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I’m Jonatan Santillan Delgado, a growth marketing leader focused on demand generation, funnel optimization, and outbound acceleration. I collaborate with Sales, RevOps, and Data teams to grow pipeline and maximize marketing ROI in SMB and mid-market segments. I thrive on a test-and-learn mindset, leveraging paid media, SEO, content, and automation to turn traffic into qualified opportunities and revenue. Based in Paris, I enjoy turning GTM challenges into scalable programs, mentoring teams, and delivering measurable results across multi-channel campaigns. I’m passionate about building efficient marketing operations, aligning with sales, and continuously improving the customer journey from awareness to closure.…I’m Jonatan Santillan Delgado, a growth marketing leader focused on demand generation, funnel optimization, and outbound acceleration. I collaborate with Sales, RevOps, and Data teams to grow pipeline and maximize marketing ROI in SMB and mid-market segments. I thrive on a test-and-learn mindset, leveraging paid media, SEO, content, and automation to turn traffic into qualified opportunities and revenue. Based in Paris, I enjoy turning GTM challenges into scalable programs, mentoring teams, and delivering measurable results across multi-channel campaigns. I’m passionate about building efficient marketing operations, aligning with sales, and continuously improving the customer journey from awareness to closure.

Jonatan Santillan Delgado

Growth Marketer, Marketing Consultant, ABM Marketer, +4

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I’m Jonatan Santillan Delgado, a growth marketing leader focused on demand generation, funnel optimization, and outbound acceleration. I collaborate with Sales, RevOps, and Data teams to grow pipeline and maximize marketing ROI in SMB and mid-market segments. I thrive on a test-and-learn mindset, leveraging paid media, SEO, content, and automation to turn traffic into qualified opportunities and revenue. Based in Paris, I enjoy turning GTM challenges into scalable programs, mentoring teams, and delivering measurable results across multi-channel campaigns. I’m passionate about building efficient marketing operations, aligning with sales, and continuously improving the customer journey from awareness to closure.…I’m Jonatan Santillan Delgado, a growth marketing leader focused on demand generation, funnel optimization, and outbound acceleration. I collaborate with Sales, RevOps, and Data teams to grow pipeline and maximize marketing ROI in SMB and mid-market segments. I thrive on a test-and-learn mindset, leveraging paid media, SEO, content, and automation to turn traffic into qualified opportunities and revenue. Based in Paris, I enjoy turning GTM challenges into scalable programs, mentoring teams, and delivering measurable results across multi-channel campaigns. I’m passionate about building efficient marketing operations, aligning with sales, and continuously improving the customer journey from awareness to closure.

Available to hire

I’m Jonatan Santillan Delgado, a growth marketing leader focused on demand generation, funnel optimization, and outbound acceleration. I collaborate with Sales, RevOps, and Data teams to grow pipeline and maximize marketing ROI in SMB and mid-market segments. I thrive on a test-and-learn mindset, leveraging paid media, SEO, content, and automation to turn traffic into qualified opportunities and revenue.

Based in Paris, I enjoy turning GTM challenges into scalable programs, mentoring teams, and delivering measurable results across multi-channel campaigns. I’m passionate about building efficient marketing operations, aligning with sales, and continuously improving the customer journey from awareness to closure.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Work Experience

Lead Growth Marketing Manager at VEESION

April 1, 2024 - Present

Led strategy and execution of digital growth initiatives across paid acquisition, funnel optimization, and outbound marketing. Collaborated cross-functionally with Sales, RevOps, and Data teams to grow pipeline and improve marketing ROI in SMB and mid-market segments. Managed a six-figure quarterly budget across Meta, Google, TikTok, and LinkedIn Ads; increased MQLs by 180% YoY and reduced CPMQL by 75% through ad-format optimization. Launched mid-market segment with audience testing and segmentation; optimized inbound funnel (HubSpot forms, Typeform, Chili Piper self-booking); improved MQL-to-SQL conversion via lead scoring and progressive profiling; ran website A/B tests and nurture campaigns; refined inbound journey across mobile/desktop and standardized self-booking criteria per market.

Senior Growth Marketing Manager at SHIPUP

April 1, 2023 - November 30, 2023

Designed GTM strategy for mid-market and enterprise; channels included SEO, SEA, LinkedIn Ads, content syndication, and sales outreach. Owned lead nurturing programs and supported Marketing Ops and CRM optimization. Growth initiatives included ABM and lead generation programs (+30% SALs vs Q3 2022); created an event follow-up process; launched lead nurturing email campaigns for 3 personas; CRO for website and landing pages.

Traffic Manager at MANGOPAY

June 1, 2020 - April 1, 2023

Led demand and lead generation strategies (inbound and outbound). Collaborated with cross-functional teams to enhance operational efficiency and internal processes. Paid acquisition delivered a 300% increase in leads and sign-ups, 43% CTR lift (SEA), and 91% growth in paid traffic across channels. Organic/SEO increased leads by 30% and sign-ups; improved Domain Authority by 3 points; performed on- and off-page optimization. Enabled sales with +5,500 prospects contacted in 2021 and built a direct prospecting strategy.