a motion graphics project for a global video game brand; Preply (Spain) — motion design for social media and digital platform content.

Senior Art Director at Blit.Studio

January 1, 2024 - January 1, 2025

Visual direction and concept development for immersive brand experiences. Leadership of 3D artists and animators on augmented reality (AR) and virtual reality (VR) projects. Development of key visuals, motion pieces, renders, and mockups for events, client presentations, and pitch decks. Close collaboration with technical and production teams to ensure visual coherence from concept through execution.

Senior Art Director at Opera Creative Agency

January 1, 2017 - January 1, 2019

Development of visual concepts and assets for 360° campaigns for brands such as Umbro, Fox Channel, NatGeo, Red Bull, Sony Music Chile, Birkenstock, WOM, and Santa Rita Wines. Collaboration with cross-functional teams across creative, production, and account departments to deliver cohesive campaign executions. Participation in client meetings and pitches, contributing to creative direction and campaign alignment.

Art Director at Cisne Negro

January 1, 2017 - January 1, 2019

Art direction and creative development for institutional and commercial clients, including public sector organizations and large-scale projects. Leadership and coordination of a multidisciplinary team of seven professionals across graphic design, animation, and video production. Development of branding systems and main creative concepts for large-scale projects, including the Santiago Marathon (2017–2018), audiovisual campaigns for public institutions, and the redesign of the identity of an academic institution.

Art Director at Salispiper

January 1, 2015 - January 1, 2016

Art direction for various successful campaigns, with a strong focus on wine brands such as Casillero del Diablo and Concha y Toro, as well as pharmaceutical laboratories including Abbott and Recalcine. Presentation and active participation in client meetings, engaging in discussions on strategies and deliverables, and maintaining direct contact with brand managers and marketing teams. Development of a wide range of printed materials for wine campaigns in Chile and the United Kingdom.

Art Director at McCann Erickson

January 1, 2012 - January 1, 2015

Graphic design and art direction for clients such as DirecTV, DHL, Nokia, Ama de Casa, Bimbo, among others. Development of 360-degree advertising campaigns across different media. Participation in client meetings alongside the creative director and the accounts department, contributing to strategic discussions and maintaining direct contact with brand managers to ensure alignment with client objectives.