Iโ€™m a Producer/Director and AI-Generated Video Ad Specialist creating short-form video ads designed to perform on Meta, TikTok, Reels, and YouTube Shorts. My clients are typically coaches, course creators, service providers, and small brands with a proven offer who want a reliable creative partner to help them scale. I combine real production discipline (AD/Production Manager background) with AI-assisted workflows to deliver consistent, scroll-stopping creative, without messy back-and-forth. What Sets Me Apart: ๐Ÿ‘‰๐Ÿพ Flat packages/retainers: Many clients prefer a flat monthly package for ongoing ad creative so production stays simple, predictable, and focused. Scope is based on deliverables, turnaround, and how much creative output you need. ๐Ÿ‘‰๐Ÿพ Producer mindset: I donโ€™t just โ€œmake a video.โ€ I build a clear creative direction, strong hooks, and clean messaging so your ads are scaling-ready. ๐Ÿ‘‰๐Ÿพ Optimization-friendly: As we learn what performs best, I can keep improving hooks, structure, and variations to help you scale with confidence. What I help you with: โ€ข AI video ads (UGC-style, spokesperson, product/demo, brand story) โ€ข Hooks + ad scripts (clear CTA, punchy messaging, multiple approaches) โ€ข Creative variations to scale (cutdowns, alternates, new openings) โ€ข Exporting/formatting for each platform How I work: 1. Quick alignment on your offer, audience, goal, and platform 2. I develop concepts + hooks + scripts built to convert and scale 3. Production + revisions within scope 4. Final delivery organized, polished, and ready to run Bonus: I also offer English โ†” French translation for scripts, captions, and subtitles when you need bilingual creative that still sounds natural. Send me your offer + target customer + goal + platform, and Iโ€™ll recommend the strongest creative direction to help you scale.โ€ฆ

Johanne Michel

๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚๎˜‚
๎˜‚

Iโ€™m a Producer/Director and AI-Generated Video Ad Specialist creating short-form video ads designed to perform on Meta, TikTok, Reels, and YouTube Shorts. My clients are typically coaches, course creators, service providers, and small brands with a proven offer who want a reliable creative partner to help them scale. I combine real production discipline (AD/Production Manager background) with AI-assisted workflows to deliver consistent, scroll-stopping creative, without messy back-and-forth. What Sets Me Apart: ๐Ÿ‘‰๐Ÿพ Flat packages/retainers: Many clients prefer a flat monthly package for ongoing ad creative so production stays simple, predictable, and focused. Scope is based on deliverables, turnaround, and how much creative output you need. ๐Ÿ‘‰๐Ÿพ Producer mindset: I donโ€™t just โ€œmake a video.โ€ I build a clear creative direction, strong hooks, and clean messaging so your ads are scaling-ready. ๐Ÿ‘‰๐Ÿพ Optimization-friendly: As we learn what performs best, I can keep improving hooks, structure, and variations to help you scale with confidence. What I help you with: โ€ข AI video ads (UGC-style, spokesperson, product/demo, brand story) โ€ข Hooks + ad scripts (clear CTA, punchy messaging, multiple approaches) โ€ข Creative variations to scale (cutdowns, alternates, new openings) โ€ข Exporting/formatting for each platform How I work: 1. Quick alignment on your offer, audience, goal, and platform 2. I develop concepts + hooks + scripts built to convert and scale 3. Production + revisions within scope 4. Final delivery organized, polished, and ready to run Bonus: I also offer English โ†” French translation for scripts, captions, and subtitles when you need bilingual creative that still sounds natural. Send me your offer + target customer + goal + platform, and Iโ€™ll recommend the strongest creative direction to help you scale.โ€ฆ

Available to hire

Iโ€™m a Producer/Director and AI-Generated Video Ad Specialist creating short-form video ads designed to perform on Meta, TikTok, Reels, and YouTube Shorts. My clients are typically coaches, course creators, service providers, and small brands with a proven offer who want a reliable creative partner to help them scale.

I combine real production discipline (AD/Production Manager background) with AI-assisted workflows to deliver consistent, scroll-stopping creative, without messy back-and-forth.

What Sets Me Apart:
๐Ÿ‘‰๐Ÿพ Flat packages/retainers: Many clients prefer a flat monthly package for ongoing ad creative so production stays simple, predictable, and focused. Scope is based on deliverables, turnaround, and how much creative output you need.

๐Ÿ‘‰๐Ÿพ Producer mindset: I donโ€™t just โ€œmake a video.โ€ I build a clear creative direction, strong hooks, and clean messaging so your ads are scaling-ready.

๐Ÿ‘‰๐Ÿพ Optimization-friendly: As we learn what performs best, I can keep improving hooks, structure, and variations to help you scale with confidence.

What I help you with:
โ€ข AI video ads (UGC-style, spokesperson, product/demo, brand story)
โ€ข Hooks + ad scripts (clear CTA, punchy messaging, multiple approaches)
โ€ข Creative variations to scale (cutdowns, alternates, new openings)
โ€ข Exporting/formatting for each platform

How I work:
1. Quick alignment on your offer, audience, goal, and platform
2. I develop concepts + hooks + scripts built to convert and scale
3. Production + revisions within scope
4. Final delivery organized, polished, and ready to run

Bonus: I also offer English โ†” French translation for scripts, captions, and subtitles when you need bilingual creative that still sounds natural.

Send me your offer + target customer + goal + platform, and Iโ€™ll recommend the strongest creative direction to help you scale.

See more

Language

English
Fluent
French
Fluent

Work Experience

Producer / Director / Writer at The Light In You (Short Film)
January 1, 2024 - January 1, 2025
Oversaw full creative and production pipeline from script to delivery; managed cast, crew, logistics, and post-production; built financing strategy and festival submission plan.
Producer / Director at Children of Christ in the Light (Documentary)
January 1, 2020 - January 1, 2020
Led research, story development, cinematography, and editorial direction; coordinated multi-location production and community partnerships.
Director, Second Unit at Gabby Duran & The Unsittables โ€“ Season 2
January 1, 2021 - January 1, 2021
Directed second-unit scenes supporting the main episodic storyline; collaborated with showrunners, producers, and department heads; ensured continuity and pace consistent with series tone.
Producer / Director / Production Manager at Spirit & Truth Live Concert
January 1, 2017 - January 1, 2017
Directed a six-camera live broadcast for an audience of 1,200+; oversaw technical teams, scheduling, and stage operations; produced multi-platform content for community engagement.
Director / Producer at Children of Christ Documentary
January 1, 2020 - January 1, 2020
Directed and produced a documentary project focusing on faith and community resilience; oversaw research, filming logistics, and post-production coordination.
Team Lead at Independent Projects
January 1, 2010 - Present
Bilingual customer service and team leadership for inbound/outbound calls, emails, and chat; resolved basic device issues, maintained records, escalated complex issues, and recommended products to enhance satisfaction. Consistently adhered to workflows and scripts to deliver professional experiences.
Freelance Digital Content Creator & Producer at Independent Projects
January 1, 2007 - Present
Produced, edited, and posted digital content (videos/articles) for diverse platforms; coordinated cross-functional teams to amplify reach; oversaw visual design using Canva and other editing software.
Freelance Translator, Editor, and Content Specialist at Kidney Foundation Website
January 1, 2023 - Present
Translated articles and videos for English/French audiences; proofread and edited multimedia materials; maintained organized workflows to meet deadlines; collaborated to improve readability and accessibility.
Assistant Director Roles at Independent Films, Commercials, and Productions
January 1, 2007 - Present
Facilitated effective communication between production teams, directors, and cast; maintained production schedules and assisted in troubleshooting on-set challenges; developed organizational and multitasking skills transferable to customer service.

Education

Certificate in Film Production at Vancouver Film School
January 1, 2006 - January 1, 2007
Creative Arts Diploma / DEC at Dawson College
January 1, 2000 - January 1, 2004
Studies at Concordia University at Concordia University
January 11, 2030 - January 16, 2026
Certificate - Film Production at Vancouver Film School
January 1, 2006 - December 31, 2007
Bachelor's Degree - Creative Arts at Dawson College
January 1, 2000 - December 31, 2004
The Emerging TV Producers Program at GEMS
January 1, 2024 - December 31, 2024
Big Up Producers Residency at Black Women in Film Canada
January 1, 2024 - August 31, 2024

Qualifications

The Emerging TV Producers Program โ€“ GEM S
January 1, 2024 - January 1, 2025
Black Women in Film Canada Residency
January 1, 2024 - January 1, 2024
Directorโ€™s Guild of Canada BC Membership
January 1, 2007 - January 16, 2026
The Creative Pathways and Elevate Inclusion Strategies Inclusive Leadership for Film and TV program
January 11, 2030 - January 16, 2026
BC Film Industry Orientation/WHMIS Certification
January 11, 2030 - January 16, 2026
DGC Movie Magic Budgeting & Scheduling 7 Course
January 11, 2030 - January 16, 2026
SHAPE Safety Passport
January 11, 2030 - January 16, 2026
Traffic Control Certification
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Other