Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.…

John L’Etoile

Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.…

Available to hire

Hi there! I’m John, a video production and marketing specialist with 6+ years of experience creating television, streaming, and social media commercials. I’m passionate about crafting engaging stories through a full production lifecycle, from concept and scripting to directing, shooting, editing, and motion graphics. I also have 5+ years of photography work across fashion, documentary, editorial, portraiture, and e-commerce, and I love identifying cross-channel marketing opportunities that resonate across digital, print, and broadcast.

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Language

English
Fluent

Work Experience

Commercial Director/Producer at KTVN 2 News
April 1, 2022 - August 1, 2025
Led the full video advertising lifecycle for 40+ businesses, including concept development, script writing, filming, directing, and editing, resulting in average client revenue growth of 35%. Implemented high production standards increasing ad engagement and station sales revenue. Fostered strong relationships with clients through consistent, high-quality creation of advertising materials.
Video Marketing Director at Sierra Classics and Imports
October 1, 2019 - April 1, 2022
Directed the production of videos for marketing classic vehicles via Google Ads and other car listing sites. Implemented a standardized video production system that streamlined the delivery of 5+ videos per week, resulting in a 30% increase in website traffic sourced from video content. Analyzed national sales data to determine untapped markets, targeted advertising to those markets increasing out-of-state revenue by 40%.
Dark Room Technician and Instructor at The Holland Project
January 1, 2021 - December 31, 2025
Co-founded and built a community darkroom; Led workshops teaching C-41, E-6 and Black & White development, and darkroom printing. Operated darkroom and kept chemicals fresh, performed maintenance on enlargers.
Commercial Director/Producer at KTVN 2 News Nevada
April 1, 2022 - August 1, 2025
Led the full video advertising lifecycle for 40+ businesses, including concept development, scripting, filming, directing, and editing, resulting in average client revenue growth of 35%. Implemented high production standards increasing ad engagement and station sales revenue. Fostered strong relationships with clients through consistent, high-quality advertising materials. Designed workflow and style guidelines for the production team to support a daily one-hour talk segment. Photographed products on set for online store fronts and commercials. Edited using Premiere Pro, After Effects, Cinema 4D, and DaVinci Resolve. Created motion graphics for each spot, including animated logos, text, and fully animated spots.

Education

Bachelor of Art's in Journalism at University of Nevada, Reno
August 29, 2016 - December 10, 2021
During my time at the University of Nevada, Reno I was a Photo lab technician from 2018-2020 and was featured in the Spring edition of the student magazine Insight as well as an art show in the University in 2021

Qualifications

Part 107 Drone License
April 24, 2024 - April 24, 2027

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Non-Profit Organization, Education
    uniE608 Bill Pearce Motors - Broadcast Advertisement
    This broadcast advertisement was created in collaboration with stakeholders at the Bill Pearce Motors dealership to increase sales and visibility. Created for Channel 2 in Reno, Nevada. I scripted, filmed and edited this using a Sony FX3, DJI Mavic Pro 2 and Adobe Premiere Pro. videoeditor videographer copywriter advertisement broadcast…