Multimedia and content marketing professional with expertise in digital content creation, campaign strategy, and bilingual storytelling that drives engagement and supports business goals. I create high-impact visual and written content across social media, email, and video, aligning creative with data-driven marketing objectives.

Johanna L Hernandez Pinzon

Multimedia and content marketing professional with expertise in digital content creation, campaign strategy, and bilingual storytelling that drives engagement and supports business goals. I create high-impact visual and written content across social media, email, and video, aligning creative with data-driven marketing objectives.

Available to hire

Multimedia and content marketing professional with expertise in digital content creation, campaign strategy, and bilingual storytelling that drives engagement and supports business goals. I create high-impact visual and written content across social media, email, and video, aligning creative with data-driven marketing objectives.

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Language

English
Fluent
Spanish; Castilian
Advanced
Portuguese
Advanced

Work Experience

Director of Content at MOSS STUDIO
December 31, 2015 - October 21, 2025
Plan and execute content strategies across channels; develop brand voice and thought leadership; align with audience segments; manage outsourced content and maintain brand consistency.
Volunteer DIT - Freelancer
December 1, 2019 - October 21, 2025
Delivered 50+ multimedia projects (commercials, music videos, films) with optimized workflows and brand-aligned visuals; collaborated on LUTs, camera setups.
Associate Editor - Freelancer at MOSS STUDIO
December 1, 2022 - October 21, 2025
Produced and edited branded podcasts using Adobe Audition; crafted narrative structure; created social media assets.
Communications Coordinator at Toronto Hispanic Chamber of Commerce
August 1, 2025 - October 21, 2025
Planned and executed digital campaigns and webinars to engage the LatinX community; managed event logistics, content production, partnerships; drove audience growth and brand visibility; oversaw performance tracking and freelancer coordination.
Digital Content Coordinator at Canada Pooch Ltd
January 1, 2023 - Present
Create briefs based on campaigns and customer/business needs. Develop creative assets including graphics, videos, and written content; create engaging social media posts, email campaigns, and website content; manage content calendars; coordinate influencer partnerships and user-generated content; track KPIs with Google Analytics, Meta Business Suite, and LinkedIn Insights; allocate media spend; monitor industry trends and competition activity to identify growth opportunities and shape positioning.
Video Editor & Videographer at Deciem Inc. (The Ordinary)
January 1, 2019 - Present
Develop and execute branded video content from concept to delivery; lead production planning and talent direction; content optimization; edit assets; produce branded podcasts using Adobe Audition; craft storytelling series focused on community narratives and brand impact; plan and execute digital campaigns and webinars; manage event logistics and freelancer coordination.
Associate Digital Marketer at Ambish Us (Freelance)
September 1, 2022 - August 20, 2025
Remote freelance digital marketing work for Colombia clients. Tasks include campaign planning, content creation, analytics, and cross-platform posting.
Associate Editor - Lead Podcasting at Freelance (Toronto, ON)
May 1, 2020 - July 1, 2025
Lead podcast production and editing; scripting and production coordination; collaborate with guests; distribute across platforms.
Communications Coordinator at THCC (Non-Profit)
June 1, 2020 - December 31, 2022
Communications coordination; content production; event planning; stakeholder communication; social media and campaigns.
Associate Editor - Lead Podcasting at Freelancer (Remote) / Deciem Inc - The Ordinary
May 20, 2022 - July 20, 2025
Produced and edited branded podcasts using Adobe Audition; aligned content with brand voice and audience engagement goals; crafted narratives and ensured timely delivery of episodes.
Videographer & Editor at Deciem Inc - The Ordinary
January 20, 2020 - June 20, 2021
Produced and edited video content for brand campaigns; managed end-to-end production from concept to delivery; collaborated with marketing to ensure brand voice.
Digital Campaign Coordinator at Canada Pooch Ltd.
August 20, 2022 - December 20, 2022
Coordinated integrated digital campaigns across social, email, and web; KPI reporting; cross-functional collaboration to drive growth.

Education

The Art of Filmmaking at School of Film Black Maria
January 1, 2008 - July 1, 2011
Diploma in Journalism at Seneca Polytechnic College
January 1, 2020 - April 1, 2021
Bachelor's degree at University of Toronto
January 1, 2008 - July 1, 2011
Digital Marketing Management at University of Toronto (Continuous Studies)
January 1, 2020 - June 1, 2021
Growth Marketing Certification at Grow Class
January 1, 2020 - January 1, 2020
Digital Marketing Certification at BrainStation
August 1, 2022 - December 20, 2022
The Strategy of Content Marketing at LinkedIn Learning
January 1, 2020 - January 1, 2021
SEO Foundations at LinkedIn Learning
August 1, 2022 - December 20, 2022
Certificate, Digital Marketing Management at University of Toronto, Continuous Studies
January 11, 2030 - June 26, 2026
Growth Marketing Certification at Grow Class
January 11, 2030 - June 26, 2026
Digital Marketing Certification at BrainStation
January 11, 2030 - June 26, 2026
LinkedIn Learning Certificate: The Strategy of Content Marketing at LinkedIn Learning
August 20, 2022 - December 20, 2022

Qualifications

Digital Marketing Management
January 11, 2030 - October 21, 2025
Strategic Content Marketing
January 11, 2030 - October 21, 2025
Cinematography and Photography
January 11, 2030 - October 21, 2025
Growth Marketing Certification
January 1, 2020 - January 1, 2020
Digital Marketing Certification
August 1, 2022 - December 20, 2022
SEO Foundations
August 1, 2022 - December 20, 2022
LinkedIn Certification: The Strategy of Content Marketing
August 20, 2022 - December 20, 2022
SEO Foundations
January 11, 2030 - June 26, 2026
Technical Certifications - Core Competencies
January 11, 2030 - June 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Non-Profit Organization