Available to hire
Hi,I’m John, a strategic growth marketing Leader.
Experienced in designing and executing demand generation and account-driven GTM that drive measurable business impact, and with deep expertise across marketing including paid search and social, SEO/AEO, and marketing operations.
I bring a hands-on, outcomes-focused approach to every opportunity, with fluency in the full-stack of modern marketing tools and AI.
Experience Level
Language
English
Fluent
Work Experience
Senior Director Digital Marketing at Atrium
October 1, 2023 - October 28, 2025Created and implemented the company's first true ABM and demand generation frameworks and campaigns, resulting in 42% SQL growth and 35% increase in high-intent (hand-raiser) leads YoY. Implemented a hybrid measurement framework (qualitative and quantitative data) to track marketing program impact on pipeline. Launched and regularly updated a new employee advocacy platform to better enable the entire company to share Atrium content and messaging across individuals' social media networks, increasing branded-content impressions on LinkedIn by 51% YoY. Builds and uses Retrieval-Augmented Generation (RAG), automation platforms, and other AI tools to accelerate research, analysis, operations, and production.
Director of Demand Generation at Edge Edge
October 1, 2023 - October 1, 2023Increased pipeline by 26% YoY through strategic development and execution of ABM programs at this Digital Commerce & CPQ consultancy, running 1:1, 1:Few, and 1:Many campaigns that were driven through paid social, email, webinars, and intimate in-person and virtual events.
Demand Generation Manager at Wrike
December 1, 2022 - December 1, 2022Developed multichannel B2B marketing programs to capture demand and accelerate buying cycles for this $200M+ project management SaaS, focusing on enterprise professional services accounts. Optimized campaign performance through continuous testing and data analysis.
Head of Digital Marketing at ClearEdge Marketing
November 1, 2021 - November 1, 2021Built the fastest growing and most profitable practice within this talent & HR tech marketing agency by leading digital marketing strategy and serving as SME on sales and discovery calls. Directed and executed SEO, advertising, email marketing, and strategy programs for clients. Mentored team members while establishing standardized processes and best practices.
VP Digital and Inbound Marketing at The Adecco Group
January 31, 2020 - January 31, 2020Led digital marketing shared services for North America; rebooted the B2B marketing strategy during a marketing automation platform transition to improve collaboration, lead response management, overall performance, and SLA implementation. Developed multichannel campaigns that consistently generated sales pipeline; co-developed an analytics tool and reporting framework that demonstrated marketing effectiveness through revenue, resulting in $1M savings in advertising with no negative impact on pipeline.
Director of Digital Marketing at The Adecco Group
August 1, 2013 - August 1, 2013Co-developed a skunkworks analytics tool and reporting framework that demonstrated the effectiveness of marketing programs through revenue, allowing for a $1M savings in advertising with no negative impact on pipeline.
Digital Marketing Manager at The Adecco Group
March 1, 2011 - March 1, 2011Led digital marketing initiatives, including multichannel campaigns across email, search, content marketing, and advertising; implemented social media and search strategies that outperformed outsourced efforts.
Internet Marketing Manager at MPS Group (acquired by The Adecco Group in 2009)
July 1, 2010 - July 1, 2010Led website initiatives focused on increasing customer satisfaction using voice of the customer tools.
Project Analyst at First Coast Service Options Inc.
May 1, 2008 - May 1, 2008Project lead on all website initiatives, with a focus on increasing customer satisfaction scores using voice of the customer tools.
Education
Bachelor of Science in Computer Information Systems at Roger Williams University
January 11, 2030 - October 28, 2025Qualifications
HubSpot Academy: Marketing Hub Software, Revenue Operations
January 11, 2030 - October 28, 2025LinkedIn Marketing Labs: Certified Marketing Insider
January 11, 2030 - October 28, 2025LinkedIn Marketing Labs: Content and Creative Design
January 11, 2030 - October 28, 2025LinkedIn Marketing Labs: Marketing Fundamentals
January 11, 2030 - October 28, 2025LinkedIn Marketing Labs: Marketing Strategy
January 11, 2030 - October 28, 2025General Assembly: Certified Marketer CM1
January 11, 2030 - October 28, 2025Industry Experience
Professional Services, Software & Internet, Other
Experience Level
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