I'm a passionate multimedia and marketing professional with a proven track record of turning creative ideas into measurable results. I specialize in crafting compelling digital content and strategic campaigns that drive engagement, growth, and brand impact. With hands-on expertise in photography, filmmaking, and content design, I create high-impact visuals and messaging across platforms. Tools like Adobe Creative Suite, Canva, Klaviyo, HubSpot, and WordPress are part of my daily workflow, bringing stories to life efficiently and effectively. What sets me apart? Trilingual storytelling (English, Spanish, Portuguese) and a global lens that allows me to build inclusive, audience-first strategies that connect and convert. From social media to email, from strategy to execution, I blend creative vision with data-driven thinking, supporting teams and brands that want to make a meaningful mark.

Johan L. Hernandez Pinzon

I'm a passionate multimedia and marketing professional with a proven track record of turning creative ideas into measurable results. I specialize in crafting compelling digital content and strategic campaigns that drive engagement, growth, and brand impact. With hands-on expertise in photography, filmmaking, and content design, I create high-impact visuals and messaging across platforms. Tools like Adobe Creative Suite, Canva, Klaviyo, HubSpot, and WordPress are part of my daily workflow, bringing stories to life efficiently and effectively. What sets me apart? Trilingual storytelling (English, Spanish, Portuguese) and a global lens that allows me to build inclusive, audience-first strategies that connect and convert. From social media to email, from strategy to execution, I blend creative vision with data-driven thinking, supporting teams and brands that want to make a meaningful mark.

Available to hire

I’m a passionate multimedia and marketing professional with a proven track record of turning creative ideas into measurable results. I specialize in crafting compelling digital content and strategic campaigns that drive engagement, growth, and brand impact.

With hands-on expertise in photography, filmmaking, and content design, I create high-impact visuals and messaging across platforms. Tools like Adobe Creative Suite, Canva, Klaviyo, HubSpot, and WordPress are part of my daily workflow, bringing stories to life efficiently and effectively.

What sets me apart? Trilingual storytelling (English, Spanish, Portuguese) and a global lens that allows me to build inclusive, audience-first strategies that connect and convert.

From social media to email, from strategy to execution, I blend creative vision with data-driven thinking, supporting teams and brands that want to make a meaningful mark.

See more

Language

English
Fluent
Spanish; Castilian
Advanced
Portuguese
Advanced

Work Experience

Director of Content at MOSS STUDIO
December 31, 2015 - October 21, 2025
Plan and execute content strategies across channels; develop brand voice and thought leadership; align with audience segments; manage outsourced content and maintain brand consistency.
Volunteer DIT - Freelancer
December 1, 2019 - October 21, 2025
Delivered 50+ multimedia projects (commercials, music videos, films) with optimized workflows and brand-aligned visuals; collaborated on LUTs, camera setups.
Associate Editor - Freelancer at MOSS STUDIO
December 1, 2022 - October 21, 2025
Produced and edited branded podcasts using Adobe Audition; crafted narrative structure; created social media assets.
Communications Coordinator at Toronto Hispanic Chamber of Commerce
August 1, 2025 - October 21, 2025
Planned and executed digital campaigns and webinars to engage the LatinX community; managed event logistics, content production, partnerships; drove audience growth and brand visibility; oversaw performance tracking and freelancer coordination.
Digital Content Coordinator at Canada Pooch Ltd
January 1, 2023 - Present
Create briefs based on campaigns and customer/business needs. Develop creative assets including graphics, videos, and written content; create engaging social media posts, email campaigns, and website content; manage content calendars; coordinate influencer partnerships and user-generated content; track KPIs with Google Analytics, Meta Business Suite, and LinkedIn Insights; allocate media spend; monitor industry trends and competition activity to identify growth opportunities and shape positioning.
Video Editor & Videographer at Deciem Inc. (The Ordinary)
January 1, 2019 - Present
Develop and execute branded video content from concept to delivery; lead production planning and talent direction; content optimization; edit assets; produce branded podcasts using Adobe Audition; craft storytelling series focused on community narratives and brand impact; plan and execute digital campaigns and webinars; manage event logistics and freelancer coordination.
Associate Digital Marketer at Ambish Us (Freelance)
September 1, 2022 - August 20, 2025
Remote freelance digital marketing work for Colombia clients. Tasks include campaign planning, content creation, analytics, and cross-platform posting.
Associate Editor - Lead Podcasting at Freelance (Toronto, ON)
May 1, 2020 - July 1, 2025
Lead podcast production and editing; scripting and production coordination; collaborate with guests; distribute across platforms.
Communications Coordinator at THCC (Non-Profit)
June 1, 2020 - December 31, 2022
Communications coordination; content production; event planning; stakeholder communication; social media and campaigns.

Education

The Art of Filmmaking at School of Film Black Maria
January 1, 2008 - July 1, 2011
Diploma in Journalism at Seneca Polytechnic College
January 1, 2020 - April 1, 2021
Bachelor's degree at University of Toronto
January 1, 2008 - July 1, 2011
Digital Marketing Management at University of Toronto (Continuous Studies)
January 1, 2020 - June 1, 2021
Growth Marketing Certification at Grow Class
January 1, 2020 - January 1, 2020
Digital Marketing Certification at BrainStation
August 1, 2022 - December 20, 2022
The Strategy of Content Marketing at LinkedIn Learning
January 1, 2020 - January 1, 2021
SEO Foundations at LinkedIn Learning
August 1, 2022 - December 20, 2022

Qualifications

Digital Marketing Management
January 11, 2030 - October 21, 2025
Strategic Content Marketing
January 11, 2030 - October 21, 2025
Cinematography and Photography
January 11, 2030 - October 21, 2025
Growth Marketing Certification
January 1, 2020 - January 1, 2020
Digital Marketing Certification
August 1, 2022 - December 20, 2022
SEO Foundations
August 1, 2022 - December 20, 2022

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization