Iโ€™m a Producer/Director and AI-Generated Video Ad Specialist creating short-form video ads designed to perform on Meta, TikTok, Reels, and YouTube Shorts. My clients are typically coaches, course creators, service providers, and small brands with a proven offer who want a reliable creative partner to help them scale. I combine real production discipline (AD/Production Manager background) with AI-assisted workflows to deliver consistent, scroll-stopping creative, without messy back-and-forth. What Sets Me Apart: ๐Ÿ‘‰๐Ÿพ Flat packages/retainers: Many clients prefer a flat monthly package for ongoing ad creative so production stays simple, predictable, and focused. Scope is based on deliverables, turnaround, and how much creative output you need. ๐Ÿ‘‰๐Ÿพ Producer mindset: I donโ€™t just โ€œmake a video.โ€ I build a clear creative direction, strong hooks, and clean messaging so your ads are scaling-ready. ๐Ÿ‘‰๐Ÿพ Optimization-friendly: As we learn what performs best, I can keep improving hooks, structure, and variations to help you scale with confidence. What I help you with: โ€ข AI video ads (UGC-style, spokesperson, product/demo, brand story) โ€ข Hooks + ad scripts (clear CTA, punchy messaging, multiple approaches) โ€ข Creative variations to scale (cutdowns, alternates, new openings) โ€ข Exporting/formatting for each platform How I work: 1. Quick alignment on your offer, audience, goal, and platform 2. I develop concepts + hooks + scripts built to convert and scale 3. Production + revisions within scope 4. Final delivery organized, polished, and ready to run Bonus: I also offer English โ†” French translation for scripts, captions, and subtitles when you need bilingual creative that still sounds natural. Send me your offer + target customer + goal + platform, and Iโ€™ll recommend the strongest creative direction to help you scale.โ€ฆ

Johanne Michel

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Iโ€™m a Producer/Director and AI-Generated Video Ad Specialist creating short-form video ads designed to perform on Meta, TikTok, Reels, and YouTube Shorts. My clients are typically coaches, course creators, service providers, and small brands with a proven offer who want a reliable creative partner to help them scale. I combine real production discipline (AD/Production Manager background) with AI-assisted workflows to deliver consistent, scroll-stopping creative, without messy back-and-forth. What Sets Me Apart: ๐Ÿ‘‰๐Ÿพ Flat packages/retainers: Many clients prefer a flat monthly package for ongoing ad creative so production stays simple, predictable, and focused. Scope is based on deliverables, turnaround, and how much creative output you need. ๐Ÿ‘‰๐Ÿพ Producer mindset: I donโ€™t just โ€œmake a video.โ€ I build a clear creative direction, strong hooks, and clean messaging so your ads are scaling-ready. ๐Ÿ‘‰๐Ÿพ Optimization-friendly: As we learn what performs best, I can keep improving hooks, structure, and variations to help you scale with confidence. What I help you with: โ€ข AI video ads (UGC-style, spokesperson, product/demo, brand story) โ€ข Hooks + ad scripts (clear CTA, punchy messaging, multiple approaches) โ€ข Creative variations to scale (cutdowns, alternates, new openings) โ€ข Exporting/formatting for each platform How I work: 1. Quick alignment on your offer, audience, goal, and platform 2. I develop concepts + hooks + scripts built to convert and scale 3. Production + revisions within scope 4. Final delivery organized, polished, and ready to run Bonus: I also offer English โ†” French translation for scripts, captions, and subtitles when you need bilingual creative that still sounds natural. Send me your offer + target customer + goal + platform, and Iโ€™ll recommend the strongest creative direction to help you scale.โ€ฆ

Available to hire

Iโ€™m a Producer/Director and AI-Generated Video Ad Specialist creating short-form video ads designed to perform on Meta, TikTok, Reels, and YouTube Shorts. My clients are typically coaches, course creators, service providers, and small brands with a proven offer who want a reliable creative partner to help them scale.

I combine real production discipline (AD/Production Manager background) with AI-assisted workflows to deliver consistent, scroll-stopping creative, without messy back-and-forth.

What Sets Me Apart:
๐Ÿ‘‰๐Ÿพ Flat packages/retainers: Many clients prefer a flat monthly package for ongoing ad creative so production stays simple, predictable, and focused. Scope is based on deliverables, turnaround, and how much creative output you need.

๐Ÿ‘‰๐Ÿพ Producer mindset: I donโ€™t just โ€œmake a video.โ€ I build a clear creative direction, strong hooks, and clean messaging so your ads are scaling-ready.

๐Ÿ‘‰๐Ÿพ Optimization-friendly: As we learn what performs best, I can keep improving hooks, structure, and variations to help you scale with confidence.

What I help you with:
โ€ข AI video ads (UGC-style, spokesperson, product/demo, brand story)
โ€ข Hooks + ad scripts (clear CTA, punchy messaging, multiple approaches)
โ€ข Creative variations to scale (cutdowns, alternates, new openings)
โ€ข Exporting/formatting for each platform

How I work:
1. Quick alignment on your offer, audience, goal, and platform
2. I develop concepts + hooks + scripts built to convert and scale
3. Production + revisions within scope
4. Final delivery organized, polished, and ready to run

Bonus: I also offer English โ†” French translation for scripts, captions, and subtitles when you need bilingual creative that still sounds natural.

Send me your offer + target customer + goal + platform, and Iโ€™ll recommend the strongest creative direction to help you scale.

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Language

English
Fluent
French
Fluent

Work Experience

Producer / Director / Writer at The Light In You (Short Film)
January 1, 2024 - January 1, 2025
Oversaw full creative and production pipeline from script to delivery; managed cast, crew, logistics, and post-production; built financing strategy and festival submission plan.
Freelance Translator, Editor, and Content Specialist at Kidney Foundation Website
January 1, 2023 - Present
Translated articles and videos for English/French audiences; proofread and edited multimedia materials; maintained organized workflows to meet deadlines; collaborated to improve readability and accessibility.
Director, Second Unit at Gabby Duran & The Unsittables โ€“ Season 2
January 1, 2021 - January 1, 2021
Directed second-unit scenes supporting the main episodic storyline; collaborated with showrunners, producers, and department heads; ensured continuity and pace consistent with series tone.
Director / Producer at Children of Christ Documentary
January 1, 2020 - January 1, 2020
Directed and produced a documentary project focusing on faith and community resilience; oversaw research, filming logistics, and post-production coordination.
Producer / Director at Children of Christ in the Light (Documentary)
January 1, 2020 - January 1, 2020
Led research, story development, cinematography, and editorial direction; coordinated multi-location production and community partnerships.
Producer / Director / Production Manager at Spirit & Truth Live Concert
January 1, 2017 - January 1, 2017
Directed a six-camera live broadcast for an audience of 1,200+; oversaw technical teams, scheduling, and stage operations; produced multi-platform content for community engagement.
Team Lead at Independent Projects
January 1, 2010 - Present
Bilingual customer service and team leadership for inbound/outbound calls, emails, and chat; resolved basic device issues, maintained records, escalated complex issues, and recommended products to enhance satisfaction. Consistently adhered to workflows and scripts to deliver professional experiences.
Assistant Director Roles at Independent Films, Commercials, and Productions
January 1, 2007 - Present
Facilitated effective communication between production teams, directors, and cast; maintained production schedules and assisted in troubleshooting on-set challenges; developed organizational and multitasking skills transferable to customer service.
Freelance Digital Content Creator & Producer at Independent Projects
January 1, 2007 - Present
Produced, edited, and posted digital content (videos/articles) for diverse platforms; coordinated cross-functional teams to amplify reach; oversaw visual design using Canva and other editing software.

Education

Certificate in Film Production at Vancouver Film School
January 1, 2006 - January 1, 2007
Creative Arts Diploma / DEC at Dawson College
January 1, 2000 - January 1, 2004
Studies at Concordia University at Concordia University
January 11, 2030 - January 16, 2026
Certificate - Film Production at Vancouver Film School
January 1, 2006 - December 31, 2007
Bachelor's Degree - Creative Arts at Dawson College
January 1, 2000 - December 31, 2004
The Emerging TV Producers Program at GEMS
January 1, 2024 - December 31, 2024
Big Up Producers Residency at Black Women in Film Canada
January 1, 2024 - August 31, 2024

Qualifications

The Emerging TV Producers Program โ€“ GEM S
January 1, 2024 - January 1, 2025
Black Women in Film Canada Residency
January 1, 2024 - January 1, 2024
Directorโ€™s Guild of Canada BC Membership
January 1, 2007 - January 16, 2026
The Creative Pathways and Elevate Inclusion Strategies Inclusive Leadership for Film and TV program
January 11, 2030 - January 16, 2026
BC Film Industry Orientation/WHMIS Certification
January 11, 2030 - January 16, 2026
DGC Movie Magic Budgeting & Scheduling 7 Course
January 11, 2030 - January 16, 2026
SHAPE Safety Passport
January 11, 2030 - January 16, 2026
Traffic Control Certification
January 11, 2030 - January 16, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Other