Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m John Acosta — a Strategic Media Director and Social Media Specialist with 9+ years of experience driving brand growth through storytelling, analytics, and paid media. After a successful teaching career, I transitioned to media full-time and have a proven track record of developing data-driven strategies that boost engagement, conversions, and revenue across digital platforms. I excel at leading creative teams, optimizing campaigns, and leveraging emerging technologies to strengthen brand presence and deliver measurable ROI. I enjoy turning insights into action, collaborating with cross-functional teams, and crafting authentic stories that resonate with diverse audiences.…Hi, I’m John Acosta — a Strategic Media Director and Social Media Specialist with 9+ years of experience driving brand growth through storytelling, analytics, and paid media. After a successful teaching career, I transitioned to media full-time and have a proven track record of developing data-driven strategies that boost engagement, conversions, and revenue across digital platforms. I excel at leading creative teams, optimizing campaigns, and leveraging emerging technologies to strengthen brand presence and deliver measurable ROI. I enjoy turning insights into action, collaborating with cross-functional teams, and crafting authentic stories that resonate with diverse audiences.

John Acosta

Content Creator, Social Media Manager, Brand Strategist, +4





Hi, I’m John Acosta — a Strategic Media Director and Social Media Specialist with 9+ years of experience driving brand growth through storytelling, analytics, and paid media. After a successful teaching career, I transitioned to media full-time and have a proven track record of developing data-driven strategies that boost engagement, conversions, and revenue across digital platforms. I excel at leading creative teams, optimizing campaigns, and leveraging emerging technologies to strengthen brand presence and deliver measurable ROI. I enjoy turning insights into action, collaborating with cross-functional teams, and crafting authentic stories that resonate with diverse audiences.…Hi, I’m John Acosta — a Strategic Media Director and Social Media Specialist with 9+ years of experience driving brand growth through storytelling, analytics, and paid media. After a successful teaching career, I transitioned to media full-time and have a proven track record of developing data-driven strategies that boost engagement, conversions, and revenue across digital platforms. I excel at leading creative teams, optimizing campaigns, and leveraging emerging technologies to strengthen brand presence and deliver measurable ROI. I enjoy turning insights into action, collaborating with cross-functional teams, and crafting authentic stories that resonate with diverse audiences.

Available to hire

Hi, I’m John Acosta — a Strategic Media Director and Social Media Specialist with 9+ years of experience driving brand growth through storytelling, analytics, and paid media. After a successful teaching career, I transitioned to media full-time and have a proven track record of developing data-driven strategies that boost engagement, conversions, and revenue across digital platforms.

I excel at leading creative teams, optimizing campaigns, and leveraging emerging technologies to strengthen brand presence and deliver measurable ROI. I enjoy turning insights into action, collaborating with cross-functional teams, and crafting authentic stories that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Media Director (Contract) at Rapid Home Service Group

October 1, 2025 - October 1, 2025

Generated $1.4M+ in gross revenue and achieved a 567% ROAS in Q3 2025. Scaled total social media reach by 250% through SEO-optimized and AI-assisted content strategies. Boosted engagement by 80% across Instagram, Facebook, TikTok, YouTube, Google Business, LinkedIn and Pinterest. Built and managed a creative team to deliver 5+ posts per week per brand, improving output and workflow efficiency. Directed full-funnel digital campaigns integrating paid, organic, and UGC content to drive inbound lead generation and enhance brand authority.

Video + Photo Content Creator (Contract) at Union Square Advertising

April 1, 2025 - April 1, 2025

Scaled 70+ client social media communities by an average of 200% and boosted engagement by 80% through data-driven short-form content strategies. Developed and executed monthly content calendars aligned with each brand’s goals to enhance storytelling and conversions. Managed and optimized ad campaigns across Google Ads, Meta, and print media to maximize reach and ROI.

Social Media Director | Video & Photo Production at Colossal Marketing Agency

April 1, 2016 - November 10, 2025

Founded a full-service social media agency serving local and regional brands. Planned and executed campaigns on Instagram, TikTok, YouTube, Facebook, LinkedIn, Google Ads, and Email Marketing—achieving an 83% engagement increase and 51% online community growth. Led paid media funnels and influencer partnerships to expand reach and credibility.

Substitute Teacher | Coach at Brentwood School District

September 1, 2024 - September 1, 2024

Designed and implemented lesson plans across Math, English, History, Science, and Physical Education. Supported students with IEPs and special needs through personalized instruction. Coached middle school and varsity teams, promoting teamwork, leadership, and discipline.

Substitute Teacher | Coach at Brentwood School District

August 1, 2017 - September 1, 2024

Designed lesson plans across Math, English, History, Science, and PE; supported students with IEPs; coached middle school and varsity sports; contributed to an engaging learning environment.