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I’m a marketing and communications professional with over 13 years of experience building brands, shaping narratives, and designing creative strategies that truly connect with people. I have a hybrid background in digital marketing, cultural curation, and storytelling, which allows me to approach projects with both analytical thinking and a strong creative angle. I’m passionate about audience insights, social behavior, and creating meaningful experiences—whether through content, events, or strategic communication. I enjoy working in dynamic environments, collaborating with teams, and turning ideas into clear, impactful results.…I’m a marketing and communications professional with over 13 years of experience building brands, shaping narratives, and designing creative strategies that truly connect with people. I have a hybrid background in digital marketing, cultural curation, and storytelling, which allows me to approach projects with both analytical thinking and a strong creative angle. I’m passionate about audience insights, social behavior, and creating meaningful experiences—whether through content, events, or strategic communication. I enjoy working in dynamic environments, collaborating with teams, and turning ideas into clear, impactful results.

Johanna Amaya

Brand Strategist, Digital Marketer, Marketing Strategist, +2

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I’m a marketing and communications professional with over 13 years of experience building brands, shaping narratives, and designing creative strategies that truly connect with people. I have a hybrid background in digital marketing, cultural curation, and storytelling, which allows me to approach projects with both analytical thinking and a strong creative angle. I’m passionate about audience insights, social behavior, and creating meaningful experiences—whether through content, events, or strategic communication. I enjoy working in dynamic environments, collaborating with teams, and turning ideas into clear, impactful results.…I’m a marketing and communications professional with over 13 years of experience building brands, shaping narratives, and designing creative strategies that truly connect with people. I have a hybrid background in digital marketing, cultural curation, and storytelling, which allows me to approach projects with both analytical thinking and a strong creative angle. I’m passionate about audience insights, social behavior, and creating meaningful experiences—whether through content, events, or strategic communication. I enjoy working in dynamic environments, collaborating with teams, and turning ideas into clear, impactful results.

Available to hire

I’m a marketing and communications professional with over 13 years of experience building brands, shaping narratives, and designing creative strategies that truly connect with people. I have a hybrid background in digital marketing, cultural curation, and storytelling, which allows me to approach projects with both analytical thinking and a strong creative angle.

I’m passionate about audience insights, social behavior, and creating meaningful experiences—whether through content, events, or strategic communication. I enjoy working in dynamic environments, collaborating with teams, and turning ideas into clear, impactful results.

Skills

Branding

Copywriting

SEO Copywriting

Experience Level

Branding

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Digital Strategist (Temporary Assignment - Digital Conversion) at EI DIGITAL

May 1, 2025 - September 15, 2025

Contributed to the Digital Marketing team through the execution of SEO briefs and content review (using SEMrush), supporting the CRM strategy and developing mailings to optimize the Customer Journey and the Lead-to-Sale conversion.

Brand Strategy Associate Director at MONKS

August 8, 2023 - March 15, 2025

Led brand and communication strategy for the LATAM hub, merging deep market insights analysis with creative execution to generate high-impact messaging and engagement growth.

Strategic Planner and Brand Analyst at MULLENLOWE SSP3

August 8, 2018 - December 31, 2020

Served as key planner in 360 (ATL/BTL/Digital) planning and trend analysis for the customer journey, integrating market insights for highly complex campaigns.

Strategic Planner and Brand Analyst at SANCHO BBDO

June 17, 2020 - November 18, 2021

Secured brand positioning through Strategic Planning, defining coherent copywriting and campaign guidelines, based on Data Mining and social Listenings analysis.

Creative Director at VMLY&R – Young & Rubicam Brands

March 10, 2016 - May 27, 2018

Directed creative teams for Retail, BTL, and ATL, optimizing the creative workflow.