John Bird
I’m John Bird, a copywriter and UX writer with over ten years’ experience turning complex information into clear, accessible content across print and digital.
About
I’m John Bird, a copywriter and UX writer with over ten years’ experience turning complex information into clear, accessible content across print and digital. I’ve worked on regulatory and helpdesk content, writing newsletters, campaigns and web experiences for large organisations—always with a focus on plain English, accuracy and consistency.
Most of my recent work has been at the General Medical Council, where I write and get content signed off through policy, legal and brand teams, while keeping it usable for real people and meeting accessibility standards (including support for Welsh-language translation). I also bring hands-on leadership experience, having run a team of 15 writers—briefing, editing, hiring and tracking SLAs and KPIs to deliver work on time and to standard.
- 14 years' experience
- Joined September 2026
Skills· 3
Industry experience
- Government
- Healthcare
- Media & Entertainment
- Financial Services
- Education
- Transportation & Logistics
- Professional Services
Work experience· 6 roles
Write newsletters, campaign copy and web content reaching over 500,000 UK medical professionals. Turn dense policy and research into plain English that holds up under legal scrutiny, while navigating sign-off through policy, legal and brand teams without letting copy revert to jargon. Write to accessibility standards and support Welsh-language translation of published content. Handled communications related to the move to multi-professional regulation.
Wrote articles, emails and UX copy for the Alexa Experience team, working to Amazon’s voice and content standards. Edited and fact-checked other writers’ work before publishing, ensuring accuracy and consistency.
Wrote web and intranet content behind corporate communications and internal engagement. Applied SEO to published content and improved engagement by using clearer and more inclusive writing.
Education
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