Fractional Marketing Director | Built‑Environment Specialist (MCIOB, CEnv) I’m a fractional marketing director and chartered construction professional with over 20 years in the built environment and 17 years delivering clear, commercially focused marketing. MCIOB and CEnv accredited, I specialise in turning complex technical products and services into simple, compelling messages that drive enquiries and momentum. I work with founder‑led businesses, SMEs and technical organisations that need senior marketing support without the overhead — from positioning and messaging through to content, campaigns and product launches. My approach is hands‑on, structured and practical, helping teams cut through noise, focus on what matters, and deliver work that actually moves the business forward. If you need clarity, direction and high‑quality marketing delivery from someone who understands both the commercial and technical sides of the built environment, I can help.

Jonathan David Meare

Fractional Marketing Director | Built‑Environment Specialist (MCIOB, CEnv) I’m a fractional marketing director and chartered construction professional with over 20 years in the built environment and 17 years delivering clear, commercially focused marketing. MCIOB and CEnv accredited, I specialise in turning complex technical products and services into simple, compelling messages that drive enquiries and momentum. I work with founder‑led businesses, SMEs and technical organisations that need senior marketing support without the overhead — from positioning and messaging through to content, campaigns and product launches. My approach is hands‑on, structured and practical, helping teams cut through noise, focus on what matters, and deliver work that actually moves the business forward. If you need clarity, direction and high‑quality marketing delivery from someone who understands both the commercial and technical sides of the built environment, I can help.

Available to hire

Fractional Marketing Director | Built‑Environment Specialist (MCIOB, CEnv)

I’m a fractional marketing director and chartered construction professional with over 20 years in the built environment and 17 years delivering clear, commercially focused marketing. MCIOB and CEnv accredited, I specialise in turning complex technical products and services into simple, compelling messages that drive enquiries and momentum.

I work with founder‑led businesses, SMEs and technical organisations that need senior marketing support without the overhead — from positioning and messaging through to content, campaigns and product launches. My approach is hands‑on, structured and practical, helping teams cut through noise, focus on what matters, and deliver work that actually moves the business forward.

If you need clarity, direction and high‑quality marketing delivery from someone who understands both the commercial and technical sides of the built environment, I can help.

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Language

English
Fluent

Work Experience

Company Director- Digital Marketing/ Marketing Consultant at jdm designs ltd
August 1, 2009 - Present
Company Director – Digital Marketing / Marketing Consultant, JDM Designs Ltd 2009 – Present I lead JDM Designs, providing senior marketing support to founder‑led businesses, SMEs and technical organisations. My work spans positioning, messaging, content, campaigns and digital delivery — with a focus on clarity and commercial results. Alongside consultancy, I created and launched The Beach Towel Clip, a UK‑made product now sold in 25+ countries and featured in The Sunday Times, The Sun and Sky TV. I worked with UKTI/FCO to expand into new markets and manage international partnerships. Key areas: Launching new brands and products Developing digital routes to market Managing PPC agencies, video production and social media teams Running award‑winning social channels CRM, attribution analysis and UX‑driven optimisation
Marketing Manager (Consultancy) at The House Crowd
January 1, 2014 - December 31, 2021
Marketing Manager (Consultancy), The House Crowd 2014 – 2021 Marketing lead for the world’s first property investment crowdfunding platform. Delivered online/offline campaigns, PPC, TV and YouTube production, CRM workflows, email automation, attribution analysis and budget management. Supported customer acquisition and investor funnel performance. Led marketing for House Crowd Developments.
Founder / Product Creator at JDM Designs Ltd – The Beach Towel Clip
January 1, 2009 - Present
Founder / Product Creator, The Beach Towel Clip (JDM Designs Ltd) 2009 – Present Invented, designed and launched a consumer product sold in 25+ countries. Managed R&D, prototyping, manufacturing, distribution and international partnerships. Secured support from UKTI, NWDA and FSB; featured in national media and industry campaigns.
Regional Buyer at Miller Homes,
January 1, 1998 - December 31, 2008
Group and Regional procurement of materials and plant for both New Build Housing and Urban Regeneration, pre-tender negotiation, tender analysis and post tender cost management. Working within the region to establish new contacts for company expansion and strengthening the procurement function within the company with regional turnover of approx £100 million. Group input into the JD Edwards computer system and as member of the Group Buying Forum with Group turnover of approx £750 million. Commodity Manager involved with the Group Procurement Team tendering, analysing and managing National Group Deals, meeting with and reporting to the suppliers and Internal Management.
North West, West Midlands & Urban renewal Region Buyer at John Maunders Homes
July 21, 1995 - June 1, 1997
Carrying out purchasing role for Maunders Homes North West, Midlands and Urban Renewal. Dealing with the procurement of materials and plant for the three companies. Responsible for establishing and setting up new supplier contacts in the Midlands Region as part of Group Expansion into that area.
Buyer at Niwel
June 1, 1988 - July 1, 1995
Buyer, Niwel 1988 – 1995 Subcontract negotiation, material procurement and plant management across private and commercial contracts up to £2m.

Education

Google Digital Garage – Fundamentals of Digital Marketing at Google Digital Garage
January 11, 2030 - May 21, 2026
NVQ Level 5 Construction Management at NVQ
January 11, 2030 - May 21, 2026
BTEC HNC Building Studies at Further Education
January 11, 2030 - May 21, 2026
BTEC National Certificate – Building Studies at Further Education
January 11, 2030 - May 21, 2026
Construction Foundation Course at Construction Foundation Course
January 11, 2030 - May 21, 2026
GCSEs & O Levels including English, Maths, Sciences at School Leaving Qualifications
January 11, 2030 - May 21, 2026

Qualifications

MCIOB (Member of the Chartered Institute of Building)
January 11, 2030 - May 21, 2026
Chartered Environmentalist (CEnv)
January 11, 2030 - May 21, 2026
Google Digital Garage – Fundamentals of Digital Marketing
January 11, 2030 - May 21, 2026

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment, Consumer Goods