Available to hire
Hi, I’m John Campion, a marketing leader with a track record of building and optimizing multi-channel campaigns that drive MQLs and opportunities. I excel at turning data into actionable insights, leading cross-functional teams, and delivering scalable programs across inbound, outbound, digital, events, and field marketing.
I’m passionate about translating business goals into compelling marketing executions, managing marketing automation platforms like HubSpot, and continuously testing and refining strategies to maximize ROI. I thrive in collaborative environments and enjoy mentoring teams to achieve measurable growth.
Experience Level
Language
English
Fluent
French
Advanced
Work Experience
Marketing Manager, Demand Generation at Amilia
September 1, 2024 - February 1, 2026Developed and executed inbound marketing campaigns, led multichannel initiatives, nurtured mid-funnel programs, managed HubSpot automation, and tracked ROI to optimize resource allocation.
Associate Marketing Manager at Manulife/ John Hancock US retirement (Presale Marketing)
July 1, 2023 - November 1, 2023Led development of presale marketing collateral (email, decks, brochures, digital ads, landing pages, social assets) and coordinated presale meetings/events across industries; translated leadership needs into creative work and provided project management guidance.
Marketing Specialist at Manulife /John Hancock – US Retirement (Advisor Marketing)
March 1, 2021 - June 1, 2023Coordinated multimedia campaigns (email, print, digital, social) to support lead generation and retention; developed collateral per brand standards; managed agency relationships and marked events; tracked campaign metrics.
Marketing Specialist at Manulife/John Hancock – US Retirement (Advisor Marketing) // Manulife Investment Management
October 1, 2017 - March 1, 2021Provided web/content strategy, managed cross‑functional campaigns, supported sales enablement, and oversaw agency partners; monitored key metrics to inform future decisions.
Marketing Specialist at Tangerine Bank
March 1, 2015 - November 1, 2017Led multichannel campaigns, contributed to upsell/cross-sell efforts, and helped develop creative marketing assets including landing pages and brand guidelines.
Marketing and Communications Coordinator at Royal Bank, Wealth Management, International Private Banking
July 1, 2014 - March 1, 2015Created/modified collateral, managed email communications for international audiences, liaised with creative teams, updated intranet, and supported strategy execution.
Marketing and Communications Coordinator at Tridel - Del Condominium Rentals
July 1, 2011 - July 1, 2014Managed website updates via CMS, created email and sales copy, produced print/digital materials, and oversaw social media to grow brand following.
Personal Banker at Scotiabank
July 1, 2008 - September 1, 2010Met sales goals through relationship-based banking approaches; applied marketing and negotiation skills to drive objectives.
Marketing Coordinator at Campion Marketing
January 1, 2005 - January 1, 2008Created marketing materials and copy; assisted in website development using Dreamweaver.
Education
Bachelor of Business Administration at University of Windsor
September 1, 2003 - May 1, 2007Completed courses in Digital Design, Database Management, Web Application & Development at Humber College
September 1, 2010 - February 24, 2026Qualifications
Email Marketing Certified
April 1, 2024 - February 24, 2026Inbound Marketing Certified
April 1, 2024 - February 24, 2026Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Education
Experience Level
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