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Brand, product, and design leader who turns inflection points into measurable KPI movement—using brand, product, and design as operating levers. 21 years of proven influence across growth, design systems, and customer lifecycle outcomes. Leads end-to-end product design and roadmaps, bridges SLT and front-line teams, scales multi-brand design work, and drives velocity and churn improvements through continuous experimentation and systems thinking.…Brand, product, and design leader who turns inflection points into measurable KPI movement—using brand, product, and design as operating levers. 21 years of proven influence across growth, design systems, and customer lifecycle outcomes. Leads end-to-end product design and roadmaps, bridges SLT and front-line teams, scales multi-brand design work, and drives velocity and churn improvements through continuous experimentation and systems thinking.

Jonathan Ellis

Creative Director, Product Designer, UX Designer, +1

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Brand, product, and design leader who turns inflection points into measurable KPI movement—using brand, product, and design as operating levers. 21 years of proven influence across growth, design systems, and customer lifecycle outcomes. Leads end-to-end product design and roadmaps, bridges SLT and front-line teams, scales multi-brand design work, and drives velocity and churn improvements through continuous experimentation and systems thinking.…Brand, product, and design leader who turns inflection points into measurable KPI movement—using brand, product, and design as operating levers. 21 years of proven influence across growth, design systems, and customer lifecycle outcomes. Leads end-to-end product design and roadmaps, bridges SLT and front-line teams, scales multi-brand design work, and drives velocity and churn improvements through continuous experimentation and systems thinking.

Available to hire

Brand, product, and design leader who turns inflection points into measurable KPI movement—using brand, product, and design as operating levers. 21 years of proven influence across growth, design systems, and customer lifecycle outcomes.

Leads end-to-end product design and roadmaps, bridges SLT and front-line teams, scales multi-brand design work, and drives velocity and churn improvements through continuous experimentation and systems thinking.

Skills

Leadership

Branding

Product Design

Experience Level

Leadership

Expert

Branding

Expert

Product Design

Expert

Work Experience

Product Design Director (remote) at APMC (A Parent Media Co. Inc.)

May 1, 2020 - January 31, 2025

Led product design across digital media and web experiences while bridging senior leadership vision to execution with a large engineering team. Increased release velocity ~10x within six months. Reduced churn from 36% to 8% in 2023 through product improvements. Owned the product roadmap end-to-end and directed 0-1 launches for Dude Perfect, Glitch+, and Victory+. Operated with responsibility for alignment across 50+ developers and maintained design systems and quality at scale.

Design Director (remote) at Hapn (formerly Spytec)

September 1, 2017 - June 30, 2019

Evolved from growth-focused Design Director into product design leadership. Directed product design execution while supporting multi-brand evolution and scaling. Built and owned a design system to enable consistent rollout across web, packaging, and digital touchpoints. Led rebranding and visual alignment between brands (including updating SpytecGPS to align with the Hapn brand). Experimented with a sub-brand (equipt) to test markets rapidly. Focused on improving engagement and conversion performance while maintaining design quality and consistency.

Creative Director (hybrid) at City of Edmonton

September 1, 2013 - August 31, 2017

Converted an audio/visual function into an internal studio (Creative Services) with clear intake, standards, and mandate. Coordinated and launched brand-aligned initiatives including the Villa Caritas facility launch and supported identity changes for healthcare-related stakeholders. Led brand voice alignment across 18 Alberta facilities for consistent communications. Worked on marketing communication and production efforts with award-winning outcomes.

Instructor & Curriculum Writer at Northern Alberta Institute of Technology

September 1, 2012 - September 30, 2015

Authored and delivered a two-month instructor-led curriculum for a Content Management Certificate. Secured council approval for brand positioning changes affecting a municipal brand. Delivered multiple cohorts (12–20 students) and achieved strong instructor ratings. Contributed to consistent learning architecture for CMS education and prepared learners for real-world content workflows.

Design Director at Covenant Health

March 1, 2009 - April 30, 2012

Led identity work and design leadership for Covenant Health, including guiding a transition from Caritas Health Group through an identity change. Supported alignment across healthcare facilities and ensured consistent branding and messaging at scale.