Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm John Lloyd, a design and product leader with 20+ years shaping digital experiences and 12 years leading high-performing teams. I connect business strategy to design execution by launching global platforms, scaling design systems, and driving unified experiences across web and mobile. My background spans B2C and B2B, SaaS, and enterprise products—blending user research, product strategy, and data-driven design to optimize critical flows and deliver measurable business impact. I’m passionate about developing designers into strategic partners, aligning product, engineering, and marketing around a shared vision, and delivering collaboration and signing experiences that make complex workflows simple and intuitive. I also explore agentic AI and experimentation as accelerators for insight-driven design and innovation.…I'm John Lloyd, a design and product leader with 20+ years shaping digital experiences and 12 years leading high-performing teams. I connect business strategy to design execution by launching global platforms, scaling design systems, and driving unified experiences across web and mobile. My background spans B2C and B2B, SaaS, and enterprise products—blending user research, product strategy, and data-driven design to optimize critical flows and deliver measurable business impact. I’m passionate about developing designers into strategic partners, aligning product, engineering, and marketing around a shared vision, and delivering collaboration and signing experiences that make complex workflows simple and intuitive. I also explore agentic AI and experimentation as accelerators for insight-driven design and innovation.

John Lloyd

Creative Director, Product Designer, UX Designer, +2





I'm John Lloyd, a design and product leader with 20+ years shaping digital experiences and 12 years leading high-performing teams. I connect business strategy to design execution by launching global platforms, scaling design systems, and driving unified experiences across web and mobile. My background spans B2C and B2B, SaaS, and enterprise products—blending user research, product strategy, and data-driven design to optimize critical flows and deliver measurable business impact. I’m passionate about developing designers into strategic partners, aligning product, engineering, and marketing around a shared vision, and delivering collaboration and signing experiences that make complex workflows simple and intuitive. I also explore agentic AI and experimentation as accelerators for insight-driven design and innovation.…I'm John Lloyd, a design and product leader with 20+ years shaping digital experiences and 12 years leading high-performing teams. I connect business strategy to design execution by launching global platforms, scaling design systems, and driving unified experiences across web and mobile. My background spans B2C and B2B, SaaS, and enterprise products—blending user research, product strategy, and data-driven design to optimize critical flows and deliver measurable business impact. I’m passionate about developing designers into strategic partners, aligning product, engineering, and marketing around a shared vision, and delivering collaboration and signing experiences that make complex workflows simple and intuitive. I also explore agentic AI and experimentation as accelerators for insight-driven design and innovation.

Available to hire

I’m John Lloyd, a design and product leader with 20+ years shaping digital experiences and 12 years leading high-performing teams. I connect business strategy to design execution by launching global platforms, scaling design systems, and driving unified experiences across web and mobile. My background spans B2C and B2B, SaaS, and enterprise products—blending user research, product strategy, and data-driven design to optimize critical flows and deliver measurable business impact.

I’m passionate about developing designers into strategic partners, aligning product, engineering, and marketing around a shared vision, and delivering collaboration and signing experiences that make complex workflows simple and intuitive. I also explore agentic AI and experimentation as accelerators for insight-driven design and innovation.

Skills

Brand Identity

Experience Level

Brand Identity

Expert

Work Experience

Sr. Director, Product Design at Hilton

July 1, 2025 - July 1, 2025

Established a human-centered design practice across 30 Agile teams, embedding research into every phase of the product lifecycle. Owned experience strategy and partnered with product leadership to guide roadmaps for Hilton’s web and mobile platforms. Launched and scaled a global design system platform serving 25 brands and 9,000 properties across 6 continents and 23 languages. Drove 140M new Hilton Honors enrollments through intuitive UI, streamlined UX flows, and personalized content across web, mobile, TV, and front desk & call center software. Led B2C experience improvements that accelerated Hilton’s shift to direct booking channels, fueling over $2.5B in multi-year revenue growth. Architected the design team and strategy for Hilton’s B2B program, driving 200K+ business registrations and 780K+ reservations in the first year. Spearheaded AI integration for content publishers, product managers, and call center agents, boosting consistency of tone, speed to market, and resolution

Director of Design at Hilton

January 1, 2018 - January 1, 2018

Built and led Hilton’s digital design team, laying the foundation for scalable design across web, mobile, and enterprise platforms during a period of rapid growth. Created Hilton’s first UI library, unifying the visual language and accelerating delivery across customer-facing digital touchpoints. Launched the Connected Room platform, delivering personalized in-room guest experiences and positioning Hilton as a digital innovator in hospitality. Directed the redesign of Hilton’s global web platform, modernizing booking and loyalty experiences; supporting ~35% revenue growth and a 13% increase in EBITDA.

Manager of UX Design at ALSAC/St. Jude

April 1, 2016 - April 1, 2016

Led UX design and strategy for mission-critical digital initiatives, driving donor engagement and supporting fundraising growth. Established accessibility and user research practices, embedding them into the design process and launching the organization’s first design system and prototyping tool. Built and launched new fundraising tools and led a major redesign of StJude.org, significantly improving usability, engagement, and donations.

Sr. UI Product Developer at ALSAC/St. Jude

April 1, 2014 - April 1, 2014