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I am an experienced and innovative Digital Marketing Manager with a passion for driving results. Skilled in developing and executing comprehensive digital marketing campaigns across multiple channels. I have a strong background spanning Engineering & IT, Digital Business Development, Digital Marketing, and Digital Media Buying roles. I thrive in remote freelance consulting roles as well as part-time and managerial positions, especially within marketing, media buying, event promotion, and business development. I am detail-oriented, proactive, and results-driven with a creative mindset and strong analytical skills. My experience includes managing marketing campaigns for music festivals, e-commerce platforms, and marketing agencies. I enjoy creating order from complexity and have a collaborative team-player attitude, excelling under pressure and consistently hungry for success.…I am an experienced and innovative Digital Marketing Manager with a passion for driving results. Skilled in developing and executing comprehensive digital marketing campaigns across multiple channels. I have a strong background spanning Engineering & IT, Digital Business Development, Digital Marketing, and Digital Media Buying roles. I thrive in remote freelance consulting roles as well as part-time and managerial positions, especially within marketing, media buying, event promotion, and business development. I am detail-oriented, proactive, and results-driven with a creative mindset and strong analytical skills. My experience includes managing marketing campaigns for music festivals, e-commerce platforms, and marketing agencies. I enjoy creating order from complexity and have a collaborative team-player attitude, excelling under pressure and consistently hungry for success.

John McNicholas

Digital Marketer, Marketing Strategist, Project Manager

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I am an experienced and innovative Digital Marketing Manager with a passion for driving results. Skilled in developing and executing comprehensive digital marketing campaigns across multiple channels. I have a strong background spanning Engineering & IT, Digital Business Development, Digital Marketing, and Digital Media Buying roles. I thrive in remote freelance consulting roles as well as part-time and managerial positions, especially within marketing, media buying, event promotion, and business development. I am detail-oriented, proactive, and results-driven with a creative mindset and strong analytical skills. My experience includes managing marketing campaigns for music festivals, e-commerce platforms, and marketing agencies. I enjoy creating order from complexity and have a collaborative team-player attitude, excelling under pressure and consistently hungry for success.…I am an experienced and innovative Digital Marketing Manager with a passion for driving results. Skilled in developing and executing comprehensive digital marketing campaigns across multiple channels. I have a strong background spanning Engineering & IT, Digital Business Development, Digital Marketing, and Digital Media Buying roles. I thrive in remote freelance consulting roles as well as part-time and managerial positions, especially within marketing, media buying, event promotion, and business development. I am detail-oriented, proactive, and results-driven with a creative mindset and strong analytical skills. My experience includes managing marketing campaigns for music festivals, e-commerce platforms, and marketing agencies. I enjoy creating order from complexity and have a collaborative team-player attitude, excelling under pressure and consistently hungry for success.

Available to hire

I am an experienced and innovative Digital Marketing Manager with a passion for driving results. Skilled in developing and executing comprehensive digital marketing campaigns across multiple channels. I have a strong background spanning Engineering & IT, Digital Business Development, Digital Marketing, and Digital Media Buying roles. I thrive in remote freelance consulting roles as well as part-time and managerial positions, especially within marketing, media buying, event promotion, and business development.

I am detail-oriented, proactive, and results-driven with a creative mindset and strong analytical skills. My experience includes managing marketing campaigns for music festivals, e-commerce platforms, and marketing agencies. I enjoy creating order from complexity and have a collaborative team-player attitude, excelling under pressure and consistently hungry for success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Digital Marketing & Media Buying Consultant at Amplify Marketing Services

March 1, 2019 - Present

Providing freelance digital marketing consultancy for various marketing agencies and clients including Neon, Juice Marketing, and Circulate. Managing campaigns on Facebook, Instagram, Google Ads, and Google Performance Max. Develop marketing strategy, media planning, and execution. Producing email marketing campaigns via Mailchimp and managing copywriting and creative ideation. Optimizing conversion rates for landing pages and boosting campaign ROAS while managing budgets.

Media Buyer / Performance Marketer at Forever Young Festival

December 1, 2022 - Present

Managed digital marketing campaigns for one of Ireland's biggest independent music festivals aimed at over 40s. Responsible for media buying and performance marketing across Google Performance Max and Meta Ads with budgets up to €50k/month. Achieved ROAS of 3-4x with Google campaigns and 10x with Meta Ads. The festival focused on raising funds for animal welfare.

Freelance Media Buyer at Wild Roots Music Festival

June 1, 2022 - August 29, 2025

Strategized and implemented Facebook and Instagram ad campaigns to increase ticket sales for a music, performing arts, and adventure festival. Monitored and improved campaign performance, managed budget efficiently, and provided weekly analyses with recommendations to improve campaign creatives.

Digital Marketing Manager (Part-time) at Sligo Glass Co Ltd

September 1, 2015 - Present

Provided technical and marketing support, managed e-commerce and website administration including SEO and UX improvements. Handled keyword research, website structure, graphic design, copywriting, Google Analytics, Facebook, Google, LinkedIn, YouTube Ads management, CRM, web forms, and email marketing.

Business Development Manager at Sligo Glass Co Ltd

August 1, 2015 - August 29, 2025

Developed the business from a sole trader to a 10-staff company specializing in window & architectural glazing services. Implemented SaaS systems like WorkflowMax and Xero, managed website development and digital marketing strategy. Held responsibility for budget, cashflow, contract negotiation, managing staff and contractors, and introduced lean systems for sales and service workflows.

Telecoms/IT Engineer at Ericsson

September 1, 2007 - August 29, 2025

Managed 3G rollout projects in Germany and the UK. Dimensioned and planned Unix & Ericsson AXE server resources for test environments. Maintained documentation, SAP and SQL databases. Delivered presentations to management and provided training to customers.