The mind behind The BrandHub, I’m a Perth-based Creative Director with over three decades of international design experience across the UK and Australia. My work spans brand identity, packaging, digital and integrated campaigns. I’ve collaborated with global brands including PlayStation, Adidas, Bunnings, WesTrac and WA Police, while also supporting businesses of all sizes — from emerging startups to established organisations. Combining strategic thinking with deep production expertise, my approach is refined, purposeful and focused on creating brands that perform and endure. I excel at leading teams, managing large marketing budgets, securing retail placements and driving measurable growth through strategic thinking, commercial acumen and strong design execution. I have led multidisciplinary creative and marketing programs for diverse clients, overseeing everything from brand identity and packaging to digital campaigns and retail enablement. My collaborative leadership style focuses on delivering cohesive, commercially effective outcomes across property development, retail, manufacturing and technology sectors.

John Schofield

The mind behind The BrandHub, I’m a Perth-based Creative Director with over three decades of international design experience across the UK and Australia. My work spans brand identity, packaging, digital and integrated campaigns. I’ve collaborated with global brands including PlayStation, Adidas, Bunnings, WesTrac and WA Police, while also supporting businesses of all sizes — from emerging startups to established organisations. Combining strategic thinking with deep production expertise, my approach is refined, purposeful and focused on creating brands that perform and endure. I excel at leading teams, managing large marketing budgets, securing retail placements and driving measurable growth through strategic thinking, commercial acumen and strong design execution. I have led multidisciplinary creative and marketing programs for diverse clients, overseeing everything from brand identity and packaging to digital campaigns and retail enablement. My collaborative leadership style focuses on delivering cohesive, commercially effective outcomes across property development, retail, manufacturing and technology sectors.

Available to hire

The mind behind The BrandHub, I’m a Perth-based Creative Director with over three decades of international design experience across the UK and Australia. My work spans brand identity, packaging, digital and integrated campaigns.

I’ve collaborated with global brands including PlayStation, Adidas, Bunnings, WesTrac and WA Police, while also supporting businesses of all sizes — from emerging startups to established organisations.

Combining strategic thinking with deep production expertise, my approach is refined, purposeful and focused on creating brands that perform and endure.

I excel at leading teams, managing large marketing budgets, securing retail placements and driving measurable growth through strategic thinking, commercial acumen and strong design execution.

I have led multidisciplinary creative and marketing programs for diverse clients, overseeing everything from brand identity and packaging to digital campaigns and retail enablement. My collaborative leadership style focuses on delivering cohesive, commercially effective outcomes across property development, retail, manufacturing and technology sectors.

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Work Experience

Founder & Creative Director at Independent Consultancy
January 1, 2014 - Present
Provide brand strategy, creative direction and full marketing execution for Australian and international clients. Develop brand identity systems, packaging architecture, website design and campaign assets. Deliver retail pitch presentations and sales enablement tools; manage print, digital and production workflows from concept to delivery. Ongoing consultancy across property development, retail supply, FMCG and manufacturing sectors.
Marketing Manager at Aquatec Equipment
January 1, 2013 - January 1, 2023
Oversaw marketing across seven key brands within the water gardening and irrigation sector. Managed $500K annual marketing budget; Led national AQUAPRO brand rollout and identity refresh; Developed mass-market print campaigns; Launched and grew social media channels to 16,000+ followers; Secured elluminate lighting range placement in Bunnings via strategic pitch; Directed nationwide SEN Radio AFL Grand Final sponsorship campaign; Produced digital training platform content for Bunnings; Increased social engagement through ambassador partnerships; Designed and produced all packaging, POS, digital and campaign materials.
Creative Director at Fisher Digital
January 1, 2013 - January 1, 2014
Led creative direction across all client accounts. Directed website design, UI/UX development and digital campaign assets. Developed brand identity systems and visual frameworks for emerging and established brands. Oversaw creative production including social media, digital advertising, landing pages and online content. Managed internal designers and developers to ensure cohesive and commercially effective outcomes. Provided strategic brand consultation to clients on positioning and visual identity.
Senior Designer at The Cut
January 1, 2010 - January 1, 2013
Led multidisciplinary creative projects and contributed to Gold PICA Award-winning campaigns (Print & Innovation). Designed digital platform for Perth 2011 Olympic Sailing Event. Co-developed NewHomesGuide real estate platform (later acquired by The West Australian). Produced annual reports and corporate communications for major clients including WesTrac and Wesfarmers.
Studio Manager / Senior Designer at The Hillside Group
January 1, 2004 - January 1, 2010
Managed creative department of seven designers. Implemented internal workflow systems improving efficiency. Established digital printing division (Océ & Roland certification). Produced nationwide marketing campaigns generating 1.2M monthly print runs.
Senior Lead Designer at The Tickle Group
January 1, 2002 - January 1, 2004
Delivered award-winning digital presentations and websites. Produced 3D modelling platform 'VenueView' for sporting and entertainment venues. Designed PFI initiative materials for NHS, Manchester Fire Service and Railtrack/Jarvis PLC.
Art Editor at IDG Media
January 1, 1998 - January 1, 2002
Launched and designed 'Planet PlayStation' (multi-national publication). Led relaunch of 'PlayStation Pro,' achieving No.1 UK ranking. Managed freelance creative teams. Produced UK's first 3D gaming title promotional posters.
Senior Designer at TG Group
January 1, 1996 - January 1, 1998
Delivered branding, POS and packaging solutions. Collaborated across product launches and retail campaigns.

Education

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Qualifications

Industry Experience

Retail, Real Estate & Construction, Manufacturing, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet