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I am a seasoned commerce professional focused on brand strategy, merchandising, and digital transformation. My background spans commercial, operational, and innovation roles, and I excel at bridging people, process, and technology to boost productivity and profitability. I am passionate about integrating all distribution channels for a seamless customer journey and leveraging AI-driven solutions to modernize ecommerce, planning, and brand experiences across global markets.…I am a seasoned commerce professional focused on brand strategy, merchandising, and digital transformation. My background spans commercial, operational, and innovation roles, and I excel at bridging people, process, and technology to boost productivity and profitability. I am passionate about integrating all distribution channels for a seamless customer journey and leveraging AI-driven solutions to modernize ecommerce, planning, and brand experiences across global markets.

Jonathan Delfino

Brand Designer, Marketing Strategist, Product Designer, +7

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I am a seasoned commerce professional focused on brand strategy, merchandising, and digital transformation. My background spans commercial, operational, and innovation roles, and I excel at bridging people, process, and technology to boost productivity and profitability. I am passionate about integrating all distribution channels for a seamless customer journey and leveraging AI-driven solutions to modernize ecommerce, planning, and brand experiences across global markets.…I am a seasoned commerce professional focused on brand strategy, merchandising, and digital transformation. My background spans commercial, operational, and innovation roles, and I excel at bridging people, process, and technology to boost productivity and profitability. I am passionate about integrating all distribution channels for a seamless customer journey and leveraging AI-driven solutions to modernize ecommerce, planning, and brand experiences across global markets.

Available to hire

I am a seasoned commerce professional focused on brand strategy, merchandising, and digital transformation. My background spans commercial, operational, and innovation roles, and I excel at bridging people, process, and technology to boost productivity and profitability.

I am passionate about integrating all distribution channels for a seamless customer journey and leveraging AI-driven solutions to modernize ecommerce, planning, and brand experiences across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder at CUSTOMER APPEAL

July 1, 2021 - Present

Boutique consulting firm delivering brand building, strategy development, digital transformation, merchandising, operational systems, product management, supply chain, and customer experiences; specialization in digital products and experiences including ecommerce, website UX/UI, digital marketing, and AI-driven solutions.

Chief Merchant - Executive Committee Member at TOUS

January 1, 2022 - October 1, 2023

Owned the digital and physical product lifecycle from ideation to launch; managed range architecture and a $500M open-to-buy; led cross-functional teams in assortment, pricing, digital marketing, and content; migrated pricing strategy to value-based.

SVP Omnichannel Management at SWAROVSKI

September 1, 2017 - June 1, 2021

Grew global D2C e-commerce and B2B digital marketplace sales to €280M; led 360° channel evolution across e-commerce, mono-brand, multi-brand, outlet, and travel retail; led digital transformation roadmaps and MVPs to improve click-through, conversion, and churn.

Chief Digital Officer at HVISK

July 1, 2016 - September 30, 2017

Drove digital transformation in a fast-growing fashion startup; implemented micro-influencer marketing, intensified SEO/SEM, email and CRM marketing; built a data lake and analytics ecosystem; conducted iterative A/B testing to optimize sessions, bounce rates, and conversions.

Vice President of Merchandising (Global) at PANDORA

April 1, 2012 - June 1, 2016

Created a matrix organization of Category Managers, Planners, and Allocators across 9 global offices; drove D2C and wholesale performance; procured and implemented Aptos/TXT planning system; improved GM and revenue trajectory; migrated to value-based pricing.

Director of Merchandising at SWAROVSKI

September 1, 2011 - April 1, 2012

Led 26 analysts/planners for North America; integrated POS and merchandising planning software; improved e-commerce conversion, AOV, stock turns, and GM while supporting sales growth.

National Sales Director at SWAROVSKI

October 1, 2009 - September 1, 2011

Responsible for wholesale P&L; achieved like-for-like sales growth; built and led a 17-person sales team; expanded multi-brand locations; led CRM implementation (Salesforce).

Senior Account Manager at HEARTS ON FIRE

September 1, 2007 - October 1, 2009

Managed 60 locations internationally; advised on account marketing, training, staffing, incentives, visual merchandising, and assortments; delivered like-for-like sales growth.

Strategic Planning & Business Development Manager at SWAROVSKI

September 1, 2005 - September 1, 2007

Leveraged psychographic data to identify new distribution opportunities; developed retail concepts and partnerships; delivered financial projections and market analyses.

Merchandise Planning Manager – Retail and E-commerce at SWAROVSKI

May 1, 2002 - September 1, 2005

Led a team of analysts for 120 stores and 2 e-commerce sites; owned lifecycle, pricing, allocation; improved stock turns and GM; supported sales growth.

Business Analyst at RETAIL SOLUTIONS INC (RSI)

June 1, 1999 - April 1, 2002

Analyzed sales trends, promotions, inventory, and assortment modeling using syndicated data; managed clients including major consumer brands; coordinated data acquisitions from large retailers.