Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m John Lambie, a Creative Director grounded in both art and copy with 30+ years’ experience across advertising, branding, strategy, digital communications, and product development. I’ve led creative teams across Australia, Asia, and the Americas—pitching ideas, presenting strategies, building campaigns, launching products, selling solutions, and strengthening brands for global icons like Nike, Coca-Cola, Singapore Airlines, Dell, Visa, and Chanel. I’m hands-on: I write, design, draw, shoot, edit, animate, and code—then turn complex information into simple, persuasive, visual stories. What I love most is the craft of making ideas connect. I’ve conceived and launched Dell’s first-ever global B2B brand campaign, designed and delivered digital marketing training for 600+ agency staff across Asia, founded and scaled the Dextr mobile keyboard (from patents and multi-language localization to 1M+ downloads), and helped teams build confidence through pitch-winning decks and clear storytelling. Today I’m applying that same mix of creative curiosity and critical thinking to AI-generated content—using human judgment, intuition, insight, and imagination to create work that cuts through and earns trust.…I’m John Lambie, a Creative Director grounded in both art and copy with 30+ years’ experience across advertising, branding, strategy, digital communications, and product development. I’ve led creative teams across Australia, Asia, and the Americas—pitching ideas, presenting strategies, building campaigns, launching products, selling solutions, and strengthening brands for global icons like Nike, Coca-Cola, Singapore Airlines, Dell, Visa, and Chanel. I’m hands-on: I write, design, draw, shoot, edit, animate, and code—then turn complex information into simple, persuasive, visual stories. What I love most is the craft of making ideas connect. I’ve conceived and launched Dell’s first-ever global B2B brand campaign, designed and delivered digital marketing training for 600+ agency staff across Asia, founded and scaled the Dextr mobile keyboard (from patents and multi-language localization to 1M+ downloads), and helped teams build confidence through pitch-winning decks and clear storytelling. Today I’m applying that same mix of creative curiosity and critical thinking to AI-generated content—using human judgment, intuition, insight, and imagination to create work that cuts through and earns trust.

John Lambie

Creative Director, Art Director, Copywriter, +3





I’m John Lambie, a Creative Director grounded in both art and copy with 30+ years’ experience across advertising, branding, strategy, digital communications, and product development. I’ve led creative teams across Australia, Asia, and the Americas—pitching ideas, presenting strategies, building campaigns, launching products, selling solutions, and strengthening brands for global icons like Nike, Coca-Cola, Singapore Airlines, Dell, Visa, and Chanel. I’m hands-on: I write, design, draw, shoot, edit, animate, and code—then turn complex information into simple, persuasive, visual stories. What I love most is the craft of making ideas connect. I’ve conceived and launched Dell’s first-ever global B2B brand campaign, designed and delivered digital marketing training for 600+ agency staff across Asia, founded and scaled the Dextr mobile keyboard (from patents and multi-language localization to 1M+ downloads), and helped teams build confidence through pitch-winning decks and clear storytelling. Today I’m applying that same mix of creative curiosity and critical thinking to AI-generated content—using human judgment, intuition, insight, and imagination to create work that cuts through and earns trust.…I’m John Lambie, a Creative Director grounded in both art and copy with 30+ years’ experience across advertising, branding, strategy, digital communications, and product development. I’ve led creative teams across Australia, Asia, and the Americas—pitching ideas, presenting strategies, building campaigns, launching products, selling solutions, and strengthening brands for global icons like Nike, Coca-Cola, Singapore Airlines, Dell, Visa, and Chanel. I’m hands-on: I write, design, draw, shoot, edit, animate, and code—then turn complex information into simple, persuasive, visual stories. What I love most is the craft of making ideas connect. I’ve conceived and launched Dell’s first-ever global B2B brand campaign, designed and delivered digital marketing training for 600+ agency staff across Asia, founded and scaled the Dextr mobile keyboard (from patents and multi-language localization to 1M+ downloads), and helped teams build confidence through pitch-winning decks and clear storytelling. Today I’m applying that same mix of creative curiosity and critical thinking to AI-generated content—using human judgment, intuition, insight, and imagination to create work that cuts through and earns trust.

Available to hire

I’m John Lambie, a Creative Director grounded in both art and copy with 30+ years’ experience across advertising, branding, strategy, digital communications, and product development. I’ve led creative teams across Australia, Asia, and the Americas—pitching ideas, presenting strategies, building campaigns, launching products, selling solutions, and strengthening brands for global icons like Nike, Coca-Cola, Singapore Airlines, Dell, Visa, and Chanel. I’m hands-on: I write, design, draw, shoot, edit, animate, and code—then turn complex information into simple, persuasive, visual stories.

What I love most is the craft of making ideas connect. I’ve conceived and launched Dell’s first-ever global B2B brand campaign, designed and delivered digital marketing training for 600+ agency staff across Asia, founded and scaled the Dextr mobile keyboard (from patents and multi-language localization to 1M+ downloads), and helped teams build confidence through pitch-winning decks and clear storytelling. Today I’m applying that same mix of creative curiosity and critical thinking to AI-generated content—using human judgment, intuition, insight, and imagination to create work that cuts through and earns trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Pen and Ink Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Freehand Digital Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Motion Graphic

Expert

Corporate Video

Expert

Microsoft Excel

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Watercolour Illustration

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director at Large Strategy, Content & Presentations

January 1, 2018 - Present

Consult and co-create directly with businesses, startups, education, government and not-for-profit clients on branding, communications, customer experience and creative problems that require both thinking and making. Translate strategic insight into positioning, briefs, campaigns, copy, design, video, pitch decks, presentations and marketing collateral. Help founders and leadership teams clarify complex ideas, build convincing business stories and present with confidence.

Creative Director

January 1, 2018 - Present

Consults and co-creates directly with businesses, startups, education, government, and not-for-profit clients on branding, communications, customer experience, and creative problems that require both thinking and making. Finds strategic insight, shapes the creative idea, and carries it through positioning, briefs, campaigns, copy, design, video, pitch decks, presentations, and supporting marketing collateral. Helps founders and leaders clarify complex ideas, build convincing business stories, and present them with confidence. Hands-on creation across writing, design, visual storytelling, and facilitation.

Founder & CEO at Dextr

January 1, 2010 - December 31, 2017

Founded Dextr, a smartphone keyboard app designed to make texting faster and easier, accelerating lagging tech adoption and digital literacy across the Global South. Conceived and patented a simple, robust alphabet layout, adding early machine-learning functionality to improve speed and accuracy. Secured 37 international design patents to protect a unique interface. Built and executed a phased go-to-market plan across product release, brand development, marketing, fundraising, and growth. Raised more than $1 million by translating a complex product vision into a clear, data-supported, investable proposition. Recruited and managed a lean international team across 27 countries, localizing UX and marketing content into 33 languages and reaching 1M+ downloads on Google Play.

Regional Digital Creative Director at Bates Asia / Enfatico

January 1, 2007 - January 1, 2010

Designed and delivered digital marketing training for 600+ staff across 16 Asian cities, transforming a traditional advertising network into a digitally capable one. Assumed command of Dell’s digital B2B creative across North, Central, and South America. Equipped and guided local teams to tell Dell’s B2B story via executable guidelines, flexible templates, reusable assets, presentations, and interactive tools. Married creative and production needs to help teams deliver thousands of customized ad units across hundreds of SKUs. Launched “Take Your Own Path,” Dell’s first-ever global brand campaign, increasing perception of Dell as a trusted provider from 17% to 64%.

Senior Copywriter at McCann-Erickson

January 1, 2005 - January 1, 2007

Wrote copy for integrated campaigns across print, radio, television, OOH, and digital for commercial and government clients. Turned the tide during the 2006 Southeast Queensland Water Crisis, moving audiences from dissatisfaction after water restrictions and reservoir panic to far-reaching public awareness and action messaging that people could understand, relate to, and follow.

Digital Creative Director at XM Asia / XM Australia

January 1, 1995 - December 31, 2004

Recruited, trained, mentored, and led award-winning digital creative and technical teams across Asia and Australia through the first great wave of online innovation. Directed and delivered ground-breaking work for global brands including Coca-Cola, Visa, Singapore Airlines, Nike, HP, and Nokia, weaving engaging interactive experiences into broader campaigns. Fronted seven years of new-business pitches, client presentations, and winning proposals. Earned international creative honours for clients including Effies, Webbies, Clios, One Show Pencils, and a Cannes Cyber Lion.

Education

Bachelor of Economics at University of Queensland

July 1, 1985 - December 1, 1988

Psychology major

Bachelor of Economics (Psychology major) at University of Queensland