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I’m Jon Scherf, a seasoned art director and graphic designer who thrives on turning ideas into visuals that connect with people. Over my career I’ve led creative studios, built strong brand identities, and steered marketing campaigns across digital and print for a wide range of clients and industries. I enjoy mentoring teams, shaping design systems, and collaborating with product, marketing, and sales to deliver clear, on-brand communications. From concept through production, I stay curious about new media and always aim for thoughtful craft and measurable impact.…I’m Jon Scherf, a seasoned art director and graphic designer who thrives on turning ideas into visuals that connect with people. Over my career I’ve led creative studios, built strong brand identities, and steered marketing campaigns across digital and print for a wide range of clients and industries. I enjoy mentoring teams, shaping design systems, and collaborating with product, marketing, and sales to deliver clear, on-brand communications. From concept through production, I stay curious about new media and always aim for thoughtful craft and measurable impact.

Jon Scherf

Creative Director, Art Director, Graphic Designer, +2

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I’m Jon Scherf, a seasoned art director and graphic designer who thrives on turning ideas into visuals that connect with people. Over my career I’ve led creative studios, built strong brand identities, and steered marketing campaigns across digital and print for a wide range of clients and industries. I enjoy mentoring teams, shaping design systems, and collaborating with product, marketing, and sales to deliver clear, on-brand communications. From concept through production, I stay curious about new media and always aim for thoughtful craft and measurable impact.…I’m Jon Scherf, a seasoned art director and graphic designer who thrives on turning ideas into visuals that connect with people. Over my career I’ve led creative studios, built strong brand identities, and steered marketing campaigns across digital and print for a wide range of clients and industries. I enjoy mentoring teams, shaping design systems, and collaborating with product, marketing, and sales to deliver clear, on-brand communications. From concept through production, I stay curious about new media and always aim for thoughtful craft and measurable impact.

Available to hire

I’m Jon Scherf, a seasoned art director and graphic designer who thrives on turning ideas into visuals that connect with people. Over my career I’ve led creative studios, built strong brand identities, and steered marketing campaigns across digital and print for a wide range of clients and industries.

I enjoy mentoring teams, shaping design systems, and collaborating with product, marketing, and sales to deliver clear, on-brand communications. From concept through production, I stay curious about new media and always aim for thoughtful craft and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Creative Director / Senior Manager, Creative Studio at Aventiv

October 1, 2022 - Present

• Creative Studio Senior Manager and Creative Design Director for all of Product Marketing for parent company, all sub-brands, and related product offerings. • Oversaw graphic brand standards for parent company and sub-brands Managed creative assets, implemented design methodologies, and supervised creative design processes • Led the creative development of marketing and sales collateral for product offerings for both digital media and print • Collaborated with cross-functional product and sales teams to produce digital media and print collateral assets for consumer and customer communications • Led creative staff in developing highly-effective print and digital collateral assets for use in corporate communications and product sales marketing efforts • Created, implemented and maintained creative system processes for universal asset management, file organization, and continued project development

Owner/Creative Director at Jon Scherf Designs

February 17, 2026 - Present

Part Owner / Creative Director at ZAG Advertising & Design

July 1, 2001 - January 1, 2007

• Directed all aspects of business operations and delivery of innovative creative solutions for agency’s full roster of clients • Led creative teams to produce print collateral, brand identity systems, product packaging, event marketing, and web content/digital media for agency clients • Supervised cross-functional creative teams including designers, copywriters, web developers, photographers, illustrators, and media producers • Created successful advertising campaigns • Managed project budgets and production schedules • Supervised print production; planned, managed and secured print and broadcast advertising buys • Hired and managed freelance, contract, support, and full-time staff • Ensured client satisfaction by working and communicating directly with clients, account executives, marketing managers, PR professionals, and sales staff

Senior Art Director at St. John & Partners

May 1, 1999 - June 1, 2001

• Performed as in-house art director/designer in producing direct marketing collateral and print advertising campaign materials for agency’s flagship accounts • Performed as essential creative support in developing targeted, brand presentation decks, collateral leave-behinds, and RFP proposal packages for multiple other agency accounts and new business efforts

Senior Art Director at Felder Communications

April 1, 1997 - April 1, 1999

• Performed as lead designer on a variety of high-profile agency accounts • Developed methods to increase overall brand value, awareness and market visibility for agency’s flagship corporate accounts • Produced and designed new business development presentations, proposals, and support collateral. • Supervised broadcast TV, radio, and video production efforts for marketing-related advertising campaign efforts.

Art Director at Doyle Marketing Group

February 1, 1995 - April 1, 1997

• Led the creative development of various advertising campaigns, print collateral, new business proposals, PR initiatives, and marketing efforts for agency clients.