I'm a hands-on ecommerce marketing specialist with 14+ years of driving paid and organic growth for online retail. I take on project and retainer work across Google Ads/PPC, paid social, SEO, Klaviyo email and Shopify — from one-off account audits and campaign builds to ongoing channel management. Direct, results-first, and used to owning outcomes solo, I helped grow one retailer's online revenue from around $100K to $1M+ and am currently running a 37.6x ROAS Google Ads account. I'm fast to onboard, clear in communication, and reliable on deadlines.

John Parkin

I'm a hands-on ecommerce marketing specialist with 14+ years of driving paid and organic growth for online retail. I take on project and retainer work across Google Ads/PPC, paid social, SEO, Klaviyo email and Shopify — from one-off account audits and campaign builds to ongoing channel management. Direct, results-first, and used to owning outcomes solo, I helped grow one retailer's online revenue from around $100K to $1M+ and am currently running a 37.6x ROAS Google Ads account. I'm fast to onboard, clear in communication, and reliable on deadlines.

Next availability:
June 3, 2026

I’m a hands-on ecommerce marketing specialist with 14+ years of driving paid and organic growth for online retail. I take on project and retainer work across Google Ads/PPC, paid social, SEO, Klaviyo email and Shopify — from one-off account audits and campaign builds to ongoing channel management.

Direct, results-first, and used to owning outcomes solo, I helped grow one retailer’s online revenue from around $100K to $1M+ and am currently running a 37.6x ROAS Google Ads account. I’m fast to onboard, clear in communication, and reliable on deadlines.

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Work Experience

Digital Marketing Manager at Hobby City NZ
April 1, 2009 - Present
Own all digital channels — Google Ads, SEO, Klaviyo, paid social and Shopify — for an Australian-facing ecommerce retailer, fully remote.
Founder / Digital Marketing Consultant at J Parkin Ltd
July 1, 2018 - Present
Contract and project-based digital marketing — Google Ads, SEO, email automation and Shopify builds for ecommerce clients.
General Manager & Digital Marketing Lead at Hobby City NZ & Evermore Toys
November 1, 2019 - July 1, 2023
Full P&L responsibility; grew online revenue from ~$100K to $1M+ and managed Google Ads across multiple brand accounts.

Education

Diploma of Digital Marketing at New Zealand Institute of Education
January 1, 2020 - January 1, 2020

Qualifications

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Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment