I’m a senior designer with over 20 years of experience creating clear, compelling communications for complex industries and organisations that address global challenges. I transform technical information into engaging visual learning tools with expertise in motion graphics, 3D visualisation, and experiential design. Recent projects include leading the design of global training materials and a digital learning platform for World Forest ID, and I’ve worked with brands such as Pfizer, BMW, and Coca-Cola across global teams.…

Johnie Clayton

I’m a senior designer with over 20 years of experience creating clear, compelling communications for complex industries and organisations that address global challenges. I transform technical information into engaging visual learning tools with expertise in motion graphics, 3D visualisation, and experiential design. Recent projects include leading the design of global training materials and a digital learning platform for World Forest ID, and I’ve worked with brands such as Pfizer, BMW, and Coca-Cola across global teams.…

Available to hire

I’m a senior designer with over 20 years of experience creating clear, compelling communications for complex industries and organisations that address global challenges. I transform technical information into engaging visual learning tools with expertise in motion graphics, 3D visualisation, and experiential design.

Recent projects include leading the design of global training materials and a digital learning platform for World Forest ID, and I’ve worked with brands such as Pfizer, BMW, and Coca-Cola across global teams.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Designer — 2D, 3D & Experiential at Freelance / Various clients
October 1, 2022 - October 15, 2025
Experiential design for HSBC, SoftBank, UEFA, UFC. Fold7: Digital animation for Kronenbourg and Grimbergen. Fitch: VR and 3D design for Dell, KitKat, Adidas. Developed immersive 3D visualisations using Cinema 4D. Created pitch decks and brand toolkits for agencies.
Lead Designer (contract) at World Forest ID
October 1, 2022 - Present
Lead designer for a science-based non-profit, creating visual systems and training tools that support learning, engagement, and scientific accuracy across global teams. Developed brand identity, style guides, and reusable templates for deployment in 20+ countries. Designed and delivered illustrated training guides, animated video modules, motion graphics, and digital-first learning assets to improve clarity, reduce errors, and ensure consistent practice in challenging field conditions.
Freelance Designer — 2D, 3D & Experiential at Freelance
October 1, 2022 - October 15, 2025
2D/3D and experiential design for major clients including HSBC, SoftBank, UEFA, UFC; Fold7: Digital animation for Kronenbourg and Grimbergen; Fitch: VR and 3D design for Dell, KitKat, Adidas. Developed immersive 3D visualisations using Cinema 4D. Created pitch decks and brand toolkits for agencies.
Lead Designer at World Forest ID
October 1, 2022 - Present
Lead designer for a science-based non-profit, creating visual systems and training tools that support learning, engagement, and scientific accuracy across global teams. Developed brand identity, style guides, and reusable templates for deployment in 20+ countries. Designed and delivered illustrated training guides, animated video modules, motion graphics, and digital-first learning assets to improve clarity, reduce errors, and ensure consistent practice in challenging field conditions.
Freelance Designer — 2D, 3D & Experiential at Endeavor / IMG / 180/90
October 1, 2022 - October 15, 2025
Experiential design for HSBC, SoftBank, UEFA, UFC. Fold7: Digital animation for Kronenbourg and Grimbergen. Fitch: VR and 3D design for Dell, KitKat, Adidas. Developed immersive 3D visualisations using Cinema 4D. Created pitch decks and brand toolkits for agencies.
Lead Designer at World Forest ID
October 1, 2022 - Present
Lead designer for a science-based non-profit, creating visual systems and training tools that support learning, engagement, and scientific accuracy across global teams. Developed brand identity, style guides, and reusable templates for deployment in 20+ countries. Designed and delivered illustrated training guides, animated video modules, motion graphics, and digital-first learning assets to improve clarity, reduce errors, and ensure consistent practice in challenging field conditions.
Designer / Art Director at FCB
January 31, 2018 - October 15, 2025
Directed creative campaigns, design toolkits, and cross-channel experiential activations that aimed to influence audience behaviour and brand understanding. Projects include the Coca-Cola global shopper marketing toolkit for the 2012 Olympics, BMW experiential & digital campaigns, and brand guideline systems for Valspar that helped ensure consistent understanding across audiences.
Designer / Art Director at FCB
January 1, 2018 - October 15, 2025
Directed creative campaigns, design toolkits, and cross-channel experiential activations that aimed to influence audience behaviour and brand understanding. Projects include the Coca-Cola global shopper marketing toolkit for the 2012 Olympics, BMW experiential & digital campaigns, and brand guideline systems for Valspar that helped ensure consistent understanding across audiences.
Designer / Art Director at FCB
January 1, 2018 - October 15, 2025
Directed creative campaigns, design toolkits, and cross-channel experiential activations that aimed to influence audience behaviour and brand understanding. Projects include the Coca-Cola global shopper marketing toolkit for the 2012 Olympics, BMW experiential & digital campaigns, and brand guideline systems for Valspar that helped ensure consistent understanding across audiences.
Senior Designer at Naked Communications
April 30, 2008 - October 15, 2025
Senior designer for Nokia’s 'Power of We' global sustainability program, which involved creating visual assets and communications to educate and engage audiences worldwide. The program was implemented globally and won the Grand Prix at the Green Marketing Awards (2008).
Senior Designer at Naked Communications
April 1, 2008 - October 15, 2025
Senior designer for Nokia’s 'Power of We' global sustainability program, which involved creating visual assets and communications to educate and engage audiences worldwide. The program was implemented globally and won the Grand Prix at the Green Marketing Awards (2008).
Senior Designer at Naked Communications
April 1, 2008 - October 15, 2025
Senior designer for Nokia’s “Power of We” global sustainability program, which involved creating visual assets and communications to educate and engage audiences worldwide. The program was implemented globally and won the Grand Prix at the Green Marketing Awards (2008).

Education

Add your educational history here.

Qualifications

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Education, Consumer Goods, Healthcare

Skills

Experience Level