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I am a creative leader with 10+ years’ experience uniting design, marketing, and technology to deliver business-driving brand and product experiences. I have led rebrands and produced high-impact campaigns for global brands including Guinness, Heineken, Coca-Cola, Paddy Power, and Kerry Group. I excel at guiding cross-functional teams through ideation to execution, ensuring creative excellence, brand consistency, and measurable results across digital, print, experiential, and AI-powered product contexts.…I am a creative leader with 10+ years’ experience uniting design, marketing, and technology to deliver business-driving brand and product experiences. I have led rebrands and produced high-impact campaigns for global brands including Guinness, Heineken, Coca-Cola, Paddy Power, and Kerry Group. I excel at guiding cross-functional teams through ideation to execution, ensuring creative excellence, brand consistency, and measurable results across digital, print, experiential, and AI-powered product contexts.

John Darcy

Creative Director, Designer, Art Director, +2

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I am a creative leader with 10+ years’ experience uniting design, marketing, and technology to deliver business-driving brand and product experiences. I have led rebrands and produced high-impact campaigns for global brands including Guinness, Heineken, Coca-Cola, Paddy Power, and Kerry Group. I excel at guiding cross-functional teams through ideation to execution, ensuring creative excellence, brand consistency, and measurable results across digital, print, experiential, and AI-powered product contexts.…I am a creative leader with 10+ years’ experience uniting design, marketing, and technology to deliver business-driving brand and product experiences. I have led rebrands and produced high-impact campaigns for global brands including Guinness, Heineken, Coca-Cola, Paddy Power, and Kerry Group. I excel at guiding cross-functional teams through ideation to execution, ensuring creative excellence, brand consistency, and measurable results across digital, print, experiential, and AI-powered product contexts.

Available to hire

I am a creative leader with 10+ years’ experience uniting design, marketing, and technology to deliver business-driving brand and product experiences. I have led rebrands and produced high-impact campaigns for global brands including Guinness, Heineken, Coca-Cola, Paddy Power, and Kerry Group.

I excel at guiding cross-functional teams through ideation to execution, ensuring creative excellence, brand consistency, and measurable results across digital, print, experiential, and AI-powered product contexts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Creative Manager at Kerry Group

June 1, 2024 - Present

Translated business strategies into design concepts aligned with global Kerry brand guidelines; led the implementation of the refreshed brand design system across regional touchpoints; bridged regional teams in Asia and South America, distilling complex ideas into actionable briefs; delivered creative solutions across photography, video, tradeshows, events, and digital campaigns; managed shifting priorities and multiple project scopes, pivoting between leadership and design production to ensure timely, high-quality outcomes.

Senior Digital Designer at The Irish Store

August 1, 2022 - February 1, 2024

Led digital design across all e-commerce platforms, producing website graphics, promotional landing pages, email campaigns, and social visuals aligned with seasonal calendars and brand strategy; partnered with marketing, product, and tech teams to ensure outputs supported business goals, enhanced user experience, and drove conversions; introduced structured user research, A/B testing, and iterative design processes; managed multiple concurrent design projects from concept through production in a fast-paced online retail environment.

Creative Director at Everseen

November 1, 2018 - August 1, 2022

Designed and executed marketing strategies across digital, print, video, and events, positioning Everseen as a global leader in AI solutions; directed a full-scale company rebrand, defining brand identity, tone of voice, and visual system for AI-powered retail technology; partnered with product and sales to translate AI use cases into clear stories for clients, investors, and industry partners; supported business growth by developing high-quality sales collateral, pitch decks, and product demos for enterprise engagements.

Communication Designer at Paddy Power

February 1, 2015 - November 1, 2018

Contributed to a fast-paced in-house team known for rapid turnarounds and high-volume output; designed end-to-end campaigns across digital, print, retail, and internal communications; worked with stakeholders to translate briefs into bold concepts aligned with the brand’s irreverent “mischief maker” ethos; produced high-impact press and web advertising campaigns that captured national attention and reinforced brand visibility; developed creative concepts for retail environments and customer touchpoints, ensuring brand consistency across in-store activations and digital channels.

Digital Designer at In the Company of Huskies

May 1, 2013 - September 1, 2013

Supported senior creatives in campaign development; gained experience across digital advertising, animation, and integrated brand storytelling; designed and produced digital assets, storyboards, and animations for high-profile clients including Guinness, AIB, Open University, and Liberty Insurance; managed large-format Guinness print campaigns from concept to pre-press to ensure flawless execution.

Art Direction / Lead Design at Modern Green

September 1, 2012 - May 1, 2013

Led the creative design of experiential and live event campaigns for Heineken, O2, and the IRFU; developed custom artwork for venue specifications, ensuring creative ideas translated across diverse physical environments; oversaw the production of event collateral and promotional materials, ensuring seamless integration across physical and digital touchpoints.